Dafne Mc Intosh

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Project Manager

Leo Burnett Hybrid

May 2025 - Apr 2025

Development of strategies to optimize and obtain ROI for the clients, with an increase of 10% in sales during the release of campaigns with Aderogyl in winter season, 8% with Histiacil in winter season, 15% with Histiagrin during the release of this new product in the market, and 10% with Sinuberase with TV, OOH, and digital campaigns. Worked with 15+ clients doing account management, creative strategies, presentations for the health consumer brands industry to follow up advertising actions during each project Management and control with FEES, purchase invoices and costs of productions Development of a 360º marketing plan with new product campaigns in Mexico and re-branding global campaigns to tropicalize the communication in local industry

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Account Director

Only If Hybrid

Apr 2025 - Current (1 year 4 months)

Development of strategies to optimize and obtain ROI for the clients, with an increase of 12% in sales with Chip's (Barcel) in 2024 - having more sales at Barcel with our biggest competitors like Takis and Sabritas. Work with 10+ clients doing account management, creative strategies, presentations for the consumer brands industry to follow up advertising actions Management and control with released projects, FEES, purchase invoices and productions Development of a 360º marketing plan with new product campaigns and re-branding Supervision and direction of shootings with local campaigns Supervision with all the social media assets in each brand Supervision with all media assets with the media agency to increase the volume in each campaign Bra

Marketing and Digital Communication

Allianz

May 2022 - Jan 2023 (9 months)

Management and control of projects, budget area, purchase invoices and corporate events Direction and supervision with campaigns on social media, having a 15% increasement in social media SEO / SEM supervision co-working with the lead area for new prospects on the market insurance, to maintain the visibility in the firsts searchings at Google and social media, with a result of 8% more prospects to call with car and home insurances. Supervision with all the local and global conventions for the agents at Allianz, having a blast results in each event with the internal and external clients in Mexico, Sydney and Turkey. Supervision in local production to release a 360º campaign (TV, OOH, DOOH, Social Media and e-commerce)

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Digital and Traditional Marketing Manager

Mas Servicios

Aug 2021 - May 2022 (10 months)

Development of strategies to optimize and obtain a ROI for the clients Direction and supervision of activations in Mexico to increase the sales in the insurance market, having a 20% increase in sales at local expositions to introduce the products at the company to make more visible the brand in the insurance market. Direction and supervision with campaigns on social media and BTL Development of a 360º marketing plan for 2022, having the opportunity to expand the services over Colombia and Spain Retail Marketing Strategies to increase sales through E-Commerce & Marketplace, generated over 15,000 new prospects taking over the insurance products Led a 2-person team and managed over $50,000 in monthly budgets

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Account Director

McCann Worldgroup México

Jun 2019 - Aug 2021 (2 years 3 months)

Worked with 20+ clients doing account management, creative strategies, presentations for the beauty brands industry to follow up advertising actions during each project Management and control of projects, FEE, purchase invoices Competition analysis in the beauty market Direction and supervision of activations Development of a 360º marketing plan with local and global teams to increase sales in Mexico and LATAM Management and control with released projects, FEEs, purchase invoices and productions Supervision and direction in shootings with local campaigns Direction and supervision in shootings for global campaigns during COVID Retail Marketing Strategies to increase sales through E-Commerce, having an award winning in Mercado Ads with the ca

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Account Director

Area6 Mexico

Feb 2016 - Jun 2019 (3 years 5 months)

Management of multimedia accounts Worked with 10+ clients doing account management, creative strategies, presentations for the beauty brands industry to follow up advertising actions during each project Development of strategies to optimize and obtain a ROI for the clients, with an increase of 12% in sales during the release of campaigns with Puma, 5% with the new packaging with Primavera, 8% with Banca Mifel with TV and OOH campaigns. Management and control with budgets, FEE, purchase invoices Competition analysis in baking industry, consumer brands and sports brands Direction and supervision with events with Puma and development of the new image with local football teams in Mexico (Chivas, Monterrey, Pachuca and Querétaro) Development of

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