Michelle Accardi

Chief Executive Officer

Liongard

Apr 2023 - Current (3 years 7 months)

Chief Executive Officer

Logically

Oct 2021 - Jan 2023 (1 year 4 months)

Logically, is one of the largest, national, fastest growing Managed Service Providers in the country with a dedicated business unit, Cerdant focused on cybersecurity. Logically is unique in it’s national scale but local service approach where every customer is treated with exemplary service and customer challenges are overcome with an outrageous sense of urgency.

Board Member

Logically

Jan 2021 - Jan 2023 (2 years 1 month)

President | Chief Revenue Officer

StarStar Communications

Jun 2013 - Oct 2021 (8 years 5 months)

As President and Chief Revenue Officer, my mission is to drive global growth for the company and our partners by ensuring that customers get significant value from Star2Star's solutions.

In pursuit of this goal one of my primary functions is to actively engage and listen to employees, partners and customers, gathering information needed to keep Star2Star on the optimal strategic path. I also act as the voice of sales to the executive Board of Star2Star, working with our PE and investors to ensure the voice of the customer and our partners comes through in our strategic growth initiatives. In this way customer success is assured as employees and partners are inspired to deliver an excellent solutions and experiences with ever

Chief Operating Officer/Chief Marketing Officer

StarStar Communications

May 2013 - Jan 2017 (3 years 9 months)

Dual role of Chief Marketing Officer and Chief Operating Officer for Star2Star Communications, the next generation leader in Scalable Unified and Collaborative Communications, which has currently been named to the Inc. 500 fastest growing companies for 6 years running.

We are a highly intelligent and diverse group of professionals who share a passion for wanting to make a difference through our work and we have developed a dynamic culture that attracts people who have an entrepreneurial spirit, especially technology professionals who are always seeking to create the “next generation”. If you are a marketer, support or other technology professional who has a similar passion please visit our careers page,

VP, Digital Transformation

CA Inc

Dec 2009 - May 2013 (3 years 6 months)

Responsible for CA Technologies’ entire digital marketing capability and technical architecture across all business units. Running a large team and budget that includes responsibility for the rebranding, re-platforming of ca.com in May of 2010, and maintenance of the site to deliver what SiteIQ has called” the most usable enterprise technology site on the web.” Integrated state of the art demand gen engine and analytics to our website to deliver more qualified leads to sales. Pioneered enterprise social networking access for internal employees and user group setting compliance and security standards and education to help build larger brand affinity

VP, Global Marketing Shared Service

CA

Apr 2007 - Mar 2009 (2 years)

Achieved marketing objectives by leading a global team in providing centralized resourcing, creative, multimedia, social media, event management, and campaign support for CA’s enterprise business. Drove high-quality global campaign execution at the lowest possible cost while ensuring alignment between worldwide sales, field and product marketing, CA partners, and CA business units. Liaised among cross-functional teams to define goals, gain consensus, project-manage, and source programs.

Key Accomplishments
 Pioneered the use of social outlets, including creating a micro site which drove 1 million+ impressions and created an affinity with CA’s largest users by explaining complex IT solutions within a fun and simple way.

VP, WW Sales Initiatives & Alignment

CA

Apr 2006 - Mar 2007 (1 year)

Strategically steered the development of sales / marketing incubation processes for new products and sales channels, as well as innovating new global sales enablement programs. Created a loyalty marketing and customer retention sales plan—the Mainframe Value Program (MVP) in present use which reinvigorated CA’s mainframe systems management software business representing 60%+ of revenue. Defined and improved the processes of creating and maintaining strategic business relationships between both potential and current partners and strategic industry analysts. Assisted in driving use of cloud-based services by creating and delivering a private cloud-based account planning system for sales which was used to better enable salesforce and teach te

Sr. Director North America Field Marketing

CA

Apr 2002 - Mar 2006 (4 years)

Applied strong leadership talents toward directing overall marketing strategy and execution for North America and Strategic Global Accounts, including actively collaborating with product and corporate marketing teams on messaging, collateral, and positioning for more effective consumption by supported sales teams.

Key Accomplishments
 Helped to produe CA’s first targeted account-based marketing programs.
 Achieved a 30% increase in pipeline growth month-over-month due to an integrated program model.
 Led sales training in Sandler Sales and Target Account Selling methodology which helped to significantly reduce time to close sales.
 Improved market awareness by integrating activities (e.g. advertising, dire

Director, Field Marketing North East

CA

Apr 2001 - Mar 2002 (1 year)

Director—Northeast Field Marketing (2001 – 2002)
Played an important role in boosting bottom-line results by directing CA’s Northeast Field Marketing team in creating account-based marketing programs for accounts which were in strategic alignment with sales goals and leadership initiatives.

Key Accomplishments
 Generated more fields-based leads than any other companywide marketing team.
 Achieved leading worldwide sales team status by targeted the company’s most profitable customer.

C

Director,Global Sales Support

CA formerly Computer Associates

Jan 1998 - Jan 2000 (2 years 1 month)

Director—Global Sales Support – CA, Inc.’s Reference Program (1998 – 2000)
Led a results-focused team in fostering relationships with CIOs and high-level technical managers to establish valuable partnerships and educate professionals on benefits of becoming a reference client prior to purchasing CA products / services. Built and sustained productive post-sales client relationships to assure all implementation issues were addressed for references to help close new business. Trained Global Sales Support Managers on CA’s products and Target Account Selling strategy.

Key Accomplishments
 Progressed from an individual contributor who built CA’s reference program from the ground up in the Southeast to having 200+ reference

I

Product Marketing/Technical Support Escalations Manager

Infresco

Jan 1996 - Jan 1997 (1 year 1 month)

Product Manager / Technical Support
Researched products and drafted competitive analysis for use by sales and marketing teams, including identifying client sites to proactively resolve issues prior to escalation, as well as providing client risk management by facilitating awareness of potential hazards when using text fixes and workarounds and following up to ensure successful implementation.

Key Accomplishments
 Conceptualized and maintained an automated database of Opal references that included detailed client information used to find matches to sales reference needs, along with implementing a user survey used to target clients’ main concerns and direct development of new product features.

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Michelle Accardi

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