Roy Graff

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Psychosynthesis Counsellor

Roy Graff

Jul 2023 - Current (3 years 4 months)

Psychotherapeutic counselling following the Psychosynthesis modality. Seeing clients from therapy rooms in Dalston/Haggerston (East London) and online.

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Relationship Coach for modern relationships

Open Relating

Jan 2021 - Current (5 years 10 months)

Relationship coach, for modern, alternative and expansive relationships. Seeing clients in-person or online.

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Marketing Strategist

May 2022 - Jan 2023 (9 months)

Marketing Strategist

U.P.PRO

Sep 2021 - May 2022 (9 months)

Marketing and business development strategy and execution

freelance

Jan 2021 - Mar 2023 (2 years 3 months)

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Managing Director (EMEA) & CMO

Feb 2017 - Jul 2023 (6 years 6 months)

Dragon Trail Interactive is the leading digital marketing agency helping Western destinations attract Chinese visitors. We work with national and regional tourist boards, air lines, hotel chains tour operators and other travel and hospitality organisations. Our solutions and campaigns target both Chinese travel trade and Chinese consumers, online, anywhere in the world. Roy is based in our London office, providing support and strategic direction to our clients based in Europe, Middle East and Africa. Show less

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Managing Director - UK

Jan 2016 - Nov 2016 (11 months)

Digital Jungle is a cross cultural digital marketing firm specialising in working with International organisations marketing to a Chinese speaking audience.

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Global Marketing Consultant

Travolutionary

Jul 2015 - Dec 2015 (6 months)

Travolutionary empowers some of the world's leading travel brands to stay competitive in the cut-throat online consolidation travel space. Our proprietary technology enables access all major OTA, direct and negotiated rates as well as over 40 beds banks, totalling in more than 500,000 unique hotels available online for instant reservation. We have taken out all the hassle of aggregating and geo-tagging properties so you can focus on what you do best - selling.

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Author

China, the Future of Travel

Apr 2015 - Jun 2022 (7 years 3 months)

China – the Future of Travel will give you the understanding and insights you need in order to operate successfully in this challenging, complicated but potentially hugely profitable marketplace. You will learn who is travelling abroad from China, what are the best ways of reaching them, how the travel industry is organised in China and how best to show your hospitality to Chinese visitors abroad. This 2015 edition contains many interviews and case studies from experts and industry insiders throughout the Chinese outbound tourism sector, providing practical illustrations and professional insights into current market trends and future developments.

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Founding Director

Jun 2013 - Dec 2015 (2 years 7 months)

China Edge is a collaboration of sector experts with a wealth of experience in China that brings you the knowledge of how to target, engage and retain wealthy customers from China. The inaugural event, sponsored by ELLE Magazine, was held on 3 July at the May Fair Hotel, London. China Edge shows you industry best practices from across the globe, provides strategic and tactical recommendations and shares recent research into the behaviour, aspirations and preferences of high net worth (HNW) Chinese consumers. Show less

Project Director, Eco and Heritage Tourism 生态旅游项目总监

JUCCCE (Joint US China Collaboration on Clean Energy)

Feb 2013 - Mar 2016 (3 years 2 months)

JUCCCE, a non-profit organization, accelerates the greening of China. Our work is vital to a healthier world because China's massive urbanization, industry's thirst for energy, population growth, and boom of the consumer class threaten to deplete the world's natural resources. JUCCCE's Eco-heritage project aims to increase China's Eco-heritage capability by leveraging our mayoral training program as a channel to bring best practices and inspiration to local urban planners across China. As Project Director, Roy looks at bringing best-practice methods and innovations to China's booming tourism industry. Show less

Freelance Analyst

PhoCusWright

Apr 2012 - Apr 2013 (1 year 1 month)

Research, analysis and advice on China/Asia related studies and reports. Prepared the PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition

Special Advisor - Travel Leaders Technology

Travel Leaders Network

Sep 2010 - Aug 2011 (1 year)

Strategic planning and business development. Travel Leaders is one of the largest travel companies in the USA with a network of wholly owned, franchise agencies and home based agents nation wide. Provided vision, planning an implementation of a new business division developing a travel agent e-commerce platform and consumer booking website.

