Daniela Nudel Freund
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Marketing I ABM | Growth | Field Marketing I Sales enablement | CIPP/E; CIPM - Privacy Professional
United States
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Résumé
Jobs
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Senior Partner Marketing ManagerGreenhouse SoftwareMar 2026 - Current (4 months)- Enterprise Marketing ManagerGreenhouse SoftwareOct 2022 - Mar 2026 (3 years 6 months)
- Field Marketing Manager - North AmericaOneTrustJun 2022 - Oct 2022 (5 months)Led regional demand generation and field marketing strategy across LATAM & Americas. Developed multi-channel programs (digital, webinars, events, content) aligned with sales priorities to accelerate pipeline growth. Scaled brand awareness and engagement through data-driven content strategy.
- Field Marketing Manager - Latin AmericaOneTrustAug 2020 - May 2022 (1 year 10 months)
- Brand Strategy ManagerIBMAug 2018 - Aug 2019 (1 year 1 month)Responsible for the management of brand and culture in line with corporate character. Building advocacy through experiences for clients, employees communities and investors. Working with business leadership to create and implement plans to increase brand relevance and close brand gaps. Responsible for applying the brand strategy across the media mix, including advertising, media, corporate sponsorship and digital. Building and implementing integrated programs to equip and enable employees with the knowledge, skills, capabilities and assets needed to work effectively and deliver results in line with company strategy and business priorities.
- Sales Enablement LeaderIBMJan 2018 - Dec 2018 (1 year)Responsible for delivering best in class enablement, activation experiences and tools with industry context, at scale and with speed to maximize impact, drive growth and improve client-centricity. Facilitate sales teams to create and capture demand within their accounts and empower them to help clients solve critical business challenges.
- Field Marketing LeaderIBMJan 2013 - Dec 2017 (5 years)Responsible for developing a thorough understanding of the market and defining the overall strategy for the market segments including offering plans and routes-to-market. Accountability for developing and executing the marketing plan to grow market share.
- Strategy and Channels MarketingIBMJan 2012 - Dec 2013 (2 years)Responsible for national sales channels coverage analysis and planning. Accountability for marketing planning with resellers and agency coordination to activities execution. Ecosystem coordination of strategic partnerships between resellers.
- Product Marketing for Latin AmericaIBMJan 2008 - Dec 2011 (4 years)Responsible for identifying potential markets, establishing company's portfolio priorities, developing and executing marketing plan. Responsible for definition and implementation of demand generation actions, such as events, sponsorships, actions with market influencers and co-marketing.
- Marketing AnalystAdeccoJan 2006 - Dec 2007 (2 years)
- SSourcing BuyerSecretaria Municipal de Saúde de São PauloOct 2003 - Jul 2004 (10 months)Administrative support and Procurement Sourcing Buyer.
Education
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- Bachelor of Education, Early Childhood EducationUniversidade Cruzeiro do SulJan 2014 - Dec 2018 (5 years)
- BMaster of Business Administration - MBA, FinanceBottom Line Training ConsultingJan 2011 - Dec 2011 (1 year)Developed at Columbia University, the Bottom Line Mini-MBA is a management and executive development program that aligns people around the common language and analytical tools of business.
- Master of Business Administration - MBA, People ManagementFundação Getulio VargasJan 2007 - Dec 2009 (3 years)The Specialist Course in Administration from São Paulo School of Business Administration (Fundação Getúlio Vargas) is an MBA program accredited by AMBA.
- Specialist Course in Administration for Graduates, People ManagementFGV Fundação Getulio VargasJan 2007 - Jan 2009 (2 years 1 month)The Specialist Course in Administration from São Paulo School of Business Administration (Fundação Getúlio Vargas) is an MBA program accredited by AMBA.
- Bachelor's degree, Business Administration & MarketingESPMJan 2002 - Dec 2005 (4 years)
- Bachelor's degree, Business Administration & MarketingESPM Escola Superior de Propaganda e MarketingJan 2002 - Jan 2005 (3 years 1 month)
Projects (professional or personal)
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Publications
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- XRelato técnico: O Lema de Sobrevivência das Mpes é a Relação Entre Empreendedor e Seus Networks. Mas, Por Que Trabalho TXVI SEMEAD Seminários em AdministraçãoOct 2013O objetivo desse relato técnico foi o de descrever uma experiência com um grupo de doze empreendedores de empresas de pequeno porte da cidade de São Paulo. Essa experiência visou oportunizar um espaço para reflexões e discussões sobre suas lideranças e a importância de network como meio de sobrevivência de suas empresas.