Daniela Caicedo
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Diseñadora Industrial
Colombia
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Jobs
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Product DesignerSmurfit KappaJul 2020 - Current (5 years 3 months)• Leaded positioning strategies for cardboard products • Coordinated mass production process for cardboard products, evaluating structural and graphic design • Purchase management and finding new customers • Control and compliance of income, costs and expenses comparing the real execution vs. the annual estimates.- Service & Interaction DesignerBanco PopularJan 2019 - May 2020 (1 year 5 months)• Conducted personalization maturity level evaluation and experience mapping (as is & to be - service blueprint) • Analyzed process flows and conducted research for recognized clients of financial area • Leaded Design Thinking Trainings • Conducted research about a real problematic of national mobility ending in a mobile app prototype solution • Designed digital internal marketing material • Assisted in photography and video • Leaded workshops for vulnerable communities Academic Advising
- Service & Interaction DesignerAccentureJan 2019 - May 2020 (1 year 5 months)- Worked in different projects for important clients of the financial sector. • Conducted personalization maturity level evaluation and experience mapping (as is & to be) • Evaluated supplier’s contracts process of a bank in order to optimize and digitize it • Conducted research in an automated testing team about their way of working, the documentation of their practices and how they transfer their knowledge • Leaded Design Thinking Trainings • Edited videos for clients Conducted research about a real problematic of national mobility ending in a mobile app prototype solution • Designed digital internal marketing material • Assisted in photography and video • Leaded Effective Communication workshop for vulnerable communities
Education
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- E-commerce and Digital Marketing ManagementUniversidad IcesiJun 2020 - Jul 2020 (2 months)
- Industrial Design, Cum Laude GraduationUniversidad IcesiAug 2014 - Aug 2019 (5 years 1 month)
- Industrial DesignInstitute de Touraine2014 - 2019 (5 years 1 month)
- CBachelorColegio JeffersonJul 2013 - Nov 2013 (5 months)