Daniela Andrea Zapata Estrada

Daniela Andrea Zapata Estrada  new_releases

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Diseñadora Gráfica- Diseñadora UI
Antioquia, Colombia
Contact Daniela regarding: 
Flexible work

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Résumé

Jobs verified_user 0% verified
  • Concentrix
    Senior Internal Communications Specialist
    Concentrix
    Sep 2021 - Current (4 years 8 months)
    Led and created strategies to improve content on the company’s internal Instagram, aligning with specific audience types and boosting quality and engagement. Developed an annual strategy that increased user interaction and monthly indicators. Expanded the strategy across multiple internal social platforms to address the need for a more informal, accessible channel to communicate company updates and changes in a clear and relatable way. Visually unified internal content while maintaining simplicity in communication. Successfully conveyed key messages through clear, relatable design, improving employee understanding and engagement with internal communications. Produced graphic and audiovisual pieces for internal channels. Recorded all content
  • Creci
    UX/UI Designer public Remote experience
    Creci
    Dec 2019 - Current (6 years 5 months)
    Redesigned the credit application flow, increasing user efficiency by over 30% through a simplified 4-step process. Gained deep understanding of user journeys, especially for non-digital-native users, by reducing complexity and enabling more entrepreneurs and small business owners to successfully complete their applications and access credit. Improved the platform that allows small business owners to measure their social impact. Previously confusing and inaccessible, the interface and language were redesigned to be clearer and more intuitive. These changes enabled more users to accurately track the real changes their businesses were making in their communities. SEO optimization of the blog and main landing page.
  • P
    Graphic and Audiovisual Designer
    Pygmalion Tech
    Sep 2017 - Dec 2019 (2 years 4 months)
    Redesign of corporate visual identity. Branding for the Robotics and Innovation Week. Graphic interfaces for educational software and audiovisual content. Also contributed to product packaging design and the visual interface of a robot control app, tailored for children with a simplified and intuitive control system.
Education verified_user 0% verified
  • Crehana
    2D Animation for Social Media public Remote experience
    Crehana
    Jan 2023 - Dec 2023 (1 year)
    Enhanced skills in creating engaging motion graphics and animations tailored for social media.
  • Digital House
    Diseño UX/UI public Remote experience
    Digital House
    Jan 2021 - Dec 2022 (2 years)
    Developed expertise in user-centered design, prototyping, and interface design for web and mobile applications.
  • C
    Especialización en Fotografía Publicitaria
    CDTI SENA
    Sep 2019 - Jan 2020 (5 months)
    Specialized in visual storytelling and product photography with a focus on branding and marketing.
  • C
    Producción de Multimedia
    CDTI SENA
    Jan 2014 - Dec 2017 (4 years)
    Built a solid foundation in digital media creation, including video, audio, and interactive content.
Projects (professional or personal) verified_user 0% verified
  • R
    Branding Roma - Handmade with love public Remote experience
    Roma
    Feb 2023 - May 2023 (4 months)
    Roma is a business that stands out for the care and love put into each product, emphasizing the "handmade with love" touch. I focused on designing a logo that captures this essence and applied it across key brand elements, creating an authentic and personalized identity.