Dana Weeks

Dana Weeks

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United States
Contact Dana regarding: 
Flexible work
Starting at USD75/hour
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  • Dominos
    Manager, Owned Media
    Dominos
    Mar 2024 - Jun 2025 (1 year 4 months)
    Hired from a contracting role to FTE after three months to lead the execution of high-impact owned media strategies, managing a substantial budget while driving technical innovation and operational efficiencies for marketing operations.

    Directed strategy and execution of email, push and SMS across nationwide and segmented campaigns.

    Managed a multi-million dollar budget and vendor partnerships, ensuring alignment on deliverables, optimization and innovation.

    Led a cross-functional team effort for high-visibility campaigns for new product launches.

    Championed the transition to dynamic, templated HTML based emails to enhance personalization, flexibility and scalability, and to reduce duplicate workl
  • Conexess Group
    Manager, Owned Media
    Conexess Group
    Dec 2023 - Mar 2024 (4 months)
    Contracted to Domino’s Pizza as interim Manager, Owned Media for employee on Maternity Leave.
  • Crain Communications
    Senior Manager, Marketing Operations- Technical Solutions & Strategy
    Crain Communications
    Nov 2022 - Jun 2023 (8 months)
    Appointed by leadership to design and manage the next-stage marketing technology strategy and operations vision. Optimized e-mail campaigns, cross-channel marketing, and other programs as Sailthru marketing automation platform lead, providing internal consulting, guidance, and support on use cases, campaign design, tools, system integration and customization, system health, training, and KPIs. Led matrixed teams of marketers, technologists, and vendors.

    Improved execution via alignment around capabilities, data governance, machine learning integration, and campaign design, segmentation, cadence, and practices.

    Produced and led sessions on user-friendly campaign design, use cases, reporting, personalization, and functio
  • Crain Communications
    Senior Manager, Marketing Operations
    Crain Communications
    Feb 2021 - Nov 2022 (1 year 10 months)
    Promoted head of organization tasked with strengthening marketing strategy, execution, collaboration, and attainment of corporate objectives via end-to-end partnership and support to global brand teams on marketing operations. Hired up and led 4-employee organization analyzing business needs, advising on e-mail and cross-channel campaign design and execution, evolving and delivering functionality, training users, collaborating with vendors, and ensuring systems health. Influenced long-term roadmaps with marketing leadership team.

    Effectively managed team structure, goals, priorities, and budgets, to ensure the team's alignment with business objectives and proactively managed project timelines, maintained a comprehensive roadmap,
  • Crain Communications
    Marketing Automation Strategy Manager
    Crain Communications
    May 2020 - Feb 2021 (10 months)
    Led the design and delivery of complex e-mail and cross-channel marketing automation strategies and campaigns. Partnered with global marketing, editorial, and engineering teams in program conceptualization, construction, and execution; Sailthru functionality enhancements and customization; and automation strategies driving customer engagement and conversations. Liaised with marketing teams and technology vendors in managing system integrations and enhancements.

    Key Accomplishments
    • Directed seamless enterprise migration from Cheetah Digital marketing automation platform to Sailthru. Coordinated developers and stakeholders to successfully transition 100+ newsletters across 13 brands with minimal disruption.
    • Increased
  • Crain Communications
    Marketing Automation and Data Management Specialist
    Crain Communications
    Jan 2017 - May 2020 (3 years 5 months)
    Responsible for the day-to-day, hands-on execution of digital programs in support and execution of digital programs including automations, journeys, landing pages, audience segmentation and integration of numerous data sources. Interact directly with brand, vendors and cross-functional management to help plan and execute on all aspects of a digital marketing campaign from email set up and deployment to automations, customer journeys, landing pages and customer segmentation using Salesforce Marketing Cloud and CheetahDigital.

    Key Accomplishments:
    • Automated previously manual email sends using date and event triggers.
    • Completed system migration of more than 100 newsletters across thirteen brands from Salesforce Market
  • Crain Communications
    Salesforce Marketing Campaign Specialist
    Crain Communications
    Mar 2016 - Dec 2016 (10 months)
    Responsible for the day-to-day, hands-on execution of digital programs in support of company and brand objectives. Interacting directly with brand, vendors and CRM and cross-functional management to execute on all aspects of a digital marketing campaign from email set up through deployment. Support all brands with troubleshooting as well as set-up of Automations, Journeys, Audience Builder, SQL queries and filters.

    Key Accomplishments:
    • Streamlined campaign request process which resulted in improved visibility into operational metrics as well as decreased turnaround time.
  • Crain Communications
    CRM Assistant Manager
    Crain Communications
    Sep 2014 - Feb 2016 (1 year 6 months)
    Worked with CRM Marketing Directors to help develop, suggest and execute direct response marketing strategy across products within Autoweek, Tire Business, and Rubber & Plastics News including print and digital editions, e-newsletters, research and data.

