Daniel Maina

Daniel Maina

About

Detail

Website Designer & Digital Solutions Specialist, Growth and Paid Ads, Social Media manager, Digital marketing, Sales, GoHighlevel CRM, Meta Ads, Google Ads.
Nairobi County, Kenya
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Timeline

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Job
school
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Résumé

Jobs verified_user 0% verified
  • Upwork
    Ads Campaigns Manager (Paid Media Specialist)
    Upwork
    Jul 2023 - Current (2 years 10 months)
    Planned, launched, and managed paid advertising campaigns on Facebook, Instagram, Google Ads, and TikTok Ads.Defined campaign objectives, target audiences, budgets, and KPIs to maximize ROI.Conducted audience research, A/B testing, and creative optimization for better performance.Managed ad creatives, copy, and landing page alignment to improve conversion rates.Monitored campaign performance daily and optimized bids, targeting and retargeting, and creatives.Tracked results using Meta Ads Manager, Google Ads, and analytics dashboards.Prepared performance reports and insights to guide decision-making and scaling strategies.
  • Upwork
    Digital Marketing Strategist (Paid Media & Growth)
    Upwork
    Aug 2022 - Current (3 years 9 months)
    Managed multi-channel marketing efforts including social media, paid ads, website traffic, and content marketing.Analyzed customer behavior, traffic sources, and campaign data to improve marketing.Led high-budget paid media campaigns with monthly ad spent ranging from $10,000 to $50,000 across Google Ads and Meta Ads for an online gaming brand.Supported A/B testing of creatives, landing page and funnel to improve acquisition efficiency.Optimized websites and funnels for lead generation and conversions.Worked closely with sales teams to align digital efforts with business revenue goals.Conducted market research and competitor analysis to identify growth opportunities.Measured performance using KPIs such as CTR, CPA, ROAS, and conversion rate
  • Upwork
    Freelance Social Media Manager
    Upwork
    May 2020 - Jan 2022 (1 year 9 months)
    Developed and executed social media strategies aligned with brand and business objectives.Managed daily content planning, scheduling, and publishing across Facebook, Instagram, TikTok, and other platforms.Created engaging captions, visuals, and short-form video concepts tailored to target audiences.Grew and managed online communities through consistent engagement, comments, and direct messages.Defined campaign objectives, target audiences, to maximize social engagements.Tested results using Meta Ads Manager, Google Ads, and analytics dashboards.Prepared performance reports and insights to guide decision-making and scaling strategyMonitored social media performance using analytics tools and adjusted strategies for improved reach and engageme
Education verified_user 0% verified
  • A
    Computer Package
    Angaza training institute
    Jan 2015
  • S
    High School Certificate
    St Peter's Nyakinywa high school
    Jan 2011 - Jan 2014 (3 years 1 month)
  • B
    Primary certificate
    Border farm primary school
    Jan 2002 - Jan 2010 (8 years 1 month)