Razvan Pasca

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PPC Specialist

Craft Source

Aug 2024 - Current (2 years)

Coordonarea și gestionarea activităților de PPC la nivel de departament, cu focus pe performanță și scalare. Definirea, implementarea și optimizarea strategiilor de marketing digital pentru atingerea obiectivelor de business. Oferirea de suport strategic și consultanță clienților, adaptată nevoilor și obiectivelor acestora. Planificarea, crearea, monitorizarea și optimizarea campaniilor în Google Ads, Meta Ads și TikTok Ads. Realizarea și automatizarea rapoartelor de performanță în Looker Studio, utilizând Supermetrics. Implementarea și utilizarea soluțiilor de tracking și analiză web (Google Analytics, Google Tag Manager). Analiza comportamentului utilizatorilor (customer journey), precum și a micro și macro conversiilor, pentru optimizare

PPC Specialist

Digital Assets

Jul 2023 - Jul 2024 (1 year 1 month)

Coordination of the PPC Department. Establishing and implementing the marketing plan to achieve the objectives. Providing support and advice to customers. Planning, creating and optimizing campaigns in Google Ads, META Ads, TikTok Ads. Create reports in LookerStudio & Supermetrics. The use of web analysis and tracking tools (Google Analytics, GTM). Analyzing online user behavior (customer journey), and micro and macro conversions to optimize ROAS. Track and analyze key performance indicators to determine channel effectiveness. Collaborate with marketing and management teams to grow. Monitoring the results of promotional campaigns and sending reports to users.

PPC Specialist

DWF

May 2023 - Jun 2023 (2 months)

PPC specialist

WebDigital PPC Marketing Agency

Aug 2021 - Apr 2023 (1 year 9 months)

PPC specialist with experience in Google Ads, LinkedIn Ads, Facebook Ads channels. Planning, creating and optimizing campaigns in Google Ads Search, Display, Video, Apps, Remarketing, Facebook, Instagram, LinkedIn. Tracking and analyzing key performance indicators to determine channel efficiency. Collaboration with various Departments and Management. Worked with: Google Analytics, Google Tag Manager, Data Studio, Google Merchant. Creating reports in Data Studio, Custom Reports in Analytics.

Internship 100% Digital Canopy

Canopy

Jul 2021 - Aug 2021 (2 months)

Internship online la Canopy.

PPC specialist

Happy Media

Apr 2021 - Jul 2021 (4 months)

Managing over 30 Facebook Ads accounts and over 30 Google Ads accounts. Monitoring, analyzing, and optimizing campaign performance data to improve conversion rates, reduce CPA, increase return on investment and achieve campaign goals. Creating monthly reports for PPC campaigns.

Internship Front End Developer

Sinergo Data

Jan 2021 - Mar 2021 (3 months)

Developing software/apps/web apps using the latest technology: including Boostrap, Node.js and React.js. Creating websites using Wordpress and Elementor. Learning SQL, MongoDB, Mongoose. GitHub profile - https://github.com/PascalRazvan

Marketing Specialist

SC PROCONSIL GRUP SRL

Apr 2020 - Dec 2020 (9 months)

Managing 4 websites and creating 2 websites, using WordPress and plugins; websites created: gyromatic.ro and snecuri.ro Maintaining relationships with vendors: web design agency, publishers and printers. Using Google tools: Google Analytics, Google Search Console, Google Tag Manager, Google.

Marketing Specialist

Nera Computers

Dec 2019 - Mar 2020 (4 months)

- analyzing and updating prices on BlackMarket.fr and CDiscount platforms; - analysing the competition.

Consilier Marketing

ROPHARMA SA BRASOV

Oct 2018 - Nov 2019 (1 year 2 months)

- Promoting the company's image; - Implementing the company's marketing strategies and tracking the results; - Managing and optimizing ongoing marketing campaigns; - Regularly analyzing the price levels of all products in the company portfolio; - Market and competition monitoring; - Participation in the implementation and monitoring of marketing and commercial actions; - Communicating and collaborating permanently with internal and external clients; - Perform analyzes and reports.

Marketing Specialist

EUROTECH SRL

Oct 2017 - Oct 2018 (1 year 1 month)

Responsibilities: -Developing the marketing strategy for medium and long term; -Creating graphics in CorelDraw and Adobe Illustrator; -Implementing local actions and campaigns; -Establishing the required printing, promotional items; -Sending press releases to local media; -Updating the company's websites, editing and distribution of printed and electronic newsletters (MailChimp); -Administrating websites: eurotech-iasi.ro, sculelapachet,ro, Facebook page of the company and the Youtube channel.

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Marketer

LINX LMN Botosani

Mar 2016 - Sep 2017 (1 year 7 months)

Responsibilities: -Developing the marketing strategy for medium and long term; -Creating graphics in CorelDraw and Adobe Illustrator; -Implementing local actions and campaigns; -Establishing the required printing, promotional items; -Sending press releases to local media; -Updating the company's websites, editing and distribution of printed and electronic newsletters (MailChimp); -Administrating websites: www.elinx.ro, www.sculebotosani,ro, Facebook page of the company and the Youtube channel.

U

Marketing Specialist

Uvertura City Mall SRL

Sep 2014 - Mar 2016 (1 year 7 months)

-Developing marketing strategy; -Implementing local actions and campaigns; -Developing company's database and introducing a direct marketing strategy; -Preparation of contracts for partners, advertising space rental, services; -Organizing local events for the company (local campaigns, product launches, press conferences, etc.); -The quarterly written report to the director of the commercial center, including: reports, broadcast media plans, press layouts, pictures, etc .; -Establishing the required printing, promotional items; -Sending press releases to local media; -Updating the company's website, editing and distribution of printed and electronic newsletters; -Increasing the visibility of the company at the local and regional level; -Onli

Internship on PR Online

Universitatea Alexandru Ioan Cuza din Iași

Mar 2011 - May 2011 (3 months)

The internship was on Social Media. I wrote articles about student life and interviews at various events within the University.

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Radio moderator - Radio Still Online Iasi

Radio Still Online

Feb 2011 - Jun 2011 (5 months)

I had a radio program called “1 + 1 = 3” on the local Radio Still Online, in Iasi. The guests were talking about the civil society in Iasi and Romania, about local and national projects and events.

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