Daniela Alvarez Digital Marketing | Campaign Strategy | Project Leadership |

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Head of Marketing

Blacksmith Coffee Company

Jan 2024 - Dec 2025 (2 years)

-Developed and executed annual marketing plans aligned with business goals and budget. -Led creative teams and external agencies to ensure effective and cohesive campaigns. -Monitored and optimized Google and Meta ad campaigns to maximize ROI. -Directed product launches, promotions, events, and international brand presence. -Enhanced e-commerce experience and sales performance, implementing sales funnels and automated email workflows to increase customer retention and engagement. -Managed relationships with suppliers, including international packaging partners. Key Achievements: -Increased e-commerce sales by 60% in H1 2025 compared to H1 2024. -Led the company’s digital marketing transition by launching strategic social media campaigns. -

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Marketing Creative

Blacksmith Coffee Company

Aug 2023 - Jan 2024 (6 months)

-Supported content creation for social media and promotional materials. -Managed and optimized early-stage e-commerce campaigns. -Collaborated with designers and content creators to develop effective creative concepts. -Assisted in product launches and promotional campaigns. -Contributed to improving user experience on e-commerce platforms. Key Achievements: - Helped lay the foundation for a functional e-commerce platform that later drove significant sales growth. - Participated in the creation of social media ad campaigns, strengthening the brand’s digital presence.

Account Planner

Merino

Feb 2022 - Aug 2023 (1 year 7 months)

- Managed a diversified client portfolio valued at $250,000+ in annual revenue, including global enterprises such as SAP, HPE, and Microsoft, as well as startups and HPE channel partners across LATAM. - Acted as strategic growth partner, analyzing campaign performance metrics to optimize paid media performance, improve landing page conversions, and identify expansion opportunities. - Built and maintained strong client relationships through proactive communication, performance reporting, and strategic recommendations aligned with business objectives. - Led end-to-end campaign execution for B2B and B2C strategies, including demand generation, product launches, and multi-channel paid media initiatives. - Collaborated with cross-functional crea

Marketing Intern

Colmédica

Jul 2020 - Dec 2020 (6 months)

- Served as a communication liaison by gathering input from various departments to relay project needs to the Marketing Manager. - Compiled marketing performance data and prepared reports for leadership to support strategic decision-making. - Monitored user experience on the website to identify errors and suggest improvements, including copywriting enhancements. - Produced copywriting for newsletters and social media campaigns to support brand messaging. - Assisted in developing internal and external content strategies to maintain consistent brand communication. - Supported supplier coordination and agency partnerships to help ensure timely project execution. Key Achievements: - Published an article in a business magazine titled "Goodwill

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Project Manager Assistant

Fundación Irradia

Feb 2018 - Feb 2019 (1 year 1 month)

- Opening of seven projects in alliance with the CUN, the Bosque University, the Metropolitan Police, National Army and other NGOs. - Project execution according to objectives and deadlines Execution of projects; implementation of methodologies; planning and monitoring of objectives; measurement of success; facilitation of workshops; execution and creation of budgets; informs presentation; managing alliances strategic.

Daniela Alvarez

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Daniela Alvarez