Daianny Falcão

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User Acquisition Analyst

ByAliens - AppsGaming

Jan 2024 - Current (2 years 4 months)

As a User Acquisition Analyst, I successfully scaled paid media campaigns on mobile apps, achieving a remarkable 130% increase in ROAS. I drove the ASO strategy using tools like Apptweak and SensorTower to enhance the synergy between paid and organic efforts. Collaborating cross-functionally with creative, product, and analytics teams, I optimized ad creatives and conversion funnels to maximize user engagement. I utilized conversion tracking to analyze user journeys, refining campaigns based on channel performance and ROI. Additionally, my extensive experience with influencer marketing and user-generated content (UGC) allowed me to explore innovative strategies for user acquisition, further enhancing our digital marketing efforts and broade
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Paid Media Analyst

Traktor - Performance Media Agency

Jan 2022 - Jan 2024 (2 years 1 month)

Led B2B/B2C growth strategies across Google, Meta, LinkedIn generating 500+ monthly leads with 30% SQL conversion. Optimized sales pipelines through budget allocation, automated bidding strategies, and systematic A/B testing. Built performance dashboards delivering actionable insights aligned with KPIs, OKRs, and pipeline goals. Provided strategic advisory and ABM support through competitive analysis for Startups, Ecommerces, and SaaS clients.
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Marketing Director

Apr 2021 - May 2022 (1 year 2 months)

Create action plans for brand recognition Leadership and group management Organize meetings to define OKRs and KPIs Teamwork Paid media channel management
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Marketing Director

Jan 2020 - Dec 2021 (2 years)

Education 0% verified

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