Dana Lauren

Senior GTM & Growth Marketing | Organic & Field-Led Strategy

Fountain

Feb 2025 - Feb 2026 (1 year 1 month)

Led go-to-market campaign strategy supporting organic growth across high-volume hiring industries, aligning messaging with sales priorities and buyer intent. Partnered with Sales, Product Marketing, and Data to develop integrated GTM initiatives across AI, compliance, and frontline workforce strategy, supporting pipeline creation, sales enablement, and enterprise positioning. Owned pre- and post-event GTM strategy, aligning messaging, follow-up content, and enablement assets to convert field engagement into pipeline. Built strong cross-functional trust by partnering closely with sales, product, and leadership to turn strategy into shared wins. Founded and scaled the Internal Champions Program to empower employees as advocates, strengthen cr

Senior Sales Development Representative

Fountain

Apr 2024 - Feb 2025 (11 months)

Consistently exceeded quota (120–140%), opening 161 opportunities and contributing $2.72M in qualified pipeline. Executed GTM-aligned prospecting across target enterprise accounts in close partnership with Account Executives. Represented Fountain at industry conferences including SHRM, building relationships that generated 50+ qualified leads and strengthened enterprise presence. Planned and executed an HR networking event in Boston, owning strategy, logistics, and follow-up to support pipeline creation and sales momentum.

Enterprise Sales Development Representative

Contentsquare

Jul 2023 - Feb 2024 (8 months)

Early GTM team member supporting enterprise outbound and campaign-driven growth at a Series D SaaS company. Managed and forecasted pipeline across 400+ enterprise accounts across North America in partnership with sales leadership. Supported long-cycle enterprise opportunities through strategic prospecting, contributing $150K in closed-won revenue.

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Sales Development Representative

Learnexus

Jan 2022 - Jan 2023 (1 year 1 month)

Founding member of inaugural GTM team at early-stage EdTech startup. Generated $2.2M in combined new-logo and expansion pipeline in first year through strategic outbound and account targeting. Increased outbound response rates by 40%+ by collaborating with marketing to refine messaging and cadence strategy. Drove $500K+ in pipeline through conference-based networking and relationship-led enterprise outreach.

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Attorney

Tapper Law, PLLC

Jan 2013 - Jan 2014 (1 year 1 month)

Provided legal representation in high-stakes criminal and family law matters, exercising judgment under pressure and advising clients on complex decisions.

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Assistant Public Defender

Fredericksburg Office of the Public Defender

Jan 2012

Represented clients in misdemeanor and felony cases, managing sensitive matters with significant legal and personal consequences. Developed persuasive arguments under judicial scrutiny while balancing competing priorities in fast-paced, resource-constrained environments.

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