Isabelle Lefevre

As Head of Marketing France & BeNeLux at QuidelOrtho, my focus is on developing and executing growth-oriented strategies across diagnostic business lines: Point-of-Care, transfusion medicine and lab automation/biochemistry-immunoassays. Managing product managers and marketing communication activities, I lead efforts to align strategies with business objectives while leveraging strategic insights, scientific marketing, and customer-focused initiatives. With twenty years of expertise in diagnostics and global business management, I contribute to QuidelOrtho's positioning in the healthcare industry by fostering KOL engagement, advancing clinical data initiatives, and implementing voice-of-customer insights. My work emphasizes impactful collaboration to address evolving market demands and enhance patient pathways through innovative diagnostic solutions.