Barbora Stuchlá
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Marketing Lead at OAK’S LAB | Growth Enthusiast
Prague, Czechia
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Marketing LeadOAK'S LABFeb 2026 - Current (9 months)- Growth Marketing ConsultantSingaSep 2025 - Current (1 year 2 months)After becoming a freelancer to expand my portfolio and diversify my work, I still remain in close contact with Singa. Given my experience with the product, the industry and the excellent relationship with the Singa team, I am now on top of B2B marketing consulting providing B2C consultations to help scale not just the business side of Singa, but also its consumer product.
- Growth Marketing ConsultantfreelanceMay 2025 - Current (1 year 6 months)Providing growth and growth marketing consultancy services in areas such as growth and growth marketing strategy, demand generation, go to market strategies, product marketing, paid acquisition or CRM management. I’ve worked with fast-growing tech companies in entertainment, gaming, and AI, as well as mission-driven non-profits, driving strategies that fuel measurable growth - though some under NDAs, notable collaborations I can mention include Singa in Finland and Behavio in the Czech Republic. Show less
- Growth Marketing Lead, B2BSingaSep 2024 - Sep 2025 (1 year 1 month)Singa is a karaoke software provider for B2C and B2B audiences. As Growth Marketing Lead, B2B, I am responsible for the following at Singa: - Creating and executing all tasks related to Singa's B2B marketing and growth strategy, including strategic planning, research, market expansion planning etc. - Executing activities in the areas of paid search, paid social, email marketing, conversion rate optimization, marketing automation and beyond. - Reporting on, analyzing, and communicating B2B marketing results in a comprehensive way, sharing these with the whole company. - Working cross-functionally with different market teams to develop market-specific marketing and growth strategies. - I advocate for extensive marketing-sales-customer success
- Growth Marketing ManagerVarjoApr 2022 - Sep 2024 (2 years 6 months)Varjo is revolutionizing reality with hardware and software that let you seamlessly merge virtual, mixed and traditional reality – all with the clarity of the human eye. In my role as Varjo's Growth Marketing Manager, I achieved and worked on the following: - Personally created and executed Varjo's Demand Generation Playbook - our strategy for growth and demand generation for both B2B and B2C audiences across industries. - Brought the growth-oriented and experimental mindset to both the marketing team and the broader company and suggested strategies and areas for experimentation. - Took full responsibility of executing above mentioned demand generation activities in the areas of paid search, paid social, search engine optimization, conversi
- Growth Team LeadTrulySep 2021 - Apr 2022 (8 months)As a Growth Team Lead at Truly, I: - Lead, supported, and guided a team of junior growth leads as they executed their responsibilities, focusing on growth-related activities for both B2B and B2C clients (details below). I had full responsibility for the results of my more junior subordinates' work and decisions. - Supported and guided junior growth leads in making strategic decisions in client projects. - Supported and guided a team of junior growth leads in organizing and structuring their work effectively. - Conducted training sessions for junior growth leads during their onboarding period and beyond. - I took part in the selection and recruiting process for junior growth leads, including attending interviews and evaluating take-home task
- Growth LeadTrulyMay 2021 - Apr 2022 (1 year)Truly is a Helsinki-based growth hacking and strategic marketing agency on a mission to transform how growth is made. My role at Truly encompassed a diverse range of responsibilities, including: - Strategizing, planning, overseeing, executing, and reporting on growth-related initiatives for multiple clients at ones, spanning both B2B and B2C markets in both Finnish and international landscapes. - Establishing strategic goals, defining objectives, and setting OKRs to drive impactful outcomes. - Executing the growth hacking process in practice, involving hypothesis generation, prioritization, test execution, and iterative adjustments based on test results. Utilizing growth hacking techniques to identify and eliminate bottlenecks across variou
