E-Business Development Manager
Prisma Graphic Corp
Jul 2006 - Nov 2007 (1 year 5 months)
Market research - online commercial printing. Pricing strategy and marketing plan development. Lead brand development and strategy. Lead website design and copy writing. Implement and develop back-end sales, support, prepress and production processes. Performed search engine optimization and pay-per-click campaign management. Implemented an ongoing analytics program for multiple web properties. Lead the FSC (Forest Stewardship Council) Certification of Prisma Graphic Corp. which included internal accountability process and standards development. Coordinate the certification of new potential FSC projects.