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Daniel Assael

About

Detail

Mexico City, Mexico
Contact Daniel regarding: 
work
Full-time jobs
Starting at USD2K/month
Flexible work
Starting at USD20/hour

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • C
    Content Strategist & Content Designer
    Cabin Tiny Houses Freelance
    Apr 2022 - Jun 2023 (1 year 3 months)
    — Startup specializing in the design, construction, and sale of sustainable tiny houses. Conducted in-depth user and market research to understand target audience needs, behaviors, and pain points. Developed detailed user personas and journey maps to inform content strategy and design decisions. Leveraged research insights to create a content strategy that addressed user pain points and aligned with business goals. Developed SEO-optimized blog posts and website content that not only resonated with users but also drove a 1600% increase in organic traffic and a 260% boost in lead generation within six months. Imp lemented a robust SEO strategy that included keyword research, on-page optimization, and competitive anal ysis. Achieved Google's f
  • DiDi
    Sr Content Special ist
    DiDi
    Jan 2019 - Jan 2022 (3 years 1 month)
    As a founding Brand marketing team member, I played a pivotal role in building DiDi's ride hailing brand from the ground up. Worked in building the brand voice, brand style guide, content pil lars, brand positioning, and messaging strategy. Led the content strategy, influencer col labs, and editorial calendar in close col laboration with cross-functional teams (product marketing, design, publ ic relations, etc.) to ensure alignment and support for campaigns, product launches, and company initiatives for the Mexican market. Implemented social's paid boosting strategy for best engaging posts, resulting in a +20 mil lion monthly reach and a 350% fol lower growth across FB and IG in the Mexican market. Managed robust social analytics tools to r
  • Canva
    Content Writer
    Canva
    Apr 2018 - Oct 2018 (7 months)
    Deve loped a diverse range of engaging and informative blog posts for Canva s website, including tutorials, listicl es, case studies, and trend reports. Wrote content that provided valuable insights on branding and design best practices, seamlessly integrating examples of how Canva s features can be used to achieve those results. Conducted keyword research to identify high-value search terms related to design, branding, and topics relevant to new Canva users. lo, Workspace.
  • Reed Exhibitions
    Marketing Manager
    Reed Exhibitions
    Sep 2017 - Apr 2018 (8 months)
    World s leading events organizer. Developed a content marketing strategy utilizing website, email, social media and blog content to target key audiences and drive registrations for exhibitions. Google Analytics, Mailchimp, Workspace.
  • Rappi
    Content Specialist
    Rappi
    Mar 2016 - Sep 2017 (1 year 7 months)
    Crafted content (welcome emails with exclusive first-order discounts, step-by-step guides on using the app, personalized restaurant recommendations based on user preferences) tailored to each touchpoint within the user onboarding, educating new users about Rappi s features and benefits, and guiding them towards placing their first order. Increased order frequency by 30% through a targeted drip marketing campaign (top users by number or orders) utilizing email, push notifications, in-app notifications, and SMS. A/B tested subject lines, cal l-to-actions, and creative assets to ensure maximum engagement and conversion rates across all communication channels. Measured campaign performance through key metrics (open rates, click-through rates, c