Daljit Liyal

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Contract Graphic Designer

Babies”R”Us

Jan 2024 - Mar 2024 (3 months)

• Led a comprehensive print and digital icon library rebranding to support the high-profile brand relaunch in the U.S. in partnership with Kohl’s. • Collaborated with the Babies”R”Us marketing team to modernize branding guidelines and revamp existing assets, ensuring consistency across all marketing channels and business development pursuits. • Produced small and large-format graphics and signage elements under tight deadlines for physical and digital retail presence, which exponentially boosted engagement for both brands from new and experienced parents.

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Freelance Junior Graphic Designer

Olixir New York

Jul 2022 - Aug 2022 (2 months)

• Cooperated with Graphic Designers and Art Directors to translate complex medical content into visually engaging data visualizations and editorial layouts through image manipulation and applying typography compositions. • Developed presentations for client meetings and proposed ideas to ensure brand compliance and express positive impact for legibility and delivery.

Contract Graphic Designer

Reddit, Inc.

Apr 2022 - Jan 2026 (3 years 10 months)

• Spearheaded the launch of the Collectible Avatar Program, building a community of over 30,000 members. • Generated over $150,000 in direct sales by creating high-stakes digital assets for the Reddit Avatar Store. • Collaborated with Creative Directors and Program Leads to create presentation decks, ensuring deliverables meet Reddit’s standards, supporting business development, and community growth within a start-up-style environment.

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Graphic Design Intern

Yur

Dec 2021 - Mar 2022 (4 months)

• Curated influencer care packages that included apparel and other swag, heightening the brand’s visibility to various fitness and gaming communities. • Led the development of branded social media templates to maintain a consistent visual identity for stronger community building and future marketing initiatives.

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