Daniel Arias

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Demand Generation Analyst

Kurios

Feb 2025 - Current (1 year 4 months)

Management and optimization of HubSpot for outbound prospecting, designing and systematizing lead segmentation and follow-up processes through workflow automation and continuous funnel optimization. Improved outbound performance through data analysis, experimentation, and A/B testing, achieving a 3X increase in open rates, a 2X of total meetings YoY and generating up to 14 weekly meetings with key accounts. Drove ongoing improvements in sales follow-up workflows and end-to-end funnel efficiency through process optimization and cross-functional collaboration. Managed the company's LinkedIn, developing strategic content to drive inbound lead generation and strengthen brand positioning. Bogotá, Colombia
Growth Hacker

Kiwibot

Aug 2023 - Dec 2023 (5 months)

Designed and executed Product Marketing campaigns across 7 U.S. universities, resulting in a 50%+ increase in orders in 4 key campuses. Conducted campus-level segmentation and data analysis to define acquisition, activation, and retention strategies. Generated and presented strategic insights to regional leadership, coordinating execution with on-the-ground teams. Contributed to improvements in the robot-customer experience, reflected in meaningful gains across internal metrics and user satisfaction surveys. New Orleans, EE. UU
Operations Analyst

Kiwibot

Jul 2023 - Dec 2023 (6 months)

Managed the operational performance of a fleet of 22 delivery robots at Tulane University, overseeing orders, tickets, and key stakeholders. Served as the primary point of contact between remote teams, customers, and commercial partners. Contributed to the closure of new commercial partnerships in the U.S., while achieving one of the highest campus-level user satisfaction rates according to historical internal data. New Orleans, EE. UU

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