Daniela Niño Communications Specialist

SEO Content Specialist

Threshold Agency

Jul 2024 - Current (2 years 4 months)

• Manage on-page SEO initiatives for multiple U.S. real estate clients, improving organic visibility through content optimization, metadata updates, and keyword implementation.
• Conduct keyword research focused on search intent, local SEO opportunities, and competitive positioning to support organic growth strategies.
• Perform on-page SEO audits and implement optimization recommendations to improve rankings, user experience, and content performance.
• Optimize WordPress content following SEO best practices, including heading structure, metadata, and URL optimization.
• Collaborate cross-functionally with content teams and stakeholders to align SEO initiatives with client goals and campaign priorities.
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Public Relations Intern

Brown and Cohen Communications

Sep 2023 - Nov 2023 (3 months)

• Created multi-format content for social media, driving a 20% increase in engagement on X and 15% on LinkedIn.
• Managed content calendars for several clients, ensuring alignment with each brand’s tone, objectives, and key messaging.

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Communications and Brand Assistant

Gemma Gelatería

May 2023 - Feb 2025 (1 year 10 months)

• Drove a 25% increase in sales during the peak season by developing engaging promotional materials and messages for different channels.
• Coordinated themed events and local activations, creating campaign content that strengthened the brand’s identity and attracted more customers to the store.
• Generated detailed reports on campaign performance, providing actionable insights to refine strategies and improve outcomes.

Communications Specialist

Banco de Bogotá

Oct 2018 - May 2022 (3 years 8 months)

• Developed SEO-optimized content, driving a 50% increase in organic traffic for key products like accounts and cards.
• Supported internal projects by developing engaging materials and sharing communication best practices to guide teams toward successful outcomes.
• Created content across multiple formats (blogs, landing pages, newsletters) to drive branding efforts and maintain consistent communication internally and externally.
• Coordinated the migration and update of over 300 URLs on the website, collaborating with internal stakeholders to ensure accuracy, clarity, and an improved user experience.
• Oversaw the digital content calendar, ensuring message consistency and alignment with brand objectives.
• Wrote c

Digital Journalist

Canal 1

Jul 2017 - Sep 2018 (1 year 3 months)

• Managed social media for the TV show Acá Entre Nos, increasing engagement by 40% within six months through interactive content, contests, and polls.
• Wrote SEO-optimized articles on topics such as finance, wellness, and entertainment, driving organic traffic and increasing visibility.
• Supported brand activation campaigns and promoted new shows across digital platforms, strengthening brand positioning and enhancing audience engagement.

Community Manager

Diario La República

May 2017 - Jul 2017 (3 months)

• Managed social media, fostering community engagement and increasing platform interactions by 20%.
• Wrote financial and economic content for both digital and print editions, making complex topics more accessible to the audience.

Community Manager

Revista Semana

Jun 2016 - Nov 2016 (6 months)

• Oversaw social media strategy, including content scheduling, live news coverage, and visual content design.
• Delivered real-time digital coverage of significant events, including the Olympics, cycling competitions, and national events.
• Monitored post performance and adjusted strategies to optimize traffic and engagement, consistently meeting KPIs.

Daniela Niño

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Daniela Niño

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