Michael Roughsedge

After nearly seven years at Avanade — most recently as Global Chief Sales Officer — I joined Quisitive as CEO in May 2026. The foundation of my career was a decade at Microsoft, in commercial leadership roles including in Microsoft Consulting Services. After Microsoft I led businesses at HPE and Adobe before joining Avanade in 2019. What drew me to Quisitive was the combination of real Microsoft credentials, a team that's built something genuinely differentiated, and a market moment I didn't want to watch from the sidelines. My thesis: the Microsoft services industry is being rewritten by AI. The partners who lead the next decade won't be the ones who bolt AI onto existing playbooks — they'll be the ones who rebuild around it. Quisitive has the credentials, the team, and the ecosystem position to be one of those partners. A few things I believe about how to lead through this kind of moment: People first, even — especially — in an AI-driven world. The technology is doing more, faster; the human judgment about what to do, when, and for whom matters more, not less. Neurodiversity is a strategic advantage. The best teams I've built have included people who think differently from each other and from me, in roles where that difference compounds. Directness builds trust faster than polish. People perform best when they know where they stand, know what good looks like, and trust the people around them enough to push hard. I've spent a career preparing for the kind of moment Quisitive is in. I'm grateful for the chance to do the work, and to do it with this team.