Daniela Maria Leon Cornejo

Daniela Maria Leon Cornejo  new_releases

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Pricing Director
Miami, Florida, United States

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Starting at USD260k/year
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Timeline


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Résumé


Jobs verified_user 0% verified
  • B
    Pricing Senior Manager BCP and COE
    BANCO DE CRÉDITO DEL PERÚ (BCP)- CREDICORP
    Jan 2019 - Current (7 years 5 months)
    - Manage the set-up of prices across all lending and non-lending products for retail and corporate products for origination of new credits of over US$25 billion annually and a total ROE of BCP of ~20%, aiming to a balance between market share - Led the development and implementation of the “Pricing To Be” Transformational Initiative for BCP with a ~US$16MM (5 year TCO) budget to develop pricing intelligence -powered by artificial intelligence advanced models and insight monitoring tools mad - Successfully managed the accelerated and consistent increase in the Peruvian overnight interest rate (the reference cost of loans) from 0.25% on July 2021 to 5.5% on June 2022.
  • Casa Andina Hoteles
    Commercial & Marketing Director
    Casa Andina Hoteles
    Jan 2017 - Jan 2019 (2 years 1 month)
    - Led the Sales, E-Commerce, Marketing, Revenue Management and Business Intelligence Areas in the capital and main provinces of Peru. Responsible for the achievement of P&L objectives and maximization of the return of resources invested by the company - Restructured the Commercial & Marketing processes and incentives. The result of that is that we over accomplished the company’s budget in 2018, after five years of under-budget performance. - Led a cross-functional team to redesign main website with an innovative layout, value content, new booking engine and a boosted SEM strategy. This allowed Casa Andina to win the “Best E-commerce in travel and tourism” (2020).
  • Libertador Hotels, Resorts & Spas
    Commercial Strategy Director
    Libertador Hotels, Resorts & Spas
    Jan 2016 - Jan 2017 (1 year 1 month)
    - Responsible of the Revenue Management & Pricing and Business Intelligence areas.. In 2018 Libertador achieved record results in terms of profitability and average prices. - Led cross-functional team of different areas in a design thinking process to co-create the value offer to communicate for the eight luxury hotels of the chain.
  • L
    Revenue Management & Pricing Senior Manager
    LATAM AIRLINES Perú S.A.
    Jan 2015 - Jan 2016 (1 year 1 month)
    - Managed the P&L of the domestic routes of Latam Airlines Perú and led the design and implementation of the business strategy to achieve the company goals. Worked closely with the C-Suite, Commercial Areas, Operations and Legal in order to maximize - Designed the commercial strategy in the face of the entry of Avianca, Peruvian Airlines and LC Peru to the Peruvian commercial aviation market, with which Lan Peru accomplished to become the second most rentable subsidiary in 2015.
  • R
    Revenue Management & Pricing Manager
    Jan 2014 - Jan 2015 (1 year 1 month)
    Managed the P&L of the domestic routes of Latam Airlines Perú and led the design and implementation of the business strategy to achieve the company goals. Worked closely with the C-Suite, Commercial Areas, Operations and Legal in order to maximize the company´s revenues and leading position in Perú. ·Designed the commercial strategy in the face of the entry of Avianca, Peruvian Airlines and LC Peru to the Peruvian commercial aviation market, with which Lan Peru accomplished to become the second most rentable subsidiary in 2015. Awarded with a prize in 2015 to recognize my work leading this strategy. ·Co-designed and led the implementation of the aggressive stimulation strategy for Lan Peru. As a result of that, Latam Perú's domestic busin
  • L
    Best Practices of Revenue Management & Pricing Manager
    LATAM Airlines S.A.
    Jan 2013 - Jan 2014 (1 year 1 month)
    - Proposed projects for more than US$50MM that included the change in Latam’s waivers policy and oversell management, and the change in the low seasons management - Consulting to Lan Colombia in the pricing/value definition of its new operation obtaining a new record profitability level
  • B
    Best Practices of Revenue Management & Pricing Chief
    Jan 2012 - Jan 2013 (1 year 1 month)
    Responsible for setting up the guidelines for all domestic and international teams of revenue management & pricing in Latam. Led the team that served as an internal consultant to help the different teams achieve their goals by giving them insights and best practices. Worked closely with Customer Intelligence, Business Intelligence, IT, Marketing and Business Areas. ·Proposed projects for more than US$50MM that included the change in Latam's waivers policy and oversell management, and the change in the low seasons management. ·Consulting to Lan Colombia in the pricing/value definition of its new operation obtaining a new record profitability level. ·Advised Lan Ecuador's team in the strategy definition in the face off the location change
  • R
    Revenue Management & Pricing Chief
    Jan 2011 - Jan 2012 (1 year 1 month)
    - My main challenge was to significantly increase the occupancy rate and market penetration of the airline in two routes. I led an expansive strategy based on insights to find the optimal pricing point that could exceed the usual elasticity and achieve
  • R
    Revenue Management & Pricing Analyst
    Jan 2009 - Jan 2011 (2 years 1 month)
    - In charge of the revenue optimization for the north and east of Peru routes. In October 2009 I was part of a selected delegation of analysts sent to Paris for an international convention of Pros, the main provider of revenue management & pricing syst
  • R
    Revenue Management & Pricing Analyst
    Jan 2008 - Jan 2009 (1 year 1 month)
    First international experience, where I was a trainee in a multinational company. I worked closely with the sales teams of Latam (Lan at that time) Argentina, Uruguay and United States to define the best conditions that could maximize the results for the Company.
  • A
    Economic Studies Analyst
    APOYO CONSULTORIA S.A.C
    Jan 2007 - Jan 2008 (1 year 1 month)
  • P
    Transfer Pricing Analyst
    PriceWaterhouse Coopers
    Jan 2006 - Jan 2007 (1 year 1 month)
Education verified_user 0% verified
  • Adolfo Ibañez University (Chile)
    Master of Business
    Adolfo Ibañez University (Chile)
    Jan 2013 - Jan 2015 (2 years 1 month)
  • Universidad del Pacífico
    Bachelor of Economics
    Universidad del Pacífico
    Jan 2003 - Jan 2007 (4 years 1 month)
Publications verified_user 0% verified
  • W
    Women in Data Science forum. March 7th-2022. Week "Pricing Transformation at BCP: on the path to become a benchmark" Mar
  • I
    I International Marketing Encounter: building valuable brands "Artificial Intelligence" November 25th -2021.
  • S
    Speaker in Fico World "Optimization for the Enterprise – Why Investing in Prescriptive Analytics is Critical" Fico world