- GGrowth HackerSep 2020 - May 2021 (9 months)Rundit is a global portfolio monitoring and startup investor reporting tool for professional investors, used by over 250 VC funds, family offices and individual investors. As the company's growth hacker (in our one person growth & marketing team), my responsibilities at Rundit are: - creating, planning, executing and reporting on the company's growth and marketing strategy - finding, testing and optimizing growth techniques - planning, executing and reporting results of all marketing campaigns - search engine marketing & optimization - content creation & copywriting - social media management, including advertising (Facebook, Instagram) - website management and optimization - email marketing Tools used: Hubspot CRM, Google Analytics, Google
- Growth Hacking TraineeIcebreaker.vcJun 2020 - Aug 2020 (3 months)Icebreaker.vc is a venture capital fund that invests amounts in the range of €150 to 800k in Finnish, Swedish and Estonian startups at early stages of their growth process. My responsibilities included: - working with a number of Icebreaker.vc portfolio companies as a growth lead or a member of a growth team - finding, testing and optimizing growth techniques and strategies - identifying problems and bottlenecks that prevented companies' growth - marketing campaigns planning & executing - A/B testing - search engine marketing & optimization - content creat
- OOSEG Foundation Game-Day Supervisor, Volunteer CoordinatorSep 2018 - Aug 2019 (1 year)Supervising a team of fundraisers during all events at the Ottawa Sports and Entertainment Group, including games of the Ottawa REDBLACKS, Ottawa 67's and the Ottawa Fury FC. Responsibilities included: - Volunteer team leadership and coordination - up to 30 volunteers - Cash handling and counting (responsible for all fundraised cash during event days) - Providing exceptional customer service when interacting with customers - Software and hardware troubleshooting
- OOSEG Foundation InternSep 2018 - Aug 2019 (1 year)OSEG Foundation is the charitable arm of the Ottawa Sports and Entertainment Group with the main objective of being a catalyst for social change by leveraging the power of sport to improve the lives of children and youth and the whole community. As an intern, I got to take part in every day tasks and major events and projects organized by the OSEG Foundation. My daily responsibilities included: - Community events planning, executing and coordinating - Donor engagement, communicating with sponsors and partners. - Website and social media management, creating content and community engagement. Paid advertising. - Overseeing game-day fundraising activities as the Foundation Game-Day Supervisor Show less
- PProduction Office Manager and Junior FundraiserApr 2017 - Apr 2018 (1 year 1 month)Nerudny Fest.cz is a non-profit organization in the culture industry - with a mission of providing support to young emerging artists, while also providing access to their art across all art forms to the general public with the focus on students and youth, thus creating a vibrant, mutually beneficial space in the community. Fundraiser - Prepared grant applications, budgets and annual reports under the supervision of the Senior Fundraiser. - Mainly focused on grants and donations from the public sector. Production Office Manager - Secured the daily operation of the Nerudny Fest agency office. The agency focuses mainly on event and music festival organizati
- MMerchandise SpecialistMerchshop.czJan 2016 - Nov 2016 (11 months)Daily responsibilities included: - Managed the everyday operation of an online store. - Interacted with customers, providing in-person, over the phone and online customer services. - Communicated with suppliers, provided exceptional customer service, prepared orders of band merchandise. - Assisted with the administration of an online store. Managed all social media accounts, managed the store website. Created content.
- NAccounting AssistantNEOLUXOROct 2015 - Jan 2017 (1 year 4 months)Neoluxor is the biggest network of bookstores and stationary stores in the Czech Republic. I was employed at the company's headquarters as an accounting and finance assistant. Daily responsibilities included: - Working with sales spreadsheets and journals. - Using accounting software when helping to manage accounts payable, accounts receivable and journals. - Preparing bank deposits and entered financial transactions into internal databases - Issuing invoices to customers and external partners and communicated with them in the process. Show less
Education
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- master, MBA, Master of Science - MSc., Economics and Business Administration - International Strategy, GPA: 4.5/5.0Hanken School of EconomicsJan 2019 - Jan 2021 (2 years 1 month)
- Graduate Certificate, Sport Business Management, GPA: 3.9/4.0Algonquin College of Applied Arts and TechnologyJan 2018 - Jan 2019 (1 year 1 month)
- bachelor, Bachelor's degree, Business/Managerial EconomicsUniversity of Economics, PragueJan 2015 - Jan 2018 (3 years 1 month)
- Tbachelor, International Baccalaureate - IB Diploma, General StudiesThe English College in Prague - Anglické gymnáziumJan 2010 - Jan 2015 (5 years 1 month)