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Staff Marketing Operations Manager - Retention & Monetization Team Lead

Intuit

Nov 2024 - May 2026 (1 year 7 months)

• Managed All Email, Mobile Push, In-App Message, and SMS Campaigns for all of Intuit QuickBooks including 5 mobile app environments • Developed a responsive email QA checklist for campaign managers using GSheets and AppScript that reduced human errors by over 70% when building out email campaigns • Launched 23 Slack Bots, including an AI Chatbot that facilitated a 99% faster response time to resolve incoming questions in support channels • Built an AI & Workflow Automation Program using Workato that reduced Intuit’s tech debt by over $1.3M achieved through providing innovative solutions & implementing them to efficiently scale across teams

Senior Marketing Automation Manager - Email/Push/SMS Governance

Intuit

Feb 2023 - Dec 2024 (1 year 11 months)

• Grew with a team of 12 to a 47 person team, managing 5+ direct reports and 7 Agency resources that took care of platform governance, data, quality assurance, advanced reporting, audits, rebrands and integrations • Launched BIMI (Brand Indicators for Message Identifi cations) for QuickBooks which caused a global uptick in email performance by 5.3% across all cohorts resulting in over $5M in incremental annual revenue • Winner of the FY24 Q2 Amplifier Case Study - Tuning Up Transactional Email Processes to Amplify Our Customer Experience

Marketing Automation Manager - Email/Push

Intuit

Apr 2022 - Feb 2023 (11 months)

• Managed All Email Campaigns for QBLive, Workforce, Retention, Cross-Sell/Upsell, Accountant Cohorts, Solopreneur, QBO and Monetization including supporting the 2022 Super Bowl Email Campaign launching the QuickBooks + MailChimp integration • Researched, vetted, and onboarded 6 new technology vendors and created training documentation supporting their products to help user adoption across multiple subteams • Launched 13 Degreed Pathways to cross-train employees on Email, Push, SMS, Adobe Workfront, campaign builds in Eloqua, data pipelines, and incident management

Lifecycle Marketing Manager III

Intuit

Sep 2021 - Apr 2022 (8 months)

*Contract to Hire - Converted within 7 months of 18 month contract. *Contracted out to Intuit via Motion Recruitment Partners LLC

AVP, Retail Program Manager - Lending and Deposits Marketing

Truist

Dec 2019 - Sep 2021 (1 year 10 months)

• Managed All Merger/Acquisition related email technology migrations and consolidations of platforms during the BB&T + SunTrust Merger including handling private brand release information throughout during the announcement of the new name, Truist • Designed, coded, tested and optimized over 150+ digital marketing campaigns while enhancing internal CRM processes, evaluating the available MarTech stack for improvements, and migrating hundreds of assets to align with the new Truist brand • Designed, coded, configured, tested and optimized 150+ digital marketing campaigns in the year 2020 while integrating and enhancing internal database infrastructures, assessing the available MarTech stack, and migrating over hundreds of existing programs to

Marketing Automation Manager, Email & Digital

Truist

Dec 2018 - Jan 2020 (1 year 2 months)

Areas of Expertise: Consumer Onboarding Program Design & Strategy, Mortgage Lead to Funnel efforts, onUp communications, Email Infrastructure, and Systems/Technology Optimization • Programed customer journeys in Eloqua, including launching a Mortgage lead to funnel acquisition scoring model campaign that generated over 3.2MM in revenue from net new loan opportunities in its first year • Managed creative development for all email including working with agencies to create new concepts, selecting brand imagery, defining CTAs, outlining messaging & optimizing channel performance • Assisted with integrations of Predictive Mover Circumstance Models, and other sources of data into systems surrounding automated marketing programs • Monitored and u

Marketing Creative - Sr. Analyst

Truist

Jul 2018 - Feb 2019 (8 months)

• Instructed agencies on creative direction for omnichannel campaigns including email, direct mail, display, LED, Radio, Social Media, & Paid media • Created data briefs outlining database logic and segmentation criteria that identified which audiences would each versioning of targeted dynamic content • In 2018, contributed a cost-savings of $292,893.59 through in-house production services

Email Automation Coordinator

Drum agency

Feb 2018 - Jul 2018 (6 months)

• Modified existing creative assets to adhere to current brand and legal/compliance standards using HTML, CSS, FreeMarker, SQL, and other scripting languages. • Built and redesigned email marketing sequences for onboarding programs with communications spanning over 180 days via 30+ touchpoints, 17 audience segments, and 5 product lines. • Developed a Testing Framework for Direct Marketing that leveraged opportunities across consumer segments

