Ecommerce Manager
MAPFRE
Oct 2010 - Oct 2013 (3 years 1 month)
In charge of the Digital channel, reporting to Sales Director:
-Ecommerce: car,motorcycle, home and life insurance online and Telemarketing selling
-Web design and UX: corporate site, microsites, email templates and landing pages.
-Web development: front end development (HTML / CSS / JS/ PHP/ MySQL), web services integration, payment gateways, CRM and Contact center integration.
-Online marketing: Advertising (SEM /Ad networks /Social ads), Email marketing, Referral Programs and Web analytics (Google Analytics & Omniture).
-Social media and content strategy: social networks, blogging, newsletters and multimedia.