Daniella Santos de Souza
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Senior Product Marketer
Rio de Janeiro, Brazil
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Jobs
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Senior Product MarketingBunny StudioApr 2021 - Dec 2021 (9 months)As Senior Product Marketer at Bunny Studio, a one-stop-shop solution for creative services, I'm responsible for the Marketing strategies and execution of the Launching and Search Squad. Being the Product Marketing of the Launching Squad, I was the owner of brand positioning and strategies of organic acquisition for the main entry points of Bunny Studio, such as the homepage, Category, and Subcategory pages. And, for the Search Squad, being responsible for all search journeys, focusing on the acquisition of new users through SEO strategies. Bunny Studio is a global company with all team members around the world. It was an amazing and enriching worldwide experience.- PProduct Marketing Specialist | Blu PaymentsMar 2020 - Apr 2021 (1 year 2 months)Blu is a fintech with 7 years of market experience with the mission to empower small businesses in six different markets. There are more than 12 thousand shopkeepers and 2 thousand industries and more than 4 billion transactions per year. - Responsible for the strategy, content creation, and continuous improvement for all active clients; - Go to Market and value proposition of new products; - Support SEO and UX Writing; - Content projects management.
- Business Marketing AnalystOLXJul 2017 - Apr 2020 (2 years 10 months)Responsible for the digital communication strategy for OLX Brasil's professional clients (focus on advertising and consumer goods, real estate, and automotive); - Planning and development 360º communication campaigns aligned with marketing, product, and sales team focused on generating awareness, lead generation and retention, engagement, and upsell for B2B customers; - Planning and developing content deliverables through product and digital channels; - Development OLX's inbound marketing strategy; - Development the B2B content strategy for advertising, real estate, and automotive clients; - Support SEO's strategy and UX writing; - Interface with marketing, product, tech, and commercial area; - Post-sale reports and presentations
- CContent Marketing Analyst | AppDec 2016 - Jul 2017 (8 months)Skina was a startup created by OLX Brasil focused on the agile development of new technology products. During this period, I was responsible for the entire communication strategy of the application, both digital and within the product: - Social Media and digital performance campaigns; - UX Writing; - Release notes; - Communication and CRM rules. Take a look at our Facebook page!
- RContent and Digital PlannerRastro AgencyJun 2015 - Dec 2016 (1 year 7 months)Responsible for creating digital strategies and content for brands such as Brookfield, Globosat, Vivo Open Air, Brownie do Luiz, LEV, Lomadee (Grupo Buscapé). - Social Media and digital campaigns; - Value Proposition and content rebranding; - Influencers interface.
- SDigital Planning Assistant | AG2 NurunSapient AG2Jun 2013 - Jun 2015 (2 years 1 month)was the digital agency of Publicis Group in Brazil. There, I had the opportunity to work with digital strategic planning for clients such as Vale S.A, Rio 2016, COB (Brazilian Olympic Committee), Michelin, etc. - Strategic presentations; - Content creation; - Follow-up with clients.
Education
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- Master in Business Administration Marketing and Digital MediaFGV - Fundação Getúlio VargasJan 2020 - Apr 2021 (1 year 4 months)
- CommunicationUniversidade Federal FluminenseJan 2011 - Jan 2015 (4 years 1 month)
- Inbound MarketingRock Content