Adam Figueroa

Adam Figueroa

About

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VP, Marketing Operations
Denver, Colorado, United States

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Smartsheet
    VP, Marketing Operations
    Smartsheet
    May 2026 - Current (5 months)
  • Smartsheet
    Sr. Director, Marketing Strategy & Operations
    Smartsheet
    May 2023 - Current (3 years 5 months)
    Leader of the Marketing Platform Operations, Marketing Campaign Operations, Integrated Marketing, GTM Content, and Project Management teams.
  • Brandfolder
    Head of Demand Generation
    Brandfolder
    Nov 2020 - Current (5 years 11 months)
    Acquired by Smartsheet in September 2020.
  • Brandfolder
    Head of Marketing
    Brandfolder
    Mar 2021 - May 2023 (2 years 3 months)
  • Brandfolder
    Senior Manager, Demand Generation
    Brandfolder
    Apr 2019 - Oct 2020 (1 year 7 months)
  • Vertafore
    Demand Generation Manager
    Vertafore
    Mar 2017 - Apr 2019 (2 years 2 months)
    - Managed a team responsible for the design and execution of three year-long, integrated campaigns, aligned to buyer personas and focused on driving pipeline and revenue goals with a return on marketing investment

    - Collaborated across marketing organization to create, promote, measure, and optimize needs-based content and programs via demand generation channels including email, events, webinars, digital, direct, paid, and more

    -Accountable for streamlining and reporting on the lead flow between marketing, sales, and business development teams by providing program details, ensuring leads are being actioned and tracked, and attributed to marketing efforts

    Special Projects
    - Created and launched one of th
  • P Energy Solutions
    Digital Marketing Strategist
    P Energy Solutions
    Jun 2013 - Mar 2017 (3 years 10 months)
    - Responsible for all visual aspects of brand including corporate website, marketing collateral, videography, elements of UI/UX, social media, and events for over 20 global software solutions.

    - Created and managed digital components of all campaigns and communications including email marketing, landing pages, graphic design and more.

    - Partnered with marketing operations to create, measure, analyze, and optimize content performance across digital channels and provide insights to product management, sales, and other teams across the company

    Special Projects:
    - Project managed corporate rebrand, including updating software UI, marketing collateral, and releasing a newly designed website. Website generate
Education verified_user 0% verified
  • University of Colorado Boulder
    Bachelor of Arts (B.A, Communication, General
    University of Colorado Boulder
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