    Activities include; understanding each brand’s audience goals and assisting the Directors in developing action plans to achieve those goals, executing brand’s print and online promotion plans via online, email and telemarketing efforts. Compile and review of analytics and data to drive campaign ROI, performance and strategy decisions, identify key opportunities to maximize subscription and registration generating efforts. Work with Operations, IT and brand teams to develop effect
  • VIP Truck Center LLC
    Marketing Manager
    VIP Truck Center LLC
    Aug 2011 - Sep 2014 (3 years 2 months)
    Directed brand marketing for a medium & heavy duty Ford and Volvo truck dealership. Oversaw the full scope of creative strategy and vision, integrated communications, public relations, graphic design, social media management, corporate website SEO and design, and other multi-platform initiatives.

    Activities included; managing online inventory, direct mail, graphic design, social media management, website updates and management, newsletter content creation, dealership branding, reputation management, vendor and agency management, CRM and lead management, as well as other promotional activities and programs.

    Key Accomplishments:
    • Championed data-driven marketing campaigns that increased dealership traffic and visib
  • D
    Owner and Freelance Marketing Consultant
    Dana Weeks Marketing Communications
    Jan 2011 - Jan 2015 (4 years 1 month)
    Collaborate with small businesses to develop and implement marketing communications strategies to achieve marketing objectives based on analysis of the competitive market and current internal programs. Educating clients on current theories, methods and purpose of marketing and communications practices. Projects include website redesign, media relations, SEO, lead generation, content creation, social media management and marketing consultation, graphic design of brochures, logos and direct mail. Industries served include: photography, industrial automation and medical.

    Key Accomplishments:
    • Doubled web traffic and visibility to client's website through search engine optimization, driving an increase in business for the clie
  • SSOE Group
    Public Relations Specialist
    SSOE Group
    Sep 2010 - Dec 2010 (4 months)
    Responsible for creating and implementing international public relations plan for India and China; including development of story ideas, interviewing team members to gather information and writing stories. Worked with team members to create integrated marketing campaigns for power, chemical, manufacturing and international sectors.

    Key Accomplishments
    • Helped create the first integrated marketing plan in SSOE Group’s history.
    • Developed public relations plan to incorporate international initiatives for China and India.
  • Pilz Automation Safety LP
    Marketing Communications
    Pilz Automation Safety LP
    Mar 2008 - Sep 2010 (2 years 7 months)
    Responsible for media relations with local, national and Canadian outlets. Management of social media campaigns including Facebook, Twitter, YouTube and Blogger. Created in-house public relations agency and managed outside agency. Placed 2nd in the Pilz international marketing competition in 2008, 1st in 2009. Acted as interim marketing manager for five months. Created database of all assets used for public relations and marketing that tracks activities, clips, ad value and impressions. Started application story program using sales force to identify customers for stories. Wrote and edited technical whitepapers.

    Key Accomplishments
    • Increased number of public relations and marketing assets from 42 to 159 in two years.
  • T
    Marketing Specialist
    The Nailco Group
    Aug 2007 - Nov 2007 (4 months)
    Wrote, edited and proofed copy for product labels, product descriptions, and multiple external newsletters. Coordinated corporate communications including marketing material, internet and corporate correspondence while managing the subscription database. Redesigned corporate website for new salon furniture business. Researched, interviewed, and wrote articles for The Industry Source Magazine.

