Damon Didier

Damon Didier

About

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Founder at Win at Ecommerce | Incredible E-commerce Sales through DTC CRM Marketing - Scaled Brands 10x in 2 Years | Your Partner in Digital Growth
Texas, United States

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work
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Résumé


Jobs verified_user 0% verified
  • Win at Ecommerce
    CEO
    Win at Ecommerce
    Dec 2020 - Current (5 years 7 months)
    Do you find it hard to find someone you can trust to run your company's marketing? When you talk with vendors do you struggle to find the right questions to ask? For over 10 years I've worked as the head of marketing at small companies + medium sized companies and I bring that expertise to you. Why hire a Marketing Coordinator that you will have to lead and manage when you can hire a professional that will bring new ideas to you while increasing leads and conversions?
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    Director of Marketing and E-Commerce
    TropicSport
    Oct 2019 - Jun 2020 (9 months)
    Lead direct to consumer digital strategy and execution of disruptor brand in the CPG industry. Instituted best practices in email marketing and marketing automation for earned audiences, increasing conversions and online sales. Managed digital agency partners in the implementation of paid Facebook, Google PPC, Amazon Advertising and SEO / organic content execution. Implemented phased rollout of website UX improvements and customer experience features increasing conversion through A/B optimization tests.
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    VP of Marketing and Ecommerce
    Image Microsystems
    May 2017 - Oct 2019 (2 years 6 months)
    Strategize new e-commerce and local marketing plans for two brands, implementing new marketing automation and workflows. Lobbied and gained consensus from C-Level executives for creation and deployment of hosted auction solution. Build sales presence on major branded websites such as Amazon and eBay. Spearhead new technology stack to provide real-time inventory and integrated drop-shipping across 13 e-commerce channels. Establish business as non-resident importer to Canada. KEY COMPETENCIES: CROSS-FUNCTIONAL LEADERSHIP, COMMUNICATION, PERSUASION, STAKEHOLDER BUY-IN, SALES PROCESS, PAY-PER-CLICK, LOGISTICS, SOFTWARE IMPLEMENTATION, E-COMMERCE, TRAINING & DEVELOPMENT, MARKETING, ADVERTISING, ANALYSIS Started e-commerce sales channel, grew s
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    VP of Marketing and E-Commerce
    Office Furniture Source
    Aug 2016 - Oct 2019 (3 years 3 months)
    At Office Furniture Source our customers choose us because we offer outstanding value by offering a mix of new and pre-owned furniture. Since we're non-aligned we are able to find the perfect products for our customers without being forced to recommend a particular line. Our 115,000 square foot facility is amazing, and if you're in the DFW area you should contact me for a visit. My responsibilities at Office Furniture Source include creating marketing strategy, branding, and interactive. I recently finished the project management of the upgrading of our marketing automation stack. Daily maintenance duties include the program management of content creation, social strategy and implementation and the management of our relationship with our a
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    Director of Marketing
    HASCO Medical, Inc.
    Aug 2011 - Dec 2016 (5 years 5 months)
    Developed and implemented marketing strategy for 21 dealerships across the U.S. Grew marketing department from zero team members into a business development center, content generation hub, promotions and events-focused business unit in 4 years. Drove promotional strategy and multi-channel advertising campaigns for retail and commercial sales with direct responsibility for 35% of company sales. Implemented Salesforce Pardot drip campaigns for onboarding, engagement, and content distribution. Managed online marketing programs and led redesign of company websites to increase conversions through improved user experience. KEY COMPETENCIES: MARKETING AUTOMATION, CUSTOMER SERVICE, NET PROMOTER SCORE (NPS), LEAD GENERATION, FUNNEL OPTIMIZATION, RE
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    President / Owner
    MediaVision
    Jul 2007 - Dec 2011 (4 years 6 months)
    Partnered in creation of patented, innovative network for in-restaurant display advertising to target captive audience with relevant messages at appropriate times. Built business model and marketing plan, targeting agencies, industry professionals, and clients and pitched to investors. Delivered interactive services such as web design and low-cost video production to small businesses. Acquired new accounts, developed content, and designed websites. KEY COMPETENCIES: PROBLEM SOLVING, INDUSTRIAL DESIGN, PROTOTYPING, PATENTING, PROJECT MANAGEMENT Protected product exclusivity by obtaining patent for video display housing for out-of-home advertising network • Collaborated with metal shop to design attractive and durable housing • Engaged pate
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    Retail Sales Manager
    CompUSA
    Nov 2001 - May 2004 (2 years 7 months)
    Managed and coached retail team in sales and product knowledge. Hired and directed teams in 3 markets and built accountability, resulting in “Green Giant Award" for longest streak of same store sales increases over 13 consecutive months.
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    General Sales Manager
    CompUSA
    Sep 1997 - Jan 2008 (10 years 5 months)
    Improved low-performing store in Raleigh, NC. Oversaw store sales and operations including payroll, sales, inventory, customer service, and P&L. Generated 20% increase in sales within first 90 days. Managed retail, commercial, and technical service sales in Tampa, FL, attaining annual stretch goal of $13M in 2007. Increased comparative retail store sales KPI an average of 11%, leading the division of 122 stores in FY 2003 and 2004 by employing structured sales program
Education verified_user 0% verified
  • University of South Florida
    Bachelor of Science
    University of South Florida
    BS, Management Information Systems, General
  • K
    Klaviyo Partner Certification
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    Klaviyo Product Certified
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    Klaviyo Product Certified
  • K
    Klaviyo Partner Certification
Publications verified_user 0% verified
  • M
    Microsoft gets Vista launch off the ground
  • H
    HASCO Launches Updated Mobility Freedom Website
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    Microsoft Launches New Vista System
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    Modern Lead Generation for Publicly Traded HASCO Medical
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    Positive Mark: Mobility Freedom