Daniel Glickman

Daniel Glickman  new_releases

About

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VP of marketing
Massachusetts, United States

Contact Daniel regarding: 
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Full-time jobs
Starting at USD200k/year

Timeline


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Résumé


Jobs verified_user 0% verified
  • D
    Family care
    Descanso profesional
    Mar 2023 - Current (3 years 3 months)
    - Taking 3-4 months off to care for a family member in need while performing some consulting work.
  • S
    VP of marketing
    Sequel (fka Introvoke)
    Jul 2022 - Feb 2023 (8 months)
    - Developed category-creating, positioning, and messaging. - Launched a new website and collateral, improving sales funnel conversions and ACV. - Designed and executed virtual and in-person events.
  • Swapcard
    VP of marketing
    Swapcard
    May 2021 - Jun 2022 (1 year 2 months)
    - Directed CMO-level marketing functions for a leading event and community platform for the execution of large and complex in-person, hybrid, and virtual events. - Developed and executed marketing strategies targeting the event, conference, and trade show industry. - Led transition from event bookings to an annual subscription-based sales model. Tripled the in-house marketing and design team.
  • Product Marketing Alliance
    Executive member
    Product Marketing Alliance
    Aug 2020
  • Hopin
    Head of marketing (stream yard)
    Hopin
    Jan 2020 - Apr 2021 (1 year 4 months)
    - StremYard was acquired by Hopin in January 2021. - Expanded digital marketing and online presence for an innovative, browser-based live-streaming video studio, a full-service SaaS enterprise solution. - Promoted live streaming capabilities directly to Facebook, YouTube, Twitter, and LinkedIn Live. Launched successful partnership, brand ambassador, influencer, and affiliate marketing programs.
  • w
    Chief marketing officer
    wave.video
    Jan 2017 - Jan 2020 (3 years 1 month)
    - Headed sales and marketing operations for a subsidiary of JetBrains, a global software development company. - Promoted a digital video creation and editing suite. Built and managed a 10-person marketing team across 5 countries. - Led post-launch marketing strategy, website development, pricing model, revenue growth, and funnel performance.
  • R
    Chief Marketing Officer
    ROOJOOM
    Jan 2015 - Jan 2017 (2 years 1 month)
    Managed all marketing, advertising, and public relations activities for an early stage startup B2B MarTech provider. Oversaw 4 employees in offices in Israel and U.S. Facilitated pivot from an SMB content curation product to an enterprise customer journey tool. Designed, managed, and maintained all digital sales and marketing assets. Formulated sales, account management, and outbound lead generation strategies and supported product development. Developed website, sales collateral, presentations, product demos, and promotional materials. Facilitated customer success in implementing digital transformation projects across large global enterprises. Drove annual revenue to multi-million-dollars and built substantial pipeline in additional sales
  • E
    Chief Marketing Officer
    Emaze
    Jan 2014 - Jan 2015 (1 year 1 month)
    Managed a 5-person Marketing team for a newly formed multimedia and design software company. Pivoted from a browser tool bar product to an online content creation platform designed to create automatic 3D digital content. Built core B2C and B2B sales and marketing models. Drove monthly revenue by an average of 43% and increased Customer Lifetime Value by over 600%. Increased annual revenue by 60X. Conceived and executed an aggressive growth plan based on media spend and viral growth. Led rapid growth and expansion into untapped Latin American markets. Reduced customer acquisition costs by over 66% within 1 year. Installed complex in house MarTech technologies for internationalization, multi-channel campaigns, variable pricing, affiliate prog
  • P
    Chief Marketing Officer
    PowToon Ltd
    Jan 2012 - Jan 2014 (2 years 1 month)
    Built and managed a 16-person marketing, sales, creative design, and customer support team at a leading cloud-based animation software company. Targeted and serviced education, SMB, and marketer accounts. Facilitated rapid inbound and SEO growth. Increased organic web traffic from 10,000 to 2.5 million monthly visitors within 1 year. Increased annual revenue by 16X. Implemented an aggressive email marketing and growth hacking program to achieve 20% average monthly revenue growth on a minimal budget. Contributed to company expansion from 6 employees to 35 employees (now with 150+ employees and a base of 30 million users worldwide).
  • S
    VP, Sales and Marketing
    Sustainable Construction Services, Inc.
    Jan 2002 - Jan 2012 (10 years 1 month)
    Co-founded and later sold a design / build / renovation company specializing in high-end green energy homes. Managed online and offline marketing campaigns, analytics, SEO campaigns, and ROI optimization. Supervised 12 employees and negotiated contracts with 260+ vendors, suppliers, and subcontractors. Developed a disruptive sales funnel leading to a 50% closing ratio on qualified leads. Doubled gross profit. Negotiated and closed projects worth $1+ million. Maintained customer satisfaction at award-winning levels (95%+).
Education verified_user 0% verified
  • Pavilion
    CRO School
    Pavilion
    May 2023
  • U
    Post Graduate degree, IT Management
    University ofToronto,Toronto
    Feb 2020
  • T
    Master of Science
    The Hebrew University
    Feb 2015
Projects (professional or personal) verified_user 0% verified
  • C
    CMO Confessions
    Nov 2014 - Current (11 years 7 months)
Publications verified_user 0% verified
  • Amazon
    Disrupt That
    Amazon
    Dec 2016
  • Amazon
    Personalize This: The role of personalization in the customer lifecycle (CMO Confessions Book 1)
    Amazon
    Oct 2016