Assistant Account Executive - Email Technology

Drum agency

Jun 2017 - Jul 2018 (1 year 2 months)

• Managed creative development for email including working with agencies to develop concepts, select imagery, define CTAs, tailor messaging and optimize performance of each campaign • Managed 50+ omni-channel segmented marketing campaigns integrating email, landing pages, direct mail, social media, digital and web components • Implemented process improvements for email infrastructure including campaign tagging, incident response segments, suppression lists, reporting optimization, and unsubscribe preference management • Wrote 6 Process Documents for each automated email campaigns to be used for quarterly audits and brand/legal review

IT Sales Consultant - Southeast Region

Softchoice

Sep 2016 - Feb 2017 (6 months)

Regional sales manager for a North American technology partner reseller building sales books for IT Servers, software, networking equipment, conferencing equipment, PC clients and hardware and other components surrounding data architecture.

Sales Development Representative - Team Lead

ClickDimensions

Jan 2016 - Sep 2016 (9 months)

• Executed a training program for onboarding new sales team members while ensuring the sustainability and enhancements of email marketing & automation sales productivity • Achieved SDR of the month by utilizing analytics, email & phone communications, campaign automation, nurture/drip campaigns, and social media marketing • Shattered the record for new sales revenue in a given month at $1.2 million with an individual contribution of $287,000

Event Coordinator

Main Event Entertainment

Jun 2015 - Jan 2016 (8 months)

• Exceeded sales targets through conversion of inbound calls, up-selling sales strategies, client database management, & corporate/social marketing initiatives all operated within Salesforce • Provided excellent customer service to corporate groups in order to generate repeat business • Composed proposals for new business opportunities as well as specific, informative responses to RFPs, RFQs and RFIs • Generated over $120,000 in new revenue while contributing to a collective annual gross of 2.2 million

E-Commerce & Product Data Intern

Ferguson

Feb 2015 - Jun 2015 (5 months)

• Researched and maintained the accuracy of over 1MM+ SKUs' product data, pricing information, and tech specs prior to launching various new product lines for our B2C prospects and B2B commercial clients. • Assisted sitemap expansion by publishing new webpages for online e-commerce catalogue for 2,349 products from 37 different brands • Completed 18 projects spanning across email marketing, product positioning, market research, web page design, competitor analysis, and consumer insight data strategies ** Brands Supported During Employment ** Zurn, TOTO, Broan Nutone, Delta Faucets, Duravit, Kichler, Rinnai, Hansgrohe, Danze, Haws, Saniflo, Truebro, Wilkins, Jensen, & Vigo. National Builders Supply and SUPPLY.com were a startup later acqu

President & Event Marketing Manager

American Marketing Association

Aug 2014 - May 2015 (10 months)

- Increased member retention by 256% over a 6 month period - Achieved an average growth of 329% Month-over-Month for Twitter Engagement - Increased Social Media following by 376% (Twitter, Facebook, Linkedin, Instagram) - Designed the Annual Report analyzing goals and efforts related to the successes of the calendar year.

Marketing & Brand Ambassador

Spotify

Aug 2013 - Dec 2014 (1 year 5 months)

• Responsible for driving awareness, engagement, and excitement for Spotify at West Georgia through strategic partnerships, sponsored events, digital promotions & guerrilla marketing • Launched 4 sponsored events using local hotspots, vendor relationships and corporate sponsorship, social media, digital and print promotions, advertising and brand awareness to create a buzz and generate hype around Spotify • Utilized hashtags to promote Spotify Premium, the launch of the Student Discount promo, Led Zeppelin’s Streaming Music Release and more including #NowPlaying, #SpringBreak, #MusicMoments, #FreeYourMusic, #YearInMusic, #TeamSpotify & #SpotifyU - which was ranked highly on Twitter’s “What’s Trending?” • Winner of 6 contests for customer a

Social Media Marketing Associate

Silverback Artist Management

May 2013 - Nov 2015 (2 years 7 months)

• Administered segmented marketing campaigns for 14 artist brands spanning over 35+ North American markets • Delivered timely execution of all supporting initiatives for the 2013 Kickin’ Up Dust Marketing Campaign blueprinting the tour for Slightly Stoopid, the record label’s highest grossing artist • Regulated 342 direct B2B promotions for related lifestyle brands including music stores, Skate/Surf/Snow shops, tattoo parlors, restaurants, drinking establishments, retail/apparel, Pool Halls, tobacco outlets, coffeehouses & other entertainment facilities • Sanctioned B2C outreach initiatives resulting in 60 college clubs volunteering to participate in over 256 street team events promoting upcoming performances with closely related musical ar

Daniel Jameson Price

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