Daniela Alvarez
About
Detail
Digital Marketing | Campaign Strategy | Project Leadership | Marketing Generalist
Bogota D.C., Colombia
Résumé
Jobs
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- BHead of MarketingBlacksmith Coffee CompanyJan 2024 - Dec 2025 (2 years)-Developed and executed annual marketing plans aligned with business goals and budget.
-Led creative teams and external agencies to ensure effective and cohesive campaigns.
-Monitored and optimized Google and Meta ad campaigns to maximize ROI.
-Directed product launches, promotions, events, and international brand presence.
-Enhanced e-commerce experience and sales performance, implementing sales funnels and automated email workflows to increase customer retention and engagement.
-Managed relationships with suppliers, including international packaging partners.
Key Achievements:
-Increased e-commerce sales by 60% in H1 2025 compared to H1 2024.
-Led the company’s digital marketing transition by - BMarketing CreativeBlacksmith Coffee CompanyAug 2023 - Jan 2024 (6 months)-Supported content creation for social media and promotional materials.
-Managed and optimized early-stage e-commerce campaigns.
-Collaborated with designers and content creators to develop effective creative concepts.
-Assisted in product launches and promotional campaigns.
-Contributed to improving user experience on e-commerce platforms.
Key Achievements:
- Helped lay the foundation for a functional e-commerce platform that later drove significant sales growth.
- Participated in the creation of social media ad campaigns, strengthening the brand’s digital presence. 
Account Planner public Remote experienceMerinoFeb 2022 - Aug 2023 (1 year 7 months)- Managed a diversified client portfolio valued at $250,000+ in annual revenue, including global enterprises such as SAP, HPE, and Microsoft, as well as startups and HPE channel partners across LATAM.
- Acted as strategic growth partner, analyzing campaign performance metrics to optimize paid media performance, improve landing page conversions, and identify expansion opportunities.
- Built and maintained strong client relationships through proactive communication, performance reporting, and strategic recommendations aligned with business objectives.
- Led end-to-end campaign execution for B2B and B2C strategies, including demand generation, product launches, and multi-channel paid media initiatives.
- Collaborated with c- Marketing InternColmédicaJul 2020 - Dec 2020 (6 months)- Served as a communication liaison, gathering input from various departments to relay project needs to the Marketing Manager, ensuring a cohesive approach to marketing initiatives.
- Compiled marketing performance data and prepared comprehensive reports for leadership, utilizing analytics to support strategic decision-making and identify key performance indicators.
- Monitored user experience on the website to identify errors and suggest improvements, including copywriting enhancements to ensure clear and engaging communication.
- Produced compelling copywriting for newsletters and social media campaigns, aligning with brand messaging and marketing objectives.
- Assisted in developing internal and external content strat - FProject Manager AssistantFundación IrradiaFeb 2018 - Feb 2019 (1 year 1 month)- Opening of seven projects in alliance with the CUN, the Bosque University, the Metropolitan Police, National Army and other NGOs.
- Project execution according to objectives and deadlines
Execution of projects; implementation of methodologies; planning and monitoring of objectives; measurement of success; facilitation of workshops; execution and creation of budgets; informs presentation; managing alliances strategic.
Education
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- PProject Manager SpecialistPlatzy academyApr 2023 - Current (3 years 7 months)
- Comunicación socialPontificia Universidad JaverinaJun 2013 - Dec 2020 (7 years 7 months)
Projects (professional or personal)
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- FColombia nos uneFundación Circulo CromáticoMay 2019 - Nov 2019 (7 months)- Project Management
Coordination of the project "Colombia nos une" in alliance with the Foreign Ministry of Colombia in Panama.
Coordination of project communication; budget Control; objectives tracking; application of methodologies; visits to territory and reports. - Event Manager "Enlázate 360; creación de marca personal"Pontificia Universidad JaverinaJan 2016 - Aug 2016 (8 months)- committee coordination; budget management; logistics and communication.
- Event Management