Georgina Castolo

Global Field Marketing Manager, Product Line

Sphera

Mar 2022 - Current (4 years 5 months)

Sphera provides market-leading software, data, and consulting services that enable organizations to proactively manage their performance and achieve their enterprise sustainability goals. Sphera focuses on environmental, health & safety (EH&S), Enterprise Sustainability, quality & supply chain risk, and product stewardship; serving 3,000 companies and over 1 million individual users in 45 languages across 70 countries. *Collaborate with sales leaders and teams to design and execute the Global Field Marketing strategy, driving regional pipeline growth that aligns with key sales objectives. * Lead the strategy for executing data-driven integrated field programs in partnership with other cross-functional teams, ensuring alignment with strate

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Marketing Manager, Builders Division

Benchmark Mortgage NMLS

Feb 2020 - Mar 2022 (2 years 2 months)

Assisting 25-30 MLOs to develop and implement individual marketing plans and campaigns across traditional, digital channels, and social media platforms. Manage technical and relationship aspects of CRM. Coordinate with corporate marketing and compliance to create new branded collateral. Support the content creation for sales, email, and digital marketing. Field Marketing events - from ideation to execution. Manage budget and evaluate new technologies and add-on applications to improve and optimize the marketing team performance. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.

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Senior Account Manager, Brand Leadership

Tippit Moo Advertising

May 2018 - Feb 2020 (1 year 10 months)

I efficiently set strategy, direction, and vision for the brand(s), for their integrated marketing campaigns through multi-channel outlets. I am directly responsible for managing Hispanic Market advertising campaigns from brief through delivery with targeted scope and schedule and keeping track and managing budgets and P&Ls. I skillfully developed and monitored project timelines and identified and resolved potential scheduling issues to meet project milestones. I slashed production costs by 15% by negotiating pricing, timing, and fees while ensuring the continuation and enhancements of our production vendor's services. I successfully planned, managed & executed SONIC's limited-time offers for the Hispanic Audience resulting in a 5% increase

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Marketing Strategist Lead/ Consultant

Trusted Senior Specialists

Jan 2018 - May 2018 (5 months)

Set specific marketing goals, KPI's, and metrics Designed and implemented marketing strategies aligned with business targets Developed digital campaigns to increase conversion and sales pipeline Analyze sales and marketing metrics Forecast market trends Research market to identify new opportunities Ensure brand consistency through all marketing channels Use customer feedback to ensure client satisfaction Liaise with internal teams and ensure brand consistency Establish a strong, long-term web presence Supported Hubspot Implementation

Business Development Executive/ Sales & Marketing Managr Lead

Broxel Fintech

Apr 2017 - Nov 2017 (8 months)

I managed the company promotion and drove the successful client acquisition that increased new marketing leads by 22%. I successfully generated more than $3M on the sales pipeline in less than five months, with 45% from new accounts. I diligently identified appropriate marketing channels and target customers for campaigns. I also researched to analyze customers' behavior, including preferences, trends, and purchasing habits.

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Head of Marketing and Business Development

Venmark Financial

Dec 2015 - Aug 2016 (9 months)

I deftly revamped plans to enhance the company's capability of maintaining and recovering critical business functions. I skillfully spearheaded overall sales, marketing, and advertising campaigns, including managing and distributing all marketing collateral and events design and execution, speaking engagements, and PR. I proficiently formulated an effective segmentation strategy with targeted messaging, targeted sales strategies, and value propositions to boost product footprint, leading to upselling and cross-selling deals that supported a net revenue increase of 31% in 6months. I also made arrangements for trade show presentations and maintained and updated website content, and tracked traffic.

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Enterprise Marketing Manager

InsideView Inc

Jan 2015 - Aug 2015 (8 months)

I efficiently worked as the hands-on support to integrate marketing campaigns and marketing communications planning process across various disciplines of web strategy, internal communications, demand generation, events and asset production. I succeeded in attaining a 3:1 return in investment (ROI) ratio by employing targeted online and line lead generation programs, including e-mail campaigns, social media, direct mail, public relations, and telemarketing. I skillfully developed an assortment of marketing tools, including brochures and print ads, event materials, event management, and coordination.

