Sat Virk

Lead User Researcher

Kiddom

Oct 2025 - Current (11 months)

Excited to lead qualitative and quantitative research (interviews, classroom ethnographies, analytics, metrics, surveys) and design thinking for an up and coming AI powered learning intelligence technology (LIT)! Happy to be back in ed-tech helping our nations teachers educate with less stress and more efficiency and empower our students to learn more effectively and motivate them to achieve their full potential! Yay, come join us in our mission!

Senior User Researcher (contract)

Google

Oct 2025

In this short contract from Bay One Solutions, I consulted on UX and user research for vibe (AI-assisted) coding app interfaces for Android utilizing multi-agent orchestration. Learned a lot about the AI assisted coding space, UX for orchestrating multiple agents for coding and contributed design ideas based on my own coding experiences and educational psychology expertise in STEAM.

Senior Mixed Methods User Researcher

Amazon

Jul 2024 - Sep 2025 (1 year 3 months)

Alexa AI -conducted playtests for Creative AI and Continuity features across Alexa devices (smart speaker, mobile, web) -analyzed and updated conversational excellence metrics quantitatively and qualitatively for entire Alexa org -conducted research to inform variables in org wide conversational CSAT predictive machine learning model -studied content relevancy and proactive AI for Alexa+ products with in depth interviews and heuristic evaluations using academic literature

Senior User Researcher

Amazon Web Services (AWS)

Apr 2022 - Jul 2024 (2 years 4 months)

Researching and developing product strategy for Generative A.I., Amazon Bedrock, Sagemaker Ground Truth, Computer Vision/ML and low code tools • Conduct needs analysis interviews with AI/ML customers, analyzing product analytics, NPS data and assembling competitive analyses to inform team wide design empathy and strategy sessions for how best to position AI/ML products in the market • Conduct 1:1 usability studies on cutting edge Gen AI and annotation products to deliver fast tactical and strategic insights to UX, PM and Eng teams • Benchmarking product success with quarterly CSAT surveys each month and holding quarterly roadmapping sessions, creating monthly newsletters, Slack insights channels, legal and security review charts * Conducted

Quant Heavy Mixed Methods Researcher

EarnIn

Mar 2021 - Mar 2022 (1 year 1 month)

• Conducted 1:1 remote usability, diary and discovery studies on finTech product lines and figma prototypes • Designed, segmented and analyzed stat sig benchmarking surveys for trust, P/M fit, and jobs to be done analysis • Presented research at weekly company-wide meetings in engaging ways and end of the year strategy sessions • Gathered analytics most useful to UX and use customer knowledge to better inform regression and ML models o Worked with stakeholders across product, UX, marketing, engineering and DS and lead empathy sessions

Quantitative/Qualitative User Researcher

Facebook

Aug 2020 - Aug 2021 (1 year 1 month)

Across various contracts, conducted a mix of quantitative surveys to study the effect of ML on newsfeed sentiment and mixed methods design research to study social VR and augmented reality platforms and games: • Designed, recruited, executed and cast live socialization heavy think-aloud VR experiments within privacy limitations • Ran surveys to assess social elements most desirable in VR and developed tagging system for qualitative responses • Created easy to understand reports with key pain points summaries, video clips, quotes and recommendations • Benchmarked engagement, usability and retention using scaled questions and analyzed engagement data • Created jobs to be done and initial research design for social augmented reality holographi

Senior Quant/Qual UX Researcher

Blue Shield of California

Apr 2020 - Aug 2020 (5 months)

Analyze and synthesize analytics and satisfaction scores in conjunction with qualitative research studies: • Performed and presented first analysis of large N customer complaint survey data and lead development of more UX centric machine learning model to label qualitative complaint data • Developed google analytics and funnel strategy for various UX projects and analyzed Tableau dashboards • Conduct A/B tests, unmoderated and qualitative research studies on healthcare mobile products • Developing A.I. interface for finding a doctor with designers, PM’s and data scientists

Lead User Researcher

Feedzai

Jul 2019 - Feb 2020 (8 months)

