Daniela Fernández Muñoz

Daniela Fernández Muñoz

About

Detail

Marketing | Category Manager | e-Commerce | Digital Marketing | Product Strategy | Power BI | Oracle | CRM | Retail
Colombia

Contact Daniela regarding: 
work
Full-time jobs
Starting at USD2K/month

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Falabella Retail
    Category Manager
    Falabella Retail
    Nov 2021 - Current (4 years 6 months)
    Responsibilities: • Developed the commercial strategy for the clothing category, focusing on campaigns, collaborations, and trends. • Coordinated and managed the publication of the clothing category on the e-commerce platform, handling both own brands and external brands such as Adidas, Levi's, Mango, GAP, etc. • Monitored category sales, analyzing the effectiveness of strategies used on platforms like Looker and Power BI. Achievements: • Reduced returns in the youth jeans category by 85% from June 2022 to June 2023, implementing a set of strategies that were replicated at Falabella Chile. • Increased the average publication rate of the category on the e-commerce platform by 20%, improving product availability for customers and ensuring 10
  • T
    E-commerce Assistant
    The Orchid Boutique
    Dec 2019 - Jun 2020 (7 months)
    Responsibilities: • Purchase products and manage the relationship with key suppliers. • Monitor e-commerce, create new products, update inventory, create SEO content for the Shopify platform page. • Create and grow the presence of own brands (Maylana and Bikini shop) on social media platforms such as Instagram, Pinterest, and Facebook. Achievements: • Developed a content marketing strategy to implement on the social media of own brands and increase leads and customers through them. • Created a booklet with the manual of use for each social media platform with specific guidelines, taking into account the DNA of each brand (Branding). • Developed the benchmark of the company by analyzing national and international competition, generatin
  • techo
    Corporate Alliances Coordinator
    techo
    Aug 2019 - Nov 2019 (4 months)
    Responsibilities: • Increase corporate allies by managing the TECHO CRM in Salesforce. • Manage strategies to retain corporate allies and recurring donors. • Propose new local opportunities for the organization's positioning. Achievements: • Achieved the approach with three new companies interested in supporting TECHO programs (Cayena Foundation, Transelca, and Dulcerna). • Developed a loyalty plan by designing more than 6 infographic templates focused on each stage of volunteering to promote allies/donors through mailing strategy. • Contacted organizers of the most important fairs and events in the city (Corferias, Pro Barranquilla, Sabor Barranquilla) so that TECHO can be part of these events and boost its positioning in the city.
Education verified_user 0% verified
  • Universidad del Norte
    Administración y gestión de empresas
    Universidad del Norte
    Jan 2019 - Dec 2020 (2 years)
  • Universidad de la Sabana
    Administración de Empresas, Administración y gestión de empresas
    Universidad de la Sabana
    Jan 2014 - Dec 2020 (7 years)
    Promedio académico 4.2 Salida Académica Internacional: Misión académica con Universidad La Sabana a China Julio 2016