Daniela Cortes Industrial Engineer Specialized in Senior Management

Marketing Product Manager

Everbridal

Feb 2025 - Current (1 year 3 months)

• Product Strategy & Development: Managing the product roadmap, prioritizing features, and ensuring client-centric solutions. • Client Success & Experience: Enhancing retention, streamlining onboarding, and optimizing user engagement. • SEO & Digital Growth: Implementing strategies to improve search rankings, visibility, and conversions. • Data-Driven Decision Making: Analyzing performance metrics, user behavior, and ROI to drive improvements. • Cross-Functional Leadership: Collaborating with development, sales, and customer success teams to execute marketing initiatives. • lead the strategy, development, and optimization of the company's venue marketing solution to help wedding venues improve their online presence and drive more book

Growth Account Manager

UENI

Mar 2024 - Feb 2025 (1 year)

• Development of new businesses in the United States, European countries, and Latin American countries • Conduct market research and evaluations to understand user needs, market trends, and competitive landscape. • Coordination of execution teams (sales, design, copywriters, developers) to ensure proper product development and strategy implementation for user satisfaction and experience. • Execution of working sessions with clients to define target audiences, map customer journeys, and design value propositions to develop a marketing road map tailored to their specific online presence and goals. • Collaborate with marketing and sales teams to craft effective go-to-market strategies. • Clearly communicate product definitions within the

W

Marketing Account Manager

Wishpond Technologies LTD

Oct 2022 - Mar 2024 (1 year 6 months)

• Development of new businesses in the United States, European countries, and Latin American countries • Analysis and market evaluations, as well as trends related to digital presence for the implementation of content marketing strategies • Coordination of execution teams (sales, design, copywriters, developers) to ensure proper product development and strategy implementation for user satisfaction and experience. • Guidance in the implementation and optimization of digital marketing strategies and campaigns through diagnostic tools and metrics on platforms like Google/META • Generation of reports and optimizations for inbound marketing campaigns. Budget management and measurement of product results. • Creation of development plans, pr

G

Product Manager (Business Executive)

GRQ

Sep 2019 - Oct 2022 (3 years 2 months)

• Identify specific needs from market targeting, developing diverse commercial proposals focused on the user, creating different reports about that provide appropriate project's commercial management. • Guarantee service's knowledge through interdisciplinary work with different teams (marketing - sales), which allows guaranteeing a proper customer experience's follow-up. • Identify the needs and monitor risks of processes and projects in order to guarantee their optimization. • Identify, prospect, manage and implement innovative projects in order to promote a digital transformation to different business models, more specifically in the Colombian insurance sector.

e

Senior Management Specialist

en Alta Gerencia

Jun 2018 - Jun 2019 (1 year 1 month)

Daniela Cortes

About

Detail

Timeline

Résumé