Adam Harrell

Adam Harrell

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B2B Content Marketing Expert/Copywriter/Playwright
Portland, Oregon, United States
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Cascade Energy
    Generative Content Developer
    Cascade Energy
    Mar 2026 - Current (8 months)
    Leverages generative AI platforms to create workflows and agents for efficient and reliable content production. Serves as the human layer between AI tools and marketing operations.
  • UPS
    Peak Season Driver
    UPS
    Oct 2025 - Jan 2026 (4 months)
    - Deliver time-sensitive packages across assigned routes while maintaining UPS service standards and safety protocols during the company's highest-volume season. - Safely operate commercial delivery vehicles and navigate optimal routes to ensure on-time package delivery in varying weather and traffic conditions. Manage daily delivery loads of 150-200+ packages while maintaining accuracy and customer service excellence. - Utilize handheld technology and routing software to track deliveries, capture signatures, and provide real-time package status updates.
  • P
    Writer/Director/Co-producer
    PDX Fertile Ground Festival
    Dec 2024 - Apr 2025 (5 months)
    - Led several workshops and continuously revised the script leading up to performance. - Managed a cast of nine actors and coordinated rehearsals/performances across technical and administrative departments. - Designed, promoted, and actively engaged audiences with custom marketing collateral. - Volunteered as House Manager for the rest of the festival to support peer performances.
  • Bridge Partners
    Sr. Consultant I (Content Writing)
    Bridge Partners
    Apr 2023 - Feb 2025 (1 year 11 months)
    - Worked with marketing leaders to develop campaign messaging frameworks and product launch collateral for SaaS/IaaS products that aligned with client brand voice and business goals. - Crafted paid social, ads, and email marketing campaign copy for major product launches at annual Amazon re:Invent conference. - Integrated ChatGPT Enterprise into writing workflow for optimization and efficient production. - Balanced multiple projects and workloads across complex networks of stakeholders while ensuring copy compliance in all aspects. - Clients: Amazon Web Services, Microsoft, VMWare, Meta, SAP, IBM, Adobe
  • C
    Content Author Consultant
    CMD Agency
    Nov 2022 - Feb 2023 (4 months)
    - Worked with marketing leaders on SEO audits and optimization for local B2C and B2B clients. - Hand-inspected 300+ product pages for accurate metadata, keyword usage, and other on-page SEO optimizations. - Outperformed project goals for completion time and hours used. - Leveraged SEO tools like Google Analytics and SEMrush to audit pages
  • PAR Technology
    Content Lead
    PAR Technology
    Sep 2021 - Aug 2022 (1 year)
    - Led content strategy and cross-channel copy development across web, email, and paid media, ensuring consistency of tone and brand storytelling. - Directed creative briefs and contributed to campaign messaging frameworks that drove measurable improvements (5-8% social engagement, 2-3 min average time-on-page). - Partnered with designers and SMEs to refine messaging and visual alignment, reinforcing brand voice guidelines across all deliverables. - Directed design team on content and navigation updates, driving a 23% increase in website engagement.
  • HALO - Recognition & Incentives
    Marketing and Communications Content Specialist
    HALO - Recognition & Incentives
    Sep 2013 - Jul 2021 (7 years 11 months)
    - Created multi-touch content for B2B campaigns, targeting HR and enterprise buyers. Contributed to full-funnel marketing efforts in support of lead gen and customer retention. - Wrote, edited, or published 2 blogs per week and 3 ebooks or white papers per month, supporting a 25% increase in inbound leads. - Optimized landing page and ad copy through A/B testing and performance analysis, contributing to 10-15% conversion rate boost. - Featured Content: Ere Media, SmartBrief, Forbes Communication Council
  • R
    RFP Specialist
    Aug 2011 - Sep 2013 (2 years 2 months)
    - Coordinated extensive and robust RFx responses for Fortune 500 clients, government contracts, and healthcare/hospital networks, helping secure shortlists in competitive bids and contributing to win rates averaging 20-30%. - Wrote persuasive RFP and proposal copy that secured shortlist placements in highly competitive bids, leveraging plain language and brand voice development. - Generated $15 million+ in annual contract sales with strong RFx responses.
Education verified_user 0% verified
  • University of Idaho
    MFA, Playwriting
    University of Idaho
    Jan 2008 - Jan 2011 (3 years 1 month)
  • Boise State University
    bachelor, Bachelor of Arts (BA), Dramatic Writing
    Boise State University
    Jan 2002 - Jan 2005 (3 years 1 month)
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