Larry White

Marketing Manager, Classroom & eFairs

Follett Content Solutions

Sep 2025 - Current (1 year 2 months)

- Expanded role to lead marketing for two key business pillars: Classroom + eFairs.

- Drive integrated campaigns, content strategy, and demand generation to grow educator and district engagement.

- Align marketing with sales and product teams to deliver measurable revenue impact.

Manager, Marketing Strategy

Follett Content Solutions

Feb 2025 - Current (1 year 9 months)

Segment Marketing Manager, Public Sector

Genetec

Mar 2022 - Sep 2024 (2 years 7 months)

• Led regional multi-channel marketing campaigns resulting in $10 million in opportunities in 2024.
• Collaborated with sales and marketing teams to drive awareness and demand for Genetec solutions.
• Translated vertical market trends into regional stories to resonate with customers.
• Created and executed demand generation strategies to increase qualified leads year over year by at least 10%.

Email Marketing Manager

ANDO

Jun 2021 - Mar 2022 (10 months)

• Led end-to-end email marketing workflows at Ando, analyzing campaigns and customer lists.
• Increased customer acquisition by 100 customers through successful email campaigns.
• Implemented strategies to optimize conversions and drive engagement with email content.

Communications and Marketing Associate Manager

International baccalaureate

Mar 2020 - Jun 2021 (1 year 4 months)

• Increased enrollments for IB programmes by 10% through strategic communication and marketing efforts.
• Developed and executed global and regional communication plans and marketing campaigns.
• Collaborated with internal teams to drive engagement at professional development and IB events.
• Maintained accurate segmentation of global and regional audiences.

Senior Marketing Specialist - Government, Health and Human Services (HHS)

LexisNexis Risk Solutions

Jun 2018 - Mar 2020 (1 year 10 months)

Marketing Specialist - Government, Health and Human Services (HHS)

LexisNexis Risk Solutions

Jun 2016 - Jun 2018 (2 years 1 month)

• Assist in the development and implementation of marketing programs, including promotions, communications, distributions and production of literature and sales tools.
• Develop written communications for internal and external promotions, such as newsletters, articles, emails, and marketing/sales collateral.
• Develop project plans and coordinate all deliverables for tradeshows, conventions, seminars, webinars, training and/or customer related events.
• Provide event performance report and offer optimizations based on learnings.
• Perform ongoing audit of marketing materials, including web content, sales tools, and brochures.

Marketing Coordinator

Offit Kurman PA

Jun 2015 - Jun 2016 (1 year 1 month)

• Support attorneys and practice group manager with marketing initiatives.
• Plan and execute results - oriented marketing campaigns within budget of ROI such as seminars, webinars, networking events and speaking engagements.
• Create copy and maintain collateral including brochures, newsletters, press releases, attorney bios, website content and company website.
• Use all marketing infrastructure, systems, and budget information to provide efficient support to Practice Group Manager and attorney groups.
• Create, establish and maintain relationships with vendors regarding sponsorships and partnerships.
• Support Practice Group Manager and attorney groups in the identification of firm brand investment opportunities

Experiential Marketing Intern

Audi of America

Oct 2014 - May 2015 (8 months)

• Responsible for scheduling internal meetings regarding marketing strategies.
• Report to senior management regarding event planning ideas.
• Assist with invoice processing, contract routing, check requests, purchase orders and other data entry reports.
• Attend events such as auto shows and new Audi released vehicle launches.
• Assist with planning events in Audi DC forum.
Manage a calendar of experiential marketing events.
• Create monroney stickers for new Audi vehicles.
• Manage vehicle inventory through Cypress and Navs systems.
• Facilitate monthly status calls with Audi agency partners.

Marketing Intern

Radford University

Jan 2014 - May 2014 (5 months)

• Developed marketing strategies for the career team using social media, marketing, public relations, promotions, event planning and also connecting with RU alumni and current local employees.
• Provided students with skills and direction while helping them achieve their career goals.
• Hosted weekly career tables around campus in efforts to increase awareness.
• Presented career advice to students campus wide.
• Assisted with managing social media sites.
• Created a new brand initiative along with staff members for the 2014-2015 year.

V

Marketing Intern

VIP Events Concierge

May 2012 - May 2014 (2 years 1 month)

• Assist in promoting events such as galas, weddings, receptions, networking events etc.
• Email and called vendors, sponsors and local businesses in efforts to build clientele with VIP Events in the local DMV region.
• Utilized social media through Facebook and Twitter to help better build interest for potential clients.
• Provide guests with top class hospitality at some of the nicest venues in the DMV.
• Process payments for all general and VIP guests.
• Transport guests in luxury vehicles to events.

Summer Intern

Maryland Department of Human Resources

May 2012 - Aug 2012 (4 months)

• Interned with the Emergency Operations Unit and attended emergency preparedness trainings such as shelter management and emergency management.
.Attended meetings ran by Governor O'Malley of Maryland.
• Frequently used excel to set up shelter logs for all the counties of the state of Maryland.
• Played role as an emergency planner to help create a mock shelter management
• Delivered more than 500 waters and lunches to people displaced from their homes at UMBC and the Jewish Community Center.

Freelance Writer

Sumo Skinny LLC

Sep 2011 - Jun 2012 (10 months)

• Sumo Skinny, LLC is a college website that gives young aspiring journalist the opportunity to create their own stories and content at their leisure.
• I mainly focused on writing on sports features for all sports that were appealing to sports fans and viewers of our website.
• Learned how to write leads, delayed leads and how to create powerful content using less than 500 words.
• Featured as writer of the week 8 times.

News Editor

Radford University

Jan 2011 - Mar 2013 (2 years 3 months)

• Created a weekly budget while hiring writers that could develop and create newsworthy content for the Radford student body and community.
• Developed a great understanding of how to use InDesign, Adobe to create layouts for my section of the paper.
• As a section leader, I held meetings with my writers and Editor in Chief to develop ideas that could appeal to our target audience.
• Interviewed the Vice Provost of Radford University.

Student

Radford University

Aug 2010 - May 2014 (3 years 10 months)

As a student at Radford University, I majored in Communications with a concentration in Public Relations and a minor in Marketing. Throughout my college career I took courses in the public relations, journalism and marketing . I also was a member of the Radford University newspaper for two and a half years as well as a member of the Division I track program as a Freshman.

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Larry White

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