Digital Marketing Executive
Torstar Digital Torstar Corp
Jul 2008 - Aug 2010 (2 years 2 months)
Managed and grew a $5M portfolio of 30 brands, attractions and large franchises. Key responsibilities was to sell, cross-sell, manage relationships and strategy around: > Social Media Advertising (before it became cool!) > Digital Advertising (Programmatic, Paid Search, Sponsorships) > Marketplace Business Listings (Toronto.com) > Creative Services (Design, Website, Landing Page Design) Key accounts managed included well known Canadian brands: CN Tower, Wonderland, Toronto Zoo, Hilton Hotels, Cranberry Resorts