Dan Hart Senior Marketing Ops & RevOps Leader | CRM & Marketing Automation

Social Media Marketing Specialist

Doxa

Dec 2023 - Current (2 years 11 months)

📍 Lead multi-channel marketing initiatives across a portfolio of specialty insurance companies, driving brand visibility, engagement, and measurable business outcomes. Partner with internal stakeholders and portfolio company leaders to translate market insights into compelling campaigns.

Key Achievements & Contributions:

• Designed and executed DOXA’s social media strategy across LinkedIn and YouTube, boosting brand awareness and recruitment engagement. (Campaign Management, Marketing Operations)

• Managed Google Business accounts and optimized SEO to increase organic traffic and discoverability. (Digital Marketing, Campaign Analytics)

• Conducted competitive and macroeconomic research to inform

Marketing Operations

Indeed

Nov 2023 - Mar 2024 (5 months)

📍 Supported global marketing operations across 60+ countries and 28 languages, focusing on campaign efficiency, process automation, and content localization. Collaborated with cross-regional teams to execute scalable marketing initiatives.

Key Achievements & Contributions:

Created scalable Salesforce and Marketing Cloud email templates and macros used across regions, enabling consistent campaign execution. (Marketing Automation, CRM Management, Campaign Management)

Designed a Jira-based project intake process, accelerating creative brief turnaround and improving clarity. (Process Improvement, Marketing Operations)

Streamlined workflows to reduce campaign launch times and enhance go-to-market effi

Marketing Operations

Acronis

Jun 2022 - Jul 2025 (3 years 2 months)

At Acronis, I executed global email marketing campaigns and maintained data integrity across a high-volume Marketo-Salesforce environment, enabling scalable, data-driven marketing operations for a global SaaS organization.

Key Achievements & Contributions:

• Managed global marketing automation campaigns in Marketo, aligning with sales goals and improving lead-to-opportunity conversion. (Marketing Automation, Campaign Management)

• Integrated and maintained Salesforce CRM to optimize lead lifecycle management and data quality. (CRM Management, Marketing Operations)

• Collaborated cross-functionally using Jira and Workato to streamline project delivery and workflow automation. (Process Improvement,

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Marketing Analyst

Jan 2020 - Jul 2022 (2 years 7 months)

Key Achievements & Contributions:

Spearheaded B2C eCommerce expansion, doubling site traffic through SEO, content strategy, and paid media. (Campaign Management, Marketing Operations)

Built and optimized email marketing flows using Comrogen, Infinity, and Mailchimp to drive engagement and repeat sales. (Marketing Automation, CRM Management)

Managed and coached a marketing team while executing web, social, video, and CRM strategies hands-on. (Marketing Operations, Cross-Functional Collaboration)

Launched new product campaigns and local lead generation efforts to increase seasonal sales. (Campaign Management, Revenue Operations)

Acted as the bridge between marketing and sales, aligning me

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Marketing Analyst

Mar 2016 - Dec 2020 (4 years 10 months)

At Indiana Data Centre, I led digital marketing efforts with a focus on driving qualified traffic, improving SEO visibility, and optimizing lead generation across digital platforms.

I created and tested high-converting landing pages using A/B methodologies and managed performance channels across multiple locations.

Key contributions included:

●Developed and executed A/B tested landing pages for targeted campaigns.

●Managed Google Ads and Webmaster Tools to ensure digital visibility and technical SEO health.

●Conducted on-page SEO for social media content, blog posts, videos, and web assets to enhance search rankings and engagement.

●Collaborated cross-functionally to align c

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Digital Strategist

Sperry Associates

Dec 2012 - Apr 2014 (1 year 5 months)

Digital Strategist

Led full-funnel digital marketing initiatives for 48 dealerships with $2.2M+ annual digital ad spend, integrating paid media, social, SEO, and marketing automation. Partnered with creative teams and vendors to ensure campaign compliance, performance, and co-op reimbursement.

Key Achievements & Contributions:

• Developed paid media and social campaign strategies, optimizing for reach and brand consistency. (Campaign Management, Marketing Operations)
• Led SEO for blogs, videos, and dealer websites, ensuring all content was metadata-optimized. (SEO & Digital Strategy, Marketing Operations)
• Managed marketing automation and third-party platforms: ReachLocal, Dealeron,

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Marketing Analyst/Executive Assistant

Pancetera

Jun 2012 - Jan 2013 (8 months)

upported marketing leadership in a fast-growing Silicon Valley tech startup, managing automated campaigns, CRM systems, and data-driven marketing strategies. Helped drive lead generation and customer engagement by integrating Salesforce, Marketo, HubSpot, and Google AdWords while ensuring data accuracy and compliance.

Key Achievements & Contributions:

Developed and maintained automated campaigns across Google AdWords, Marketo, and Zoomerang. (Marketing Automation, Campaign Management)

Utilized Salesforce and Marketo for lead scoring and funnel-specific nurturing campaigns. (CRM Management, Marketing Automation)

Conducted SEO and keyword analysis using HubSpot Enterprise to optimize organic search

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Marketing Director

Conjugate This LLC

Feb 2012 - Mar 2016 (4 years 2 months)

Led marketing and digital strategy for a Spanish-language immersion summer program, focused on driving awareness, engagement, and enrollment through integrated campaigns across social, search, and content platforms.

Key Contributions:

Developed and executed social media and paid media campaigns, including creative development and content distribution strategy.

●Collaborated with creative teams to design campaign assets across digital and traditional channels.

●Researched education and language-learning communities to identify influencers and support outreach strategies.

●Monitored competitor activity and audience behavior to refine SEO, SEM, and campaign messaging.

●Led on-pa

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Marketing Consultant

Jan 2012 - Mar 2013 (1 year 3 months)

Key Achievements & Contributions:

Advised on Google Ads strategy, including geo-targeting, DMA segmentation, and ROI-focused budget allocation. (Campaign Management, Analytics & Reporting)

Conducted cost-benefit analysis of paid campaigns, enabling data-driven vertical scaling as client volume grew. (Marketing Operations, Marketing Automation)

Provided recommendations on social media, video content, email campaigns, and automated lead nurturing. (Marketing Automation, Campaign Management)

Consulted on CRM and marketing automation integration—linking Salesforce and Marketo with Time Matters to enable lead scoring and campaign automation. (CRM Management, Marketing Automation)

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Dan Hart

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Dan Hart

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