Jonas Erthal

Founding Engineer

Empwrai

Mar 2024 - Current (2 years 6 months)

Building the platform and engine of Empwr.ai, a system of intelligence for program execution in the enterprise

Founder/Developer

Cognisell

Apr 2023 - Jul 2024 (1 year 4 months)

- Creator of Cognisell, a Sales Simulation Training tool for both educators and sales professionals - Sold and distributed the Cognisell platform to large organizations such as the University of Washington - Developed the core experience of live conversations with agents to train salespeople on technical products - Programmed scoring and feedback features that provided real time feedback and data on sales performance - Architected and engineered a services-based design with functionalities for backend and client-side systems - Led sales, customer support/feedback, and all necessary roles to run a successful SaaS software product

Software Engineer

Microsoft

Sep 2020 - Mar 2024 (3 years 7 months)

- Development lead on the co-pilot for business process monitoring platform, with +8 major Microsoft organizations as customers - Engineered back-end applications for Microsoft Digital within Azure, reducing process latency by 40% - Rewrote a popular legacy enterprise tool, improving performance by at least 200% for many critical features - Developed middleware services and consumer APIs to communicate with telemetry calculation engines

Software Engineer

JPMorgan Chase Co

May 2019 - Sep 2020 (1 year 5 months)

- Engineered the risk-management platform for Energy trading, processing +$1 Million daily - Led the machine learning initiative of the trading desk, utilizing commodities market data Developed services for live risk positions of multi-million dollar portfolios and their P&L Statements

W

Software Engineer

Wyntalent

Apr 2018 - May 2019 (1 year 2 months)

- Consultant providing services in embedded software, data-oriented, and backend web services projects. - Specialist in lower-level work domains, using C++ for performance-driven work and deep learning libraries such as Pytorch in Python.

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Machine Learning Specialist

eQuilityinc

Apr 2018 - Aug 2018 (5 months)

- Constructed the machine learning initiative within the company, organizing infrastructure and goals within 2 months - Cleaned and synthesized over 10 separate databases/sources to build a meaningful information pool for machine learning - Implemented ensembles/stacked regression models to predict heart rate variation data - Designed Convolutional Neural Networks (CNNs) to model user behavior for the consumer-facing health product being built - Managed machine learning pipeline and provided guidance on its software architecture

Digital Manager

Nobox

Sep 2017 - May 2018 (9 months)

- Coordinated all digital marketing products for clients such as Netflix and Pepsi - Built backend for campaign landing pages that took in over 10,000 visitors on a weekly basis - Designed and executed Facebook Chatbots, engaging with thousands of users during campaign lifetimes. - Managed all company cloud servers on stacks such as LAMP, LEMP, on DigitalOcean

Marketing Director

JOUST Services

Apr 2016 - Apr 2017 (1 year 1 month)

- Co-designed a web application matching consumers with local mechanics - Set up the match making process on the company website, which garnered dozens of daily users all across the United States - Managed marketing efforts through public events, blog posts on car maintenance, as well as online advertisement

President

American Marketing Association at Florida International University AMA at FIU

Dec 2015 - May 2016 (6 months)

Executive Vice President

American Marketing Association at Florida International University AMA at FIU

Dec 2014 - Dec 2015 (1 year 1 month)

o Manage and oversee Student Organization of 300+ active members o Inspire and recruit students to the AMA at the beginning of the semester through public presentations o Coordinate and manage an executive board consisting of 13 talented, ambitious individuals o Manage and led University Chapter to rank as a Gold Chapter, ranked as the #2 chapter in the nation o Present at the AMA national conference in New Orleans to 1400 participants on how to become a top chapter o Constructing Marketing Strategies for competitions and real life clients on a monthly basis o Manage in-house marketing agency, Roaring Concepts, which has 10 clients per semester, raising over $10,000 o Present and host meetings in front of 100+ people on a weekly basis o As

Director of Professional Development

American Marketing Association at Florida International University AMA at FIU

Jul 2014 - Dec 2014 (6 months)

o Was responsible for organizing professional events for AMA Chapter Members on a weekly basis o Constantly worked with Corporate Communications/ Recruiters and other Professionals o Organized large university wide events where the CMO of Bloomin Brands came to present to students and faculty, with 500 attendees o Presented in front of 100+ people on a weekly basis

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