Senior Marketing Manager | CX Apps - Field Marketing

Oracle

Jan 2012 - Jan 2014 (2 years 1 month)

I proficiently served as an integral part of the Enterprise Marketing Demand and Lead Generation teams, in charge of marketing CX Suite and HCM Suite. I strategically designed local and regional targeted integrated marketing programs and events (digital, social media, paid media, events, webinars, thought leadership) that focused on nurturing, accelerating existing opportunities and developing new ones. I deftly met & exceeded KPI's: Business Operations management - 100%; ROI marketing activities - 1:90; Pipeline contribution - 100%; and Partner involvement/co-branding - 100% and events management and coordination.

Senior Marketing Manager - Solutions | Field Marketing

SAP

Feb 2010 - Nov 2011 (1 year 10 months)

I strategically planned and executed integrated multi-channel demand & lead gen programs and campaigns to a different business line: CRM, HCM, SCM, Business Analytics, Technology, and Field Services. I earned Team Award for contribution to results - the marketing team. I was directly responsible for event management and coordination, including expense and revenue data, budget development, sponsorship sales management, marketing material development, purchasing, advance and day-of logistics, compliance, organization, and information analysis (SAP Forum, CFO Summit, among others). I expertly spearheaded committees of 20 or more fellow employees and volunteers to plan event logistics. I diligently met & exceeded marketing KPIs: 122% of busi

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Director, Key Accounts

Marco Marketing Consultants

Mar 2004 - Nov 2009 (5 years 9 months)

Identify key objectives among key customers for business revenue opportunities. Marketed consultancy services to define, design, and develop strategic marketing plans driven by customer’s targets. • Channel Marketing • Brand Management • E-Marketing IT Customers, Wireless Communications and Electronic Devices marketing experience, managing different distribution channels such as retail, assembling resellers, partners, among others. Goal-driven performer who has directed marketing and business plans to achieve improved marketing and sales performance while collaborating with cross functional staff teams, senior managers, board members, consultants, business partners, sponsors and agencies Talented marketer with exceptional communicatio

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Sales Account Executive - Industrial Cluster

IBM DE MÉXICO S

Jun 1997 - Jan 2003 (5 years 8 months)

Sales/ Account Manager (Industrial Sector) • Developed and implemented selling strategies targeting business opportunities aligned with customer’s company costs, income and selling strategies. • Tailored proposals involving IBM’s product and services portfolio strengthening long term relationships with customers. • Managed and followed up all the critical areas processes related to the selling cycle to ensure pre and post sales service standards and customer satisfaction. • Developed and implemented sales growth plans which boosted sales in Peñoles account from 500K usd to 4 000 K usd. • Sold and led the “Planta de Motores 5.0” project with Daimlerchrysler negotiating physical, economical, operational and HR elements to ensure succe

Cusotmer Sat

IBM México

Jan 1997 - Dec 2003 (7 years)

• Supported the improvement of customer satisfaction measured by the PCE metric (Percentage of competition exceeded). Ran qualitative and quantitative analysis from different measurement tools and developed root-cause analysis and recurrent issues to develop action plans. • Teamed with other geographies (LA and Americas) to integrate measurements, control and information systems related to customer satisfaction. • Supported LatAm countries in standardizing mentioned systems and in reporting events to the related areas in each organization. • Developed communication and promotion campaigns to impact solutions resulting from root cause analysis, exceeding PCE results by 13.3%. • Contributed to the execution of the new toll TXN survey fo

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Account Executive

CB COMUNICACIÓN Y RELACIONES

Jun 1996 - May 1997 (1 year)

Develop PR and Communication strategies for the assigned accounts. Organized events for new product launchings, logistics, POP, POS communication and specialized media like radio, T.V. papers and magazines. Measured Brand and product media to report to customers.

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