Director - New Business Development

Expedia Group

Sep 2009 - Jun 2010 (10 months)

EAN provide private label travel booking solutions to internet sites (eg. Airlines, Portals, Search partners and other affiliates). In March 2010 Roy launched AgentRez, a user friendly booking tool for travel agents providing access to all of Expedia's unrivalled hotel inventory at special industry commission rates. Achievements:
• Creating a new business line distributing Expedia products to the global travel agent segment
• Delivering a new travel agent e-commerce platform from plan to launch within a tight deadline and on limited budget
• Collaborating with multiple, diverse internal and external stakeholders as project leader
• Creating a launch sales and marketing plan for the platform globally
• Opening new bu

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Associate

Dec 2008 - Dec 2018 (10 years 1 month)

TEAM Tourism Consulting is an international consultancy specialising in strategic and operational planning in all aspects of destination management and marketing. Our clients include leading destination management companies, tourist boards, tourism infrastructure developers, central and local government agencies. Key areas of expertise include: Strategy & Business Planning; Organisational Development; e-Business; Destination Marketing; Research & Intelligence; Visitor Services; Business Tourism, Cultural & Heritage Tourism. Since its set up in 1997 TEAM has undertaken nearly 300 projects in more than 20 countries. Roy was part of an international expert team working with a large city destination in China on a new large scale heritage touris

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Director

Jan 2008 - May 2014 (6 years 5 months)

Director of the company and Senior advisor to the board on China hospitality, tourism and events assignments. China Business Services provides comprehensive advisory and project management services for a wide range of client requirements. http://www.chinabusinessservices.com

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European Director

China Venture Capital and Private Equity London Forum

Apr 2007 - Sep 2009 (2 years 6 months)

European organiser of China Venture Capital and Private Equity Forum, the premier event for Venture Capital and Private Equity in China. The forum is held in China, Japan, USA and UK

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Founder

Jun 2005 - Jun 2017 (12 years 1 month)

ChinaContact was established in 2005, offering expert China advice and market entry services for the tourism, hospitality, retail and digital sectors. We help with access to Mainland China, Taiwan, Hong Kong, Singapore, as well as Chinese consumers based in Europe and North America. Clients we helped include: Eurostar, Skyscanner, Lastminute.com, VisitBritain, PromPeru, Ghana Tourism Board, Tourism Ireland, Peninsula Hotels and Resorts, Bulgari Hotels, CitizenM Hotels, G Adventures, ELLE Magazine, Viator, OKtogo, Sportsworld, Dan Hotels Group and many others. Show less

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Director

Local Eyes China

Jun 2005 - Dec 2006 (1 year 7 months)

Director of Lingo24 (Lingo24.com) Chinese translation specialist Local Eyes China. - Drove new business for Chinese translation and interpretation. - Worked with China-based project managers and translators. - Mediated personnel and intercultural issues

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Country manager - China

Octopustravel.com

Sep 2004 - Jan 2005 (5 months)

B2C online travel site providing travel products worldwide with offices on every continent.
• Set up a new on-line travel business model in China.
• Developed a local payment solution for a reservation system to suit the domestic market.
• Negotiated favourable rates for bulk translation projects to win board approval.
• Consulted with lawyers on the legal framework for operating in China and presented the case clearly to the board of directors.
• Established a dedicated team to execute a soft launch within 4 months. Show less

E-Commerce Director China

GTA

Feb 2002 - Sep 2004 (2 years 8 months)

International tourism service provider for the travel industry with 31 offices worldwide and over GBP 1billion turnover annually.
• Conceived and directed the first joint industry forum between a western travel company and a Chinese government tourism administration, which provided the company with priceless PR and credibility in the market.
• Eliminated duplication of problem reporting to the help-desk through centralising the IT support for all 11 Asia offices, giving head office more time to fix problems and a clear picture of system implementation in my area.
• Coordinated the roll out of a new reservation system in Asia which was distributed successfully through local offices to company's clients.
• Facilitated a tr

Senior Manager - Independent Travel

GTA

Feb 2002 - May 2004 (2 years 4 months)

Responsible for business development of the company in China with oversight of strategy, sales, operations, marketing and government/media relations across 3 offices.

FIT Sales Manager

GTA

Apr 1999 - Jan 2002 (2 years 10 months)

• Sole responsibility for sales and distribution in following markets: India, UK, Ireland, Cyprus, Greece, Austria, Turkey, Israel
• Mediated financial disputes between a major client and my company's accounts department for mutual satisfaction and final settlement.

Operations executive, Far East groups

GTA

Sep 1997 - Mar 1999 (1 year 7 months)

• Coordinated Far East group itineraries to Europe, Middle East, North Africa and Russia.

About

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Roy Graff

About

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Behavioral traits