Irma Vaidotaite

Hands-on DTC operator with 9+ years of end-to-end experience launching, scaling, and optimizing consumer brands across e-commerce environments. Deep practical expertise across the full e-commerce lifecycle, including product sourcing, supplier and manufacturing management, pricing and margin strategy, inventory planning, logistics, customer support operations, payment service providers (PSPs), refunds and chargebacks, fraud prevention, and post-purchase experience. Known for translating strategy into execution by personally building systems, processes, and workflows, with direct ownership of every core operational function in fast-moving, cross-border DTC businesses. Additional expertise in global talent acquisition and recourse management across DTC, Web3, and SaaS environments.