Daniel Calvo Prado

Daniel Calvo Prado  new_releases

About

Detail

Paid Media Specialist | Meta Ads | LinkedIn Ads | Twitter Ads | TikTok Ads | Google Ads | Google Looker Studio | Google Tag Manager | Google Analytics
Colombia

Timeline


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Résumé


Jobs verified_user 0% verified
  • GroupM Nexus
    Senior Executive Social public Remote experience
    GroupM Nexus
    Aug 2023 - Current (3 years 3 months)
    •Managed advertising budgets and campaign execution across multiple platforms, including Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn.
    •Adapted campaign strategies to meet a variety of objectives, optimizing performance based on specific project and client goals.
    •Performed QA on campaign setups created by team members, ensuring accuracy, consistency, and compliance with platform best practices.
    •Collaborated daily with a U.S.-based team, maintaining clear communication to align deliverables with client timelines and expectations.
    •Generated detailed performance reports, identifying insights to support data-driven decision-making and improve campaign results.
    •Promoted and applied internal best practices
  • ABCW Global
    Paid media analyst
    ABCW Global
    Nov 2022 - Nov 2023 (1 year 1 month)
    ●Creation and management of advertising campaigns across multiple platforms, including Facebook Ads, Instagram Ads, Google Ads (Search,
    Display, and Performance Max), LinkedIn, Twitter, and TikTok.
    •One year of experience managing E-commerce campaigns through Meta Ads, with a focus on driving conversions and optimizing return on
    investment.
    •Conducted in-depth analysis of key PPC metrics such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CPL (Cost per Lead), ensuring
    data-driven decisions to improve campaign efficiency.
    •Used HubSpot CRM to analyze and qualify leads based on engagement, behavior, and lifecycle stage.
    •
    Held bi-weekly meetings with the team responsible for contacting pr
  • T
    Social Media Specialist
    Tecnología Medica de Colombia
    May 2020 - Nov 2022 (2 years 7 months)
    •Creation of advertising pieces adapted to different formats and platforms.
    •Creation, reporting, and continuous optimization of Meta and Google Ads campaigns.
    •Focused on targeting in Colombia, including A/
    B testing on Meta to compare audience suitability and determine the most effective tone of
    communication for each segment.
    •Development of Google Search and Display campaigns, optimizing keyword strategies and leveraging Google's tools to maximize campaign
    performance.
    •Conducted email marketing campaigns, using HubSpot CRM to automate and personalize communications to leads and potential customers.
    •Managed segmented lists within HubSpot to build custom audiences, create lookalike audiences, and
Education verified_user 0% verified
  • TikTok
    TikTok Media Buying Certification
    TikTok
    Dec 2024 - Current (1 year 11 months)
  • M
    Meta Certified Media Buying Professional
    Meta Blueprint
    Nov 2024 - Current (2 years)
  • [
    Google Ads Search Certification
    [Google skillshop]
    Oct 2024 - Current (2 years 1 month)
  • Platzi
    Curso de Twitter Ads
    Platzi
    Jun 2023
  • Platzi
    Curso de anuncios dinámicos para Facebook
    Platzi
    Apr 2023
  • Platzi
    Curso de introducción para anuncios de TikTok
    Platzi
    Mar 2023
  • Corporación Universitaria Unitec
    Marketing and advertising professional
    Corporación Universitaria Unitec
    Jan 2019 - Sep 2022 (3 years 9 months)