Danielle O'Malley CRM Manager at Ten Lifestyle Group

eCRM Manager

Ten Group

Dec 2021 - Current (4 years 11 months)

Develops and executes automated email on boarding series for new members joining via a client program with access to a digital platform
Assists with creating email marketing strategy for the Americas in collaboration with global content team to ensure timely delivery of member focused, personalized communications to high wealth individuals
Analyzes member demographics to craft highly personalized and relevant communications to increase engagement
Looks for ways to better utilize available software to leverage most effective communication
Responsible for supervising and developing a team of Email Marketing Specialists

Email Marketing Specialist

Ten Group

Sep 2018 - Dec 2021 (3 years 4 months)

Develops and executes automated email on boarding series for new members joining via a client program with access to a digital platform
Assists with creating email marketing strategy for the Americas in collaboration with global content team to ensure timely delivery of member focused, personalized communications to high wealth individuals
Analyzes member demographics to craft highly personalized and relevant communications to increase engagement

Senior Regional Marketing Specialist

Caesars Entertainment Corporation

Nov 2016 - Sep 2018 (1 year 11 months)

Coordinates with on site property team to track marketing activities for flawless execution of promotional events
Supports Regional Marketing team by drafting and maintaining monthly calendars
Works closely with Marketing Analytics team to develop revenue builds and update calendars/matrices to meet budget targets
Develops, institutes, and executes strategies for campaigns related to advertising, entertainment, and sponsorship through all direct response marketing mediums
Directly involved in copywriting for direct mail pieces that properly reflect property brand and voice
Recommends and implements strategic changes in order to improve our marketing efforts
Strives for process improvement and impleme

Cross Property Specialist

MGM Resorts International

Jul 2014 - Nov 2016 (2 years 5 months)

Serves as a liaison between various departments to facilitate the building of loyalty promotions for the Las Vegas properties
Prepares direct mail files for vendors
Handles all special events campaigns for Excalibur using the Aprimo platform
Proofreads marketing material for accuracy and relevancy including email and direct mail pieces
Verifies offer verbiage and bookability on mlife.com to maintain consistency between platforms
Manages Special Event and quarterly host marketing lists through the Email on Demand system

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Lead VIP Services Representative

Luxor Hotel Casino

Jul 2009 - Jul 2014 (5 years 1 month)

Leads employees to provide superior customer service.
Maintains professional relationships with internal and external guests.
Devises new strategies to improve employee morale.
Works on a variety of spreadsheets pertaining to call volume and employee productivity.

Danielle O'Malley

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Danielle O'Malley

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