    Key Accomplishments
    • Worked with graphic design group to create layout of new website.
    • Published a series of articles in industry publication.
  • T
    Event Coordinator
    The Northville Community Foundation
    May 2006 - Aug 2007 (1 year 4 months)
    Wrote, edited and submitted press releases to local and regional news outlets. Planned, coordinated and completed post-event evaluation of events, such as; Dairy Days, Maybury Farm Corn Maze, Northville’s Fourth of July Parade and the Northville Community Foundation Annual Golf Outing. In charge of recruiting, scheduling, organizing and training volunteers to work events and educational tours. Planned new events for the upcoming year. Oversaw operations of Maybury Farm. Liaison between schools and the Northville Community Foundation. Compiled reorders for items sold and used at Maybury Farm. Point person for visitors, volunteers and the Northville Community Foundation. Created promotions to increase attendance at Maybury Farm events.<
  • Jared the Galleria of Jewelry
    Sales Support
    Jared the Galleria of Jewelry
    Jan 2006
  • Brogan Partners Convergence Marketing
    Public Relations Intern
    Brogan Partners Convergence Marketing
    Jan 2005 - May 2005 (5 months)
    Maintained media relations to further client objectives and obtain media coverage. Wrote press releases, pitch letters, advisories, and alerts to garner media attention for clients. Organized client reference binders which included media lists, PR plan, research, editorial calendars, and media hits. Followed Brogan & Partners media hits, created clips and stored them by month in a binder. Responsible for submitting awards and tracking the due dates, cost, and award received. Provided research regarding tsunami benefits and media exposure.
  • M
    Public Relations Intern
    Marx Layne Co
    Sep 2004 - Dec 2004 (4 months)
    Maintained media relations to further client objectives and obtain media coverage. Wrote press releases, pitch letters, advisories, and alerts to garner media attention for clients. Organized client reference binders which included media lists, PR plan, research, editorial calendars, and media hits. Followed Marx Layne media hits, created clips and stored them by month in a binder. Responsible for submitting awards and tracking the due dates, cost, and award received. Provided research regarding tsunami benefits and media exposure.
  • W
    Public Relations and Marketing Coordinator
    Walnut Lake ObGYN
    Apr 2004 - Aug 2007 (3 years 5 months)
    Designed, wrote and maintained copy for website. Created and executed targeted direct marketing campaign to launch Walnut Lake Aesthetics. Campaign included mailing letters and coupons to existing patients in affluent zip codes, and targeting employees in Lakes Professional Building and developing a post-partum skin care program . Designed, created, and implemented marketing proposal, including consistent branding and collateral materials, and including special events. Created and placed advertisements in newspapers, such as Pink and The Jewish News, targeting suburban women, at the time of the new office opening.

    Key Accomplishments
    • Developed startup cosmeceutical line into profit turning endeavor within eight months o
Education verified_user 0% verified
  • Eastern Michigan University
    B.S, Public Relations, Marketing
    Eastern Michigan University
Publications verified_user 0% verified
  • T
    Energetic New You
    The Industry Source Magazine Jan
    For those in the service industry, energy, nutrition and fitness are of particular importance because of the nature of your work. You need the right energy coming from the right foods to keep you fueled up and ready for your day. And because your lifestyle is hectic and harried, poor nutrition and fitness choices can affect you more negatively than others.
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    Dress Code of Conduct
    The Industry Source Magazine Jan
    Many clients rate appearance, personalty and poise as being as important as talent. When it comes to dressing for work, it is important to remember you are representing not only yourself but also the salon or spa in which you work. It's also important to consider the image and culture of your place of employment. Tune in to the salon's vibe and clientele so that you can make the best clothing choices that promote the image you are trying to establish.
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    A Manner of Speaking
    The Industry Source Magazine Jan
    The front desk is the first line of defense when it comes to establishing and maintaining client relationships, and the most important task they perform each day is answering the phones. A horrible experience on the phone can be a deal breaker when it comes to a salon or spa. Make this a great experience and clients will have no problems repeatedly calling on you for your products and services.
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    Get Your Goals Under Control- Setting, achieving and exceeding your aspirations
    The Industry Source Magazine Nov
    Goals give us direction and focus in life. It is human nature to strive for more than what we have and to be more than what we are. But in order to reach your dreams you must have a true desire to work toward your goal.
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    Five Steps to a Safe, Healthy Work Environment
    Foundry Management Technology Sep
    The most important commodity in a plant is not the machinery, rather it’s the employees. A safe, healthy work environment positively influences employee morale, health, and productivity. If you invest in safety from the beginning, your company will save money in the long run. Work related injury and illness can be costly.
  • T
    Unnecessary Roughness- How to recognize and manage overly competitive employees
    The Industry Source Magazine Nov
    As humans we are instinctive animals and dictated by our biology. The ego is part of our genetic make-up and has been so for 20-million years. This "selfish" gene enabled us to form strategies that were effective for species evolution. Although human beings have evolved over millions of years and have gotten to the point where we can overrule the baser instincts of our genes, we still have an innate desire to be competitive.

    Competition can either be appropriate or inappropriate. Healthy competition is not meant to hurt anyone's feelings. It exists to motivate and help people reach their goals. Healthy competition also raises the bar for the quality of service as well as the skill level of your employees. Unfortunately the domina
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    Heat Up Business After the Holidays
    The Industry Source Magazine Jan
    It's not too late to capitalize on post-holiday business. Whether you're trying to increase sales or are continuing to ride the tidal wave of clients, increasing revenue is the name of the game.
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    It's All About Image- Make Sure Yours is the Right One
    The Industry Source Magazine Jan
    The ability to make people look and feel great is a gift, but if your image doesn't portray confidence it's difficult for clients to feel at ease in your very capable hands and this can hurt your business.
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    May the best salesperson WIN!
    The Industry Source Magazine Nov
    It is human nature to be competitive and this innate trait can be used to your advantage to motivate employees. If implemented correctly competition between employees can be a useful tool in expanding your salon or spa. It can boost morale, increase revenue, unload back stock and improve client use of other available services. The key is to motivate employees with rewards they see as valuable.