Carina Huette
About
Detail
Principal - CEO Office
Berlin, Germany
Résumé
Jobs
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Principal - CEO OfficeEnpalJan 2024 - Current (2 years 6 months)- Built and scaled the company’s fastest-growing sales channel with full leadership responsibility (B2B2C). - Recruited and led a high-performing cross-functional team, generating €25M in revenue within 9 months.- Associate - CEO OfficeEnpalJul 2023 - Dec 2023 (6 months)- Led company OKR planning to align teams with strategic goals. - Generated ~€50M in additional revenue through sales process optimization (B2C). - Built and launched e-mobility business unit; 6 products in 8 weeks. - Scaled a third-party brand capturing 25% of online leads in 1 month.
- Intern Project Lead with Enpal's Co-founderEnpalMay 2022 - Jul 2022 (3 months)Strategic planning of a high-growth division, Development and Implementation of OKR system, Employee responsibility for three employees, Implementation and Leadership of new meeting structure, Project Leadership, Sales Data Analysis, Target Planning and Performance Reporting, Working closely together with Enpal's Co-founder
- Student Assistant / TutorWHU Otto Beisheim School of ManagementJan 2022 - Apr 2022 (4 months)Tutor for undergraduate WHU students in the Bachelor course "Statistics I", weekly webinars and interactive classes
- Consultantconfluentes e V The students consultancy at WHUSep 2021 - Aug 2023 (2 years)Project-based consultancy work, e.g., working in a D2C company, analysis and evaluation of warehouse data using Excel and the VentoryOne goods management system
- FreelancerSelbstständigJul 2020 - Jun 2023 (3 years)Project-based freelance work, e.g., translation of scientific texts into English, cooperation with scientists from Düsseldorf and Oxford, revision of websites and writing of textual web content
- KIntern Founder's AssociateKulturwerke Deutschland Sprachreisen GmbHApr 2020 - Jun 2020 (3 months)Strategy development for relaunch after the pandemic, Development of a sustainable communication strategy, Creation & redesign of website content with HubSpot, Implementation of individual customer care and advice
- Student Assistant at the Chair of Business Administration, esp. MarketingUniversity of DüsseldorfJan 2019 - Jan 2021 (2 years 1 month)Publication of an international, scientific contribution to current issues in marketing and consumer behavior research, as well as participation in the ACR Conference 2020, Tutor for students on the Basics of Marketing, Introduction and presentation of current scientific findings, e.g., Consumer Research Forum 2019, Science Night 2019
- BASF Summer SchoolBASFAug 2016
Education
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- RMBA / Exchange SemesterRice Business Jones Graduate School of BusinessJan 2022 - Dec 2022 (1 year)
- Master of Science - MS, MiMWHU Otto Beisheim School of ManagementJan 2021 - Dec 2023 (3 years)
- HBachelor's degree, BWLHeinrichHeineUniversität DüsseldorfJan 2018 - Dec 2021 (4 years)
Projects (professional or personal)
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Awards
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- LGerman Sudoku Championship 2023 / DSM Qualification 2023Logic Masters Deutschland e VJan 2023For the second time in a row, I qualified to be among the best German Sudoku solvers and participated at the German Sudoku Championship in April 2023.
- HHonor SocietyHonor SocietyDec 2022Honor Society invites students with exceptionally high GPAs to join its network. I did not accept this offer.
- FScholarshipFriedrich Naumann Stiftung für die FreiheitMar 2022
- McKinsey CapstoneMcKinsey CompanyFeb 2022
- DDeutschlandstipendiumJan 2022Granted to especially high-achieving and committed students of the WHU - Otto Beisheim School of Management
- eStipendiatinefellowsnetAug 2017e-fellows.net fördert die besten 10% eines Jahrgangs Online Scholarship
- IInternational Baccaloreate ChemistryIB Diploma ProgrammeJul 2017
- WDiplôme du Baccalauréat généralWernerHeisenbergGymnasium LeverkusenJul 2017Bilinguales Abitur (franco-allemande)
- HSchülerstudentinHeinrichHeineUniversität DüsseldorfOct 2015
- DDeutsche Vizemeisterin in der Textbearbeitung und TextgestaltungDeutscher Stenografenbund e VApr 2015
- DDeutsche Vize-Meisterin im FeldhockeyDeutscher Hockey BundOct 2013
- DDeutsche Meisterin im FeldhockeyDeutscher Hockey BundOct 2012
- DWestdeutsche Meisterin im HallenhockeyDeutscher Hockey BundJan 2011
- DWestdeutsche Meisterin im FeldhockeyDeutscher Hockey BundOct 2010
Publications
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- ACan Handwritten- appearing Typefaces Boost the Effectiveness of Social Norms? – An Experimental Investigation on SustainAdvances for Consumer Research VolJan 2020Vita Eva Maria Zimmermann-Janssen, Carina Sophia Hütte, and Julia Kluger (2020) ,"Can Handwritten-Appearing Typefaces Boost the Effectiveness of Social Norms? – an Experimental Investigation on Sustainable Consumer Behavior", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.