Salesforce administrator and product owner with 13+ years of experience designing and scaling CRM ecosystems for SaaS and B2B organizations.
I’m passionate about building systems that make work simpler, not harder - balancing governance with empathy for the people using the tools. Over the years, I’ve led implementations spanning CPQ, Service Cloud, and chatbot automation, coached teams through change management, and delivered frameworks that improve data integrity, scalability, and compliance readiness.
I thrive in environments where technical precision meets cross-functional collaboration - helping Sales, RevOps, and Support teams turn complex business processes into clean, reliable workflows.