Daniel Forero

Daniel Forero

About

Detail

Business Strategy | Marketing Growth | Value Creation B2B/B2C | e-Commerce & Loyalty | Innovation & Analytics | Martech | PMO Agile | CX & CE | LATAM |
Bogotá, Bogota, Colombia

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Résumé


Jobs verified_user 0% verified
  • Colsubsidio
    Marketing Lead
    Colsubsidio
    Jul 2023 - Aug 2024 (1 year 2 months)
    Scope: B2B & B2C affiliate services, account loyalty, team of 25, 3M USD Budget Achievements: • Developed integral strategy and led marketing operations for 6 business units and 25 categories integrating B2B2C service portfolios, among these Business Productivity, Employment, Wellbeing, Tourism, Credit, Housing, Subsidies, Entertainment, impacting 1.5M users and +100K enterprises • Implemented 360° campaigns, content and growth tactical plans, strengthening channel/media mix, improving CAC-ROAS-LTV substantially, reaching main conversion targets (Ente:108%, Prod: 105%). • Deployed new channels, formats and market access platforms to reach mass and niche audiences ensuring relevant content improving customer activation in 15% and an account
  • B
    Go-to-Market Lead North Latin America
    Bayer
    Sep 2020 - Dec 2022 (2 years 4 months)
    Marketing Organization Leader with a multi-country scope; Mexico, Andean, and Central America within Agribusiness Division having an accountability of a team of 5 multi geographical managers and a 400-thousand-euro budget. Achievements: - Co-Defined market access models B2B/B2C for portfolios, elaborated commercial frames and gross-to-net spend for a 600-million-euro business, 300 distributors and >2000 POS. - Developed e-commerce strategy and rolled out marketplace Orbia in Mexico and Colombia reaching 20.000 users, +50 distributors and 5-million-euro transactions initial year. - Validated complementary omnichannel frame by creating strategic alliances with digital platforms enhancing coverage and share in long tail markets (+10 million
  • B
    Business Transformation Lead PACA
    Bayer
    Apr 2019 - Sep 2020 (1 year 6 months)
    Leader in Latam´s Strategy Organization for agribusiness division with a multi-country scope; Central America and the Andean region, and a team of 2 multi-country activators managing an annual budget of 100,000 euros. Achievements: - Analysis and adjustment of the distribution model, achieving a 30% optimization in coded customers, achieving greater critical mass, loyalty, and significant operating efficiencies. - Defined commercial excellence standards in commercial country organizations, leading CRM and Digital Marketing roadmaps, achieving project rollouts with respective knowledge transfer plans as part of the Customer Experience and Engagement programs. - Deployed competitive intelligence management new area, providing customer and i
  • Bayer Crop Science
    Operational Excellence & Planning Manager
    Bayer Crop Science
    Oct 2015 - Apr 2019 (3 years 7 months)
    Functional manager in sales organization within agribusiness division with scope for Central America and Andean countries, with a team of 7 functional analysts managing a budget of 50 thousand euros. Achievements - Developed new functional area in commercial umbrella from scratch and implemented strategic plan seeking shortterm tactical actions and long-term vision aligned with financial targets. - Orchestrated integrated planning process (SOP-IBP) supported by a robust analytics platform to enhance decision-making process reducing stock-outs, managing sell in and sell out goals, improving demand generation. - Supported regional sales area in deploying new tools to support forecast planning process improving Forecast Accuracy by 10-15% in
  • B
    Regional Supply Manager Latam
    Bayer Cropscience
    Aug 2012 - Dec 2015 (3 years 5 months)
    Functional leader in the Operations organization for the Latin American production network within agribusiness division. Achievements: - Production planning responsible for key fungicide portfolio with +10 Active Ingredients within the entire LA industrial network targeting the leanest operation. - Management of shortage periods by optimizing product offer minimizing business overall impact to 0% of lost sales in key countries. - Developed tactical planning with factories in LATAM, understanding short and long term capacity usage, achieving efficiencies in product costs (COGS). - Development of planning tools for the regional planning team: inventory coverage and projections, sales inventory ratio, planning dashboard, long-term scenarios
  • B
    Global Supply Chain Trainee
    Bayer Cropscience
    Jan 2012 - Aug 2012 (8 months)
    - Improved for global inventory projections process. - Planned and optimized Global Active Ingredient supply plans. - Global shortage management process design and precursor multiple supply network optimization.
  • B
    Global Supply Chain Trainee
    Bayer Cropscience
    Sep 2011 - Dec 2011 (4 months)
    - Inventory optimization project for finished products and strategic raw materials. - Finished product classification matrix based on market volatility as supply volatility proposal - Inventory policies determination according to key variables and cost efficiencies.
  • B
    Global Supply Chain Trainee
    Bayer Cropscience
    Jan 2011 - Aug 2011 (8 months)
    - Determined proposal for less than minimum batch size orders - Improved forecast accuracy results and delivered best planning practices. - Financial evaluation of key scenarios for transporting products to long range costumers ensuring high service levels.
  • B
    Internship
    Bayer Cropscience
    Jun 2010 - Dec 2010 (7 months)
    Proposal and design of quantitative models to project sales. Strategic proposal for monitoring and controlling assertiveness level of the company. Analysis towards local distribution and road shipments management.
  • Colsubsidio
    Marketing Lead
    Colsubsidio
Education verified_user 0% verified
  • Kellogg Executive Education
    Executive Program, Marketing Leadership & Innovation
    Kellogg Executive Education
    Jan 2023 - Aug 2023 (8 months)
  • Inalde Business School
    Certificación, Modelos de Negocio
    Inalde Business School
    Aug 2022 - Oct 2022 (3 months)
  • Universidad de los Andes
    Master of Science - MSc, Business Analytics
    Universidad de los Andes
    May 2016 - Apr 2018 (2 years)
  • M
    MicroMasters Credential, Supply Chain Management
    MITx Courses
    Jan 2016 - Dec 2018 (3 years)
    MicroMaster in Supply Chain Management offered by Massachussets Institute of Technology in collaboration with edX
  • B
    Lean Expert, Lean and Six Sigma
    Bayer BTS Operations
    Jan 2014 - Dec 2015 (2 years)
  • P
    Industrial Engineering, Logistics, Marketing, Optimization
    PontificiaUniversidadJaveriana
    Aug 2005 - Dec 2010 (5 years 5 months)
    2010 Thesis Culmination. Title: Proposal, design and modeling of a system for inventory and ordering management applied to Colombian Pyme. (Honorable Mention)
  • Colegio San Jorge de Inglaterra
    Bachillerato
    Colegio San Jorge de Inglaterra
    Aug 1992 - Jun 2005 (12 years 11 months)