Danielle N. Alfaro

U

Corporate Marketing & Communications Manager

Userful Corporation

Apr 2021 - Current (5 years 2 months)

• Led and executed comprehensive company rebranding initiative across the entire organization, including the development of a new logo, launch of the Userful Infinity Platform, and orchestration of an international PR campaign to unveil the new brand and platform. • Work collaboratively with Userful's internal stakeholders and leverage subject matter expertise through two-way communication and AI tools to develop newsworthy PR narratives and ensure a consistent dissemination of announcements and stories • Foster solid relationships with key external stakeholders such as channel partners, ecosystem partners, enterprise customers, analysts and investors to create collaborative PR strategies to promote new partnerships, product launches and

C

PR & Communications Manager

Coldwa ter Communications

Aug 2020 - Current (5 years 10 months)

• Manage all media outreach campaigns including the creation of the strategy, tactics and measurement • Develop content for corporate marketing campaigns including all social media copy, using AI to assist with writing thought leadership articles, blogs, press releases, pitches, media briefs, website copy and key messages • Curate monthly newsletters in Hubspot that are catered to key technology partners and customers to inform and foster relationships • Sustain and manage relationships with key B2B technology media contacts fostering two-way communication to secure regular media mentions and coverage globally and across North America • Host and manage corporate webinars, trade shows and events • Track media campaign performance inclu

C

Brand & Storytelling Specialist

Coldwa ter Communications

Nov 2019 - Aug 2020 (10 months)

• Developed and execute media relations strategies and tactics • Media list curation and pitch development • Media monitoring and report development • Social media content creation, execution and evaluation • Writing and editing for multiple platforms and uses including social media, blogs and case studies • Remote event support including media monitoring and interview scheduling • Website auditing and content creation including support with new logo, graphics and images using Canva

Communications Coordinator

Silvera for Seniors

Sep 2017 - Jul 2019 (1 year 11 months)

• Developed and executed strategic communication plans related to the business plan • Managed and developed social media content creation, posting and evaluation • Managed and developed the production of quarterly internal newsletters including writing content, design and distribution • Created and oversaw website content/pages and tracked its analytics and performance • Facilitated media relations initiatives including building relationships, pitching and securing earned and paid media buys • Evaluated and updated current crisis communications plan and helped facilitate crisis communications training • Provided content and design recommendations for all external marketing campaigns • Assisted with a full brand relaunch including de

B

Public Relations Intern

Brookline Public Relations Inc.

May 2015 - Aug 2015 (4 months)

• Created media relations tactics including media reports, editorial calendars, pitches, press releases, media advisories and media briefs • Developed social media content calendars for clients to use across various platforms to help heighten their online presence and engage with their audience • Supported crisis communications efforts and managed awards projects.

M

Independent Consultant

Mount Royal University Recreation

Jan 2015 - Current (11 years 5 months)

• Assisted in producing, directing, scripting and hosting the weekly video series "This Week at Rec". The videos were spread across multiple online platforms to foster increased awareness of MRU Rec's programs and services

Danielle N. Alfaro

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