Laura Mazuera

Assistant Manager, Direct Sales

Shorelight

Jan 2024 - Current (2 years 6 months)

Led a cross-functional initiative with U.S. on-shore Regional Manager to recruit high school students to partner universities, executing targeted lead engagement and nurturing strategies that increased conversion by 76% YoY.Built and managed a team of 3 direct sales representatives across MENA and South Asia, driving 64% of total regional growth and contributing approximately $3M in revenue.Partnered with Marketing and Operations to design, launch, and optimize global paid acquisition campaigns, improving lead quality and downstream funnel performance.Owned a $1M individual sales target, managing the end-to-end customer journey from lead generation to enrollment, with strategic use of CRM and analytics to improve pipeline efficiency.

Assistant Manager, Direct Sales Americas

Shorelight

Oct 2022 - Dec 2023 (1 year 3 months)

Designed and implemented a data-driven sales-marketing alignment strategy using Salesforce insights, driving $2.8M in revenue growth and 26% increase in conversion rates.Developed and led training programs for team members to close high-value deals, achieving a 43% growth in regional performance.Streamlined sales strategy with targeted email campaigns and CRM automation, improving funnel efficiency and lead-to-enrollment velocity.Delivered weekly sales forecasts, pipeline reports, and insights to leadership, enabling data-driven strategic decisions for the Americas region.

Senior Enrollment Counselor, Americas

Shorelight

Oct 2020 - Oct 2022 (2 years 1 month)

Surpassed annual sales targets, achieving 127% of quota by designing and executing strategic enrollment campaigns.Partnered with Marketing to launch lead nurture initiatives, increasing qualified lead generation by 25%.Managed 380+ enrollment applications concurrently, ensuring compliance and timely processing, which improved onboarding efficiency by 15%.

Enrollment counselor, LATAM

Shorelight

Apr 2018 - Oct 2020 (2 years 7 months)

Exceeded enrollment targets, achieving 132% of student quota for top U.S. universities including American University, FIU, UIC, LSU, and Auburn University.Managed a pipeline of 2,000+ leads from inquiry to enrollment, generating $700K+ annual revenue.Nominated finalist for Rookie of the Year (2019) at the Recruitment Awards in Thailand.

Marketing Intern, Premium Core Brands

Diageo

Jan 2017 - Jan 2018 (1 year 1 month)

Executed ATL and BTL campaigns for Buchanan's and Johnnie Walker Red Label, analyzing KPIs to optimize media plans, resulting in 21% increase in brand awareness.Prepared campaign performance reports and post-campaign analyses to inform marketing strategy.Collaborated with creative and media agencies to deliver brand-aligned assets and campaigns.Led internal engagement campaigns to strengthen employee connection with brand positioning.

Sales Executive, Weekend

Banco Falabella

Jan 2016 - Dec 2016 (1 year)

Acquired new customers through in-person outreach, promoting credit and debit cards to cold prospects.Delivered tailored product recommendations by quickly identifying customer needs and objections.Ranked consistently in the top 10% of weekly sales performance, demonstrating resilience and results-orientation.

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