Conducted qualitative/quantitative studies at cutting edge “Forbes top 50 AI” financial fraud detection machine learning startup • Qualitative small n=5-7 rapid discovery and usability studies on fraud graph, database and machine learning modeling based software with domestic and international banks and clients (Nike, Spotify, ABN, Lloyd’s, PaySafe, Leumicard) o Observed clients and data scientists use our software and discovered formative perceptions and pain points and translated them into easy to understand user journeys, personas and other artifacts ♣ Used google and survey monkey surveys (N>30) to validate results ♣ Quantified and prioritized time wasted, frequency and frustration at journey touchpoints o Conducted 10+ usability testin

Senior User Experience Researcher

Charles Schwab

Jun 2018 - Jul 2019 (1 year 2 months)

Conducted qualitative remote and in-person moderated 1:1 studies along with some quantitative survey and unmoderated tree tests on a variety of finTech products including a retirement robo-advisor simulator, portfolio tracking and visualization products, an early stage stock bundling gift product, advisor services portal, a mobile security token product and a ChatBot: • Recruited with external vendors (Schlesinger Associates), UserZoom, dScout and internal contacts to run counterbalanced studies 1:1 remote and in-person usability studies with 7-10 participants each in target user range across many products assessing: o UX content, navigation, core usability features, data visualizations, design comparisons and content sequence with Desktop

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Information Architecture Consultant

YOURIKA AI

Feb 2017 - May 2018 (1 year 4 months)

Ed-tech startup revolutionizing how tutors and students interact using cutting edge Chatbots, mobile experience and machine learning methods • Consulted on UX research/design for tutoring mobile interface, Chatbots and assist in machine learning strategy

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Chief Executive Officer

Cognitive Efficiency, Inc.

Jun 2015 - Current (11 years 3 months)

• Creating cutting edge day long training workshops to instruct product personnel (PM’s, designers, engineers, etc.) in qualitative and quantitative user research methodologies and product centered machine learning principles • Designing and researching a variety of educational technology apps in fields such as science, corporate social skills learning and therapy • Creating blogs and social media presence for research principles to evangelize concepts and attract followers

User Experience/Information Architecture - Educational Technology Gaming Researcher (on-site/remote)

Vanderbilt University

Aug 2014 - Jul 2017 (3 years)

Post Doctoral Fellow researching how students learn from adaptive educational physics gaming media. • Perform usability research on graph and space world-view based physics games o Record and analyze screen recordings of student game play o Perform think-aloud interviews of students during play o Analyze eye-tracking ROI data on integrated animations o Interview entire classes of students for usability and engagement feedback for rapid prototype iteration o Identify and design key game play metrics, analyze controlled experimental results using t- tests, correlations and ANOVA’s (sample sizes from 70-120 students) and publish/present findings so they are easily understood • Prototyping (wireframes, powerpoints, Flash mockups) scaffolds, int

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Business Analyst

Apr 2013 - May 2013 (2 months)

Fitzgerald Analytics applies an innovative Data to Dollars framework to glean business insights from financial data to make companies more profitable. • Created elearning animated media for visualize innovative Data to Dollars framework • Ran SQL queries, performed market analysis analytics, and made financial projections for a real estate company

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Cognition Consultant

Tutonic

Jun 2012 - Sep 2012 (4 months)

• Advised on cognitive aspects of matching algorithm and user experience for up and coming tutoring startup

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Cognition Consultant

Tabula Digita

Jun 2011 - Aug 2011 (3 months)

• Made concept map of how K-8 Math Skills are interrelated and transferred into excel for database.

User Experience and Educational Technology STEM Simulations Researcher/Designer

Teachers College, Columbia University

Aug 2009 - Oct 2013 (4 years 3 months)

Graduate student researcher studying how to visualize complex STEM subjects using interactive media. • Developed and researched Flash-based interactive animated software to teach STEM (web and mobile) o Performed usability research during simulation development in focus groups, screen recording analysis one on one interviews and online studies (mechanical turk) for a variety of STEM simulation media and rapidly prototyped and iterated product design o Ran statistical controlled research studies on learning and engagement from media and published findings o Mocked up designs in wireframe, powerpoint, photoshop and Flash form and design information architecture, user flows and interaction design o Managed a small team of 12 research assistant

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