Daniela Rodelo

Career Website Rollout and Development- Chatbot Product Owner

DHL

Oct 2022 - Sep 2023 (1 year)

- Actively managed and optimized website assets, emphasizing marketing skills in content creation and SEO best practices. - Participated in user acceptance testing for new features and language launches, applying strategic marketing insights. - Reviewed and enhanced the chatbot's content, demonstrating proficiency in content creation and strategy. - Assisted in migrating content from satellite websites while generating new content. - Contributed to the creation of standard templates for content creation requests. - Supported the development of platform improvement suggestions, leveraging available statistics for informed marketing decisions. - Additionally, generated content for the career website, which included video editing for use

Customer Experience Manager

Kommo

Dec 2021 - May 2022 (6 months)

- Supported our customers and optimized their use of our software, ensuring our digital marketing platform generates the greatest possible value for them. - Conducted regular reviews with customers and took the opportunity to inform them about our new products and features. - Carried out the onboarding process, which included understanding their requirements, helping them to manage their app project, training them on our solution, and assisting them in creating and managing their app. - Provided customer feedback to our account management and product teams, including areas where we can improve our solution or add features. Additionally, utilized WhatsApp as a communication channel to engage with clients and gather valuable feedback, whic

Global Talent Acquisition and Internal Comm

Kommo

Jul 2021 - Sep 2023 (2 years 3 months)

- Interact with potential candidates on social media and professional networks. - Maintain social media and professional networks to engage with potential candidates, generating relevant content for our page and using SEO to optimize them. - Coordinate with hiring managers and recruiters to determine position requirements. - Provide research, analysis, and insights to support the delivery of market-leading reward programmes and initiatives. - Recommend and develop analysis tools and templates to drive efficiency and effectiveness in reward programme design and implementation. - Identify qualified candidate profiles using various sourcing techniques. - Develop talent pipelines for future hiring needs. - Measure conversion rates, inclu

Head of Social Media for LATAM

Kommo

Oct 2020 - Jul 2021 (10 months)

- Driving demand generation and conversion goals through marketing campaign design and execution. - Development and implementation of the social media/performance strategy. - Reach and engagement rate optimization of the different channels with a focus on Instagram. - Creation of weekly content plans for regular and engaging content using all formats of the respective platforms (IG, LI, FB, TikTok). - Writing copies and publication of posts. - Community management with Influencer's strategies/programs. - Translating business needs and objectives into clear user requirements to assist in developing customer personas, journeys, and digital experiences that achieve business goals. - Analyze and identify target audiences and tailo

Consulting Marketing Specialist LATAM

HeroSpark

Jun 2019 - Feb 2020 (9 months)

Be in charge of consulting marketing area for LATAM at Herospark I had the opportunity to build and lead a team through 6 months and standardized the bases for the good customer service in the area, those activities contributing for growth and goals achievement - Generate Market Analyst for clients - Structure Learning models for the new core business. - Teaching and coaching for clients to develop business strategies for their e-commerce. - Developed a social media strategy to increase online sales. - Remarketing SEO and SEM strategies - E-learning consulting for new educational projects. - Consulting on educational content production. Main Achievements: - More than 250 projects attended - Post-sales Cycle with 45 days - Structuration an

Customer Success Manager LATAM

EADBOX

Sep 2018 - Feb 2020 (1 year 6 months)

As a Customer Success Manager, I supported users before, during, and after the purchase process and provide resolutions to their inquiries and helping clients adapt and accelerate their onboarding process, listening, understanding different business models and excellent customer service/relation. Achievement: - 30% of the account upsell - more than 15 accounts with onboarding express for government projects. - 10 % of churn reduction. Process: - Drive long-term customer adoption through successful onboarding. - Build and tweak playbooks & strategy to improve the effectiveness of onboarding programs. - Use tools/automation to help team members achieve optimal productivity. - Analyze customer and performance data to make informed decision

Business Development Representative LATAM for E-learning Projects

EADBOX

Jan 2018 - Sep 2018 (9 months)

Achievement: Record 120% of accomplish Process: - E-Learning project developer - Customer prospecting - Lead qualification - Customer service - Business intelligence

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National Talent Manager -Support Team

AIESEC in Kazakhstan

Jul 2017 - Jan 2018 (7 months)

During my experience in this position, I had the opportunity to lead directly 10 people. Empowering others, solution oriented, team working, discipline, emotional intelligence, strategical thinking, planning, human resources, adaptability, commitment, conflicts resolution, and others qualities were relevant to get it. Main Achievements: - Recruitment achieving 130% -Improving tracking culture on 70% Process: - Facilitating coaching for local entities of AIESEC in Kazakhstan - Track performance of local entities - Generate analysis and reports about team standards results, recruitment process, and allocation. - The planning process for local entities. - Consulting on the organizational environment.

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Unilever Embassador for Universities

Unilever Brand project

Jun 2015 - Dec 2015 (7 months)

- Branding promotion in universities - Careers promotion in faculties - Generate analysis and reports about the recruitment of students for internships. Main Achievements: - Positioning grow of 82% - More than 80 applicants for our internships

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