Dorottya Kiss

Dorottya Kiss

About

Detail

Maternity Leave, Head of Digital Marketing
Budapest, Hungary

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Seon
    Maternity Leave
    Seon
    Sep 2024 - Current (2 years 2 months)
  • Seon
    Head of Digital Marketing
    Seon
    Feb 2024 - Current (2 years 9 months)
  • SEON Fraud Fighters
    Performance Marketing Team Lead
    SEON Fraud Fighters
    Apr 2021 - Feb 2024 (2 years 11 months)
    Led and mentored the Performance Marketing team, managing 6+ figure budgets and driving international growth across multiple channels and geographies:
    • Improved conversion rates from Paid Search campaigns by 34% within the first year.
    • Tripled the opportunity pipeline within 3 years.
    • Achieved a 60% decrease in cost per deal in just 3 months during an unstable macroeconomic environment.

    Implemented CRO for sales-focused landing pages:
    • Analyzed customer reviews to identify pain points and value selling propositions.
    • Rewrote landing pages and ad copies based on the insights.
    • Implemented heatmap tracking and A/B testing for continuous optimization.
    • As a result, we achieved a 46% increase
  • SEON Fraud Fighters
    Senior Performance Marketing Manager
    SEON Fraud Fighters
    Aug 2020 - Apr 2021 (9 months)
    • Optimized the Google Ads account structure to increase profitability and achieved a 10x increase in spend
    • Implemented a comprehensive measurement framework to track key events and offline conversions
    • Developed keyword-specific landing pages with a focus on driving sales
    • Diversified the paid media mix by introducing Bing Advertising, Capterra, and Twitter Ads.
  • Markestic
    Performance Marketing Specialist
    Markestic
    Jan 2019 - Aug 2020 (1 year 8 months)
    • Clients: Ecommerce, Startups, Job Boards, B2B
    • Managed Google Ads campaigns (Search, Display, Video, Shopping, Remarketing)
    • Managed Facebook Ads campaigns (Traffic, Lead gen, Conversion, Dynamic Product Ads)
    • Managed LinkedIn campaigns
    • Created PPC reports
    • Led & executed measurement / digital consolidation projects
    • Held internal and external training sessions
  • Mindshare
    Performance Marketing Specialist
    Mindshare
    Dec 2017 - Dec 2018 (1 year 1 month)
    • Clients: Ecommerce, Marketplace, Automotive, Pharmaceutical, FMCG
    • Managed Google Ads campaigns (Search, Display, Video, Remarketing)
    • Managed Facebook Ads campaigns (Traffic, Conversion, Dynamic Product Ads)
    • Created PPC reports
  • Uxstudio
    Online Marketing Manager
    Uxstudio
    Sep 2017 - Dec 2017 (4 months)
    • managing SEM campaigns (PPC and SEO)
    • creating email campaigns
    • managing content marketing
  • netPosition Ltd
    Junior Performance Marketing Specialist
    netPosition Ltd
    Oct 2016 - Sep 2017 (1 year)
    • Successfully managed diverse client campaigns across multiple industries, including Ecommerce, Automotive and Manufacturing.
    • Optimized Google Ads campaigns (Search, Display, Video, Remarketing) for maximum ROI through research, testing and data analysis.
    • Utilized Facebook Ads campaigns (Traffic, Lead gen, Dynamic Product Ads) to effectively reach and engage target audiences, resulting in increased conversions.
    • Designed and generated comprehensive PPC reports that accurately conveyed campaign performance and provided actionable insights for future optimization.
  • Better World International
    Content Marketing Manager (project-based)
    Better World International
    Mar 2016 - Jun 2016 (4 months)
    • creating content marketing strategy & promotion of the website
    • leading a team of 8 people
    • building relationships with influencers, organizing interviews
    • copywriting & editorial tasks
    • supporting website development
  • FLOW PR
    PR Assistant/Junior PR manager
    FLOW PR
    Nov 2014 - Jan 2016 (1 year 3 months)
    • organizing CSR activities, writing press releases
    • preparing reports & summaries
    • news and issue monitoring, media analysis
    • keeping contact with clients & journalists
  • Adboom kommunikációs ügynökség
    Account Manager
    Adboom kommunikációs ügynökség
    Feb 2014 - Oct 2014 (9 months)
    • Tender and project management
    • Supervision of creative works
    • Continuous communication with clients and subcontractors
  • British American Tobacco
    Marketing Intern
    British American Tobacco
    Aug 2013 - Dec 2013 (5 months)
    • supporting the work of Central European Business Unit Marketing department
    • preparing statistics, reports, market research
    • monitoring competition activities
    • keeping contact with the company's advertising agency and colleagues from end markets
    • managing purchase orders in SAP system
  • DunaPro Hungary
    FMCG Marketing Intern
    DunaPro Hungary
    Feb 2013 - Aug 2013 (7 months)
    • supporting the work of Brand Managers
    • fulfilling administrative tasks related to marketing activities (participation in the planning and
    execution of promotions, invoice management)
    • preparing analyses, reports
    • taking part in the organization of PR events
    • participation in Facebook activities of Bacardi és Martini (promotions, prize-winning competitions)
    • ordering POS materials, keeping contact with printing agencies
Education verified_user 0% verified
  • Budapest University of Technology and Economics
    Master’s Degree, Marketing
    Budapest University of Technology and Economics
    Jan 2014 - Jan 2016 (2 years 1 month)
    Participated at global Google Online Marketing Challenge competition
  • Budapest University of Economics and Business
    Bachelor's Degree, International Business Studies
    Budapest University of Economics and Business
    Jan 2009 - Jan 2014 (5 years 1 month)
    in AIESEC, I worked on multiple projects as:
    - External Relationships
    - Marketing
    - Student Communication
    - Winter National Conference Organization
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