Dana Lauren

Dana Lauren

About

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AI & SaaS | GTM, Sales, and Customer Strategy | Driving Pipeline, Adoption, and Revenue
Illinois, United States

Timeline


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Résumé


Jobs verified_user 0% verified
  • F
    Senior GTM & Growth Marketing | Organic & Field-Led Strategy
    Fountain Inc.
    Feb 2025 - Feb 2026 (1 year 1 month)
    • Developed messaging and content frameworks that translated complex concepts into clear, actionable materials for sales and customer-facing teams. • Created and adapted content across formats (decks, written content, event materials) to support sales conversations and campaign execution. • Partnered closely with sales to turn customer insights and deal feedback into higher-converting messaging and campaigns. • Built messaging for complex, multi-stakeholder buying groups (HR, operations, executive leadership). • Designed and scaled an internal enablement and advocacy program, equipping employees with messaging templates, content, and resources to support consistent external communication and engagement. • Built and maintained structured mes
  • F
    Senior Sales Development Representative
    Fountain Inc.
    Apr 2024 - Feb 2025 (11 months)
    • Generated 161 opportunities and $2.72M in qualified pipeline across enterprise accounts, consistently exceeding quota (120–140%). • Owned outbound prospecting strategy across target accounts, identifying and engaging high-potential opportunities through tailored, insight-driven outreach. • Built relationships with HR and business leaders, uncovering complex hiring challenges and shaping early-stage solutions aligned to AI-driven workflows. • Partnered closely with Account Executives to progress opportunities through multi-stage sales cycles, contributing to deal strategy, discovery, and positioning. • Influenced deal outcomes by guiding early conversations, framing problem spaces, and maintaining momentum across pipeline stages.
  • Contentsquare
    Enterprise Sales Development Representative
    Contentsquare
    Jul 2023 - Feb 2024 (8 months)
    • Early GTM team member at a fast-growing enterprise SaaS company, supporting outbound, campaign-led, and field-driven growth motions. • Leveraged conferences and strategic networking to open new enterprise conversations and contribute $500k+ in qualified opportunity pipeline. • Partnered closely with marketing to refine messaging, improve outreach cadence performance, and increase campaign effectiveness. • Executed GTM-aligned prospecting strategies across targeted enterprise accounts to support pipeline creation and sales team momentum.
  • L
    Sales Development Representative
    Learnexus
    Jan 2022 - Jan 2023 (1 year 1 month)
    • Founding member of the inaugural GTM team at an early-stage EdTech startup, supporting outbound, campaign, and field-driven growth motions. • Managed a high-volume enterprise pipeline, owning outreach strategy across 500+ monthly leads and multiple target accounts. • Top-performing SDR by meetings booked, averaging 20+ qualified enterprise conversations per month. • Designed and executed multi-channel outbound cadences (email, LinkedIn, phone), increasing response rates by 40%+. • Optimized lead generation and prospecting strategy using LinkedIn Sales Navigator and ZoomInfo to improve targeting efficiency. • Represented the company at an industry L&D/DE&I conference, generating 10 enterprise demos and contributing $500k+ in opportunity pi
  • T
    Attorney at Law
    Tapper Law, PLLC
    Jul 2016 - Mar 2018 (1 year 9 months)
    • Represented clients in high-stakes criminal and family law matters, exercising judgment under pressure in complex, emotionally charged situations. • Translated legal strategy and risk into clear guidance for clients navigating consequential personal and procedural decisions. • Managed cases end-to-end, balancing competing priorities, deadlines, and client expectations.
  • S
    Associate Attorney
    Spencer, Meyer, Koch & Cornick, PLC
    Aug 2015 - Jul 2016 (1 year)
    • Provided legal representation in criminal matters and served as a court-appointed guardian ad litem, advocating for children’s interests across civil and criminal proceedings. • Analyzed complex fact patterns and legal frameworks to inform recommendations under judicial scrutiny. • Collaborated with courts, families, and represented parties in high-accountability environments.
  • F
    Assistant Public Defender
    Fredericksburg Office of the Public Defender
    Sep 2014 - Aug 2015 (1 year)
    • Represented clients in misdemeanor and felony cases, managing sensitive matters with significant legal and personal consequences. • Developed persuasive arguments grounded in evidence, legal precedent, and strategic judgment. • Operated in fast-paced, resource-constrained environments requiring prioritization and decisiveness.
  • V
    Staff Attorney
    Virginia Legal Aid Society
    Sep 2013 - Sep 2014 (1 year 1 month)
    • Advised and represented low-income clients on housing, employment, healthcare, education, and public benefits matters. • Translated complex legal systems into actionable guidance for my clients. • Represented individuals in administrative hearings, court proceedings, and education settings.
  • P
    Law Clerk, Juvenile Services Program
    Public Defender Service for the District of Columbia
    May 2012 - Aug 2012 (4 months)
    • Provided on-site legal support for youth in a secure detention facility, coordinating with counsel, courts, schools, and social services. • Served as a liaison between detained youth and outside counsel and participated in community status review hearings. • Supported transition planning to help ensure appropriate resources and continuity of care upon release.
Education verified_user 0% verified
  • University of Virginia School of Law
    Juris Doctor
    University of Virginia School of Law
    Aug 2010 - May 2013 (2 years 10 months)
    Claire Corcoran Award Recipient (selected by panel of professors & peers as second-year student demonstrating an extraordinary commitment to public interest work) Pro Bono Certificate of Recognition (for more than 100 hours of pro bono service) Membership Director, Public Interest Law Association (PILA) Peer Advisor for First-Year Students, Peer Advising Program
  • University of Michigan
    Bachelor of Arts in Psychology
    University of Michigan
    Jan 2008 - Jan 2012 (4 years 1 month)
    High Distinction Honor Organizations & Awards: Phi Beta Kappa, Phi Kappa Phi, LSA Alumni Scholarship, James B. Angell Scholar (Straight "A" record for 2 or more consecutive terms), William J. Branstrom Freshman Prize (Top 5% of freshman class), University Honors. Activities: Prison Creative Arts Project (PCAP), Tutor and Workshop Facilitator for incarcerated youth.
Projects (professional or personal) verified_user 0% verified
  • F
    White Paper | Agentic AI for Frontline Workforces
    Fountain Inc.
    Feb 2025 - Feb 2026 (1 year 1 month)
    White paper translating complex AI concepts into practical frameworks for HR leaders.
  • F
    White Paper | Redefining Frontline Operations in the Age of AI
    Fountain Inc.
    Feb 2025 - Feb 2026 (1 year 1 month)
    Thought leadership on workforce systems and operational transformation.
  • F
    White Paper | The Employer's Guide to I-9 Audits in 2025
    Fountain Inc.
    Feb 2025 - Feb 2026 (1 year 1 month)
    Compliance-focused content simplifying regulatory complexity.
  • V
    Virginia Law Public Service Mentoring Program
    Jan 2012 - May 2013 (1 year 5 months)
    • Co-founded a school-wide mentoring program to promote public service career paths in law. • Built and scaled the inaugural cohort to more than 70 mentors and mentees through structured programming and outreach. • Led program strategy, mentor matching, and ongoing engagement.