Sarah Florence Allenspach

Sarah Florence Allenspach

About

Detail

Content Marketing Lead @ FlexLink | 💬 Content Management | Digital Marketing | Social Media | SEO
Frankfurt am Main, Hessen, Germany
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Full-time jobs

Timeline

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Job

Résumé

Jobs verified_user 0% verified
  • C
    Content Marketing
    Feb 2021 - Current (5 years 9 months)
    Joined the Coesia Group through FlexLink in 2021 and moved into a group-level content marketing role at Coesia in 2024. â—¾ Develop and manage content strategies for B2B and industrial topics across digital channels â—¾ Translate complex technical and product-related topics into clear, high-impact content â—¾ Create and coordinate content to be used across websites, social media, and editorial formats â—¾ Define content topics, messaging, and structure in collaboration with internal stakeholders
  • M
    Marketing Manager
    Jan 2020 - Jan 2021 (1 year 1 month)
    SPIRIANT was a specialist B2B brand within the Lufthansa Group, providing in-flight service equipment for the global travel industry. â—¾ Led B2B marketing activities, including development and execution of marketing strategy â—¾ Managed marketing projects end-to-end, including planning, coordination, and budget responsibility â—¾ Owned content management across website, social media, whitepapers, and blog content â—¾ Managed internal and external communications, including newsletters and media relations â—¾ Worked closely with internal stakeholders in an international corporate environment
  • M
    Marketing Manager
    Jan 2018 - Dec 2019 (2 years)
    MMA Offshore is a marine services provider supporting the offshore oil & gas industry across Asia Pacific and the Middle East. â—¾ Owned the MMA Offshore brand and led marketing activities for the Singapore office and regional market â—¾ Developed and executed marketing strategies across website, content marketing, social media, and PR â—¾ Managed corporate communications and relationship marketing initiatives for clients and stakeholders â—¾ Oversaw website content, messaging, and digital presence to support brand visibility and business growth â—¾ Worked closely with internal teams and regional stakeholders in an international environment
  • D
    Digital Marketing Executive / Digital Marketing Manager
    Jan 2017 - Dec 2017 (1 year)
    â—¾ First full-time role, based in Singapore, working in an international marketing team â—¾ Supported marketing activities for several global B2B & B2C companies â—¾ Contributed to content creation, market research, and digital marketing initiatives â—¾ Gained hands-on experience in a fast-paced, cross-cultural environment
  • Nestle
    Product Marketing Intern, Consumer Skin Health
    Nestle
    Feb 2016 - Aug 2016 (7 months)
    â—¾Market and consumer analysis for baby and family care products â—¾Support for branding, pricing, and product launch activities â—¾Cross-functional collaboration with marketing, R&D, and distribution teams
  • B
    Digital & Social Media Marketing Intern
    Bubba's House
    Aug 2015 - Oct 2015 (3 months)
    â—¾Prepared and implemented media communication plans and presentations to generate new guests â—¾Monitored and posted content on various social media platforms (blogs, forums, social networks) to ensure appropriate media presence
  • V
    Volunteer
    Apr 2015 - Jun 2015 (3 months)
    â—¾Volunteered as a kindergarten and primary school teacher, supporting learning in a local community project in Nicaragua
  • Kao Corporation
    European Brand Management Intern
    Kao Corporation
    Feb 2014 - Jul 2014 (6 months)
    â—¾ Supported brand management activities for hair care / premium beauty brands across the DACH region â—¾ Market & competitive analysis, POS materials, and campaign support â—¾ Collaboration with external agencies
  • S
    Sales and Marketing Intern
    Jul 2009 - Jun 2010 (1 year)
    â—¾ Supported national B2C sales promotions for consumer brands in food, beverage, and cosmetics â—¾ Assisted with recruitment and coordination of promotional staff for in-store and event-based campaigns
Education verified_user 0% verified
  • Darmstadt University of Applied Sciences
    Darmstadt University of Applied Sciences — Bachelor of Science (B.Sc.) Business Administration
    Darmstadt University of Applied Sciences
  • IU International University of Applied Sciences
    IU International University of Applied Sciences — Master of Arts - MA Marketing/Marketing Management General
    IU International University of Applied Sciences
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