Jennifer Beaupre

Jennifer Beaupre

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Chief Marketing and Growth Officer
Colorado, United States

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Résumé

Jobs verified_user 0% verified
  • Welocalize
    Chief Marketing Officer
    Welocalize
    Sep 2024 - Current (2 years 1 month)
  • Welo Global
    Chief Marketing and Growth Officer
    Welo Global
    Sep 2024 - Current (2 years 1 month)
    As Head of Marketing & Brand at WeloGLobal, I lead global brand and full-funnel marketing for a diversified language, content, and AI enablement business operating across multiple high-growth verticals. I oversee brand strategy, product marketing, digital, ABM, demand generation, content, field and partner marketing, and global communications across in-market and offshore teams for 6 unique brands under our portfolio.

    Our portfolio includes:
    • WeloData – AI/LLM data solutions, model evaluation, safety, RLHF, and multilingual AI enablement
    • Welocalize – Enterprise localization, content transformation, and regulated content operations
    • Adapt – International digital marketing and multilingual SEO agency
    • ParkI
  • SelfEmployedContractorConsultant
    Chief Marketing Officer and Consultant
    SelfEmployedContractorConsultant
    Jan 2018 - Current (8 years 9 months)
    Fractional Chief Marketing Officer and strategic advisor to global B2B and B2C organizations, leading brand, GTM, and full-funnel growth initiatives across multiple industries. Partnered directly with founders, CEOs, and boards to build scalable marketing engines, accelerate revenue, refine category positioning, and optimize customer acquisition and retention.

    Provided end-to-end leadership across brand strategy, digital, content, global demand generation, marketing operations, and data-driven performance systems. Supported executive teams through M&A integration, investor relations, fundraising narratives, and market-facing corporate positioning.

    Select clients include:
    ♦ Nokia
    ♦ Boba Baby
    ♦ Wild Goos
  • Promethean
    Chief Marketing Officer
    Promethean
    May 2022 - Sep 2023 (1 year 5 months)
    [NYSE: MYND.AI] Recruited as Chief Marketing Officer to prepare Promethean for its next stage of growth and capital-markets readiness, modernizing brand and building a public-company-grade go-to-market engine. Led global marketing and GTM functions including brand strategy, digital, product marketing, demand generation, sales enablement, channel strategy, and corporate communications.

    Promethean is a global EdTech leader delivering an integrated suite of interactive classroom hardware, SaaS platforms, and AI-enabled learning solutions to education systems and enterprises worldwide.
  • Trax Retail
    Senior Vice President and Head of Growth Marketing, Global
    Trax Retail
    Dec 2019 - May 2022 (2 years 6 months)
    Served as Head of Global Growth Marketing at Trax Retail, leading global demand generation, product and partner marketing, brand, digital, and field marketing to accelerate enterprise expansion across 90+ countries. Partnered with executive leadership, sales, product, and customer success to build scalable pipeline engines, strengthen category positioning, and unlock new revenue streams across retail and CPG ecosystems.

    Trax is a global retail technology leader leveraging AI, computer vision, and automation to transform how Fortune 500 retailers and consumer brands manage in-store execution, optimize shelf performance, and improve shopper experiences.
  • Denovo Ventures LLC
    Chief Marketing Officer
    Denovo Ventures LLC
    Mar 2017 - Jun 2018 (1 year 4 months)
    Served as Chief Marketing Officer for Denovo, a platinum Oracle partner and enterprise cloud and managed services provider. Led brand transformation, GTM strategy, and demand generation across cloud infrastructure, application modernization, and managed services solutions for mid-market and enterprise customers.

    Successfully integrated five acquired companies into a unified brand and go-to-market motion, building scalable marketing operations and strengthening competitive positioning. Drove 50% year-over-year revenue growth while modernizing brand architecture and accelerating pipeline performance across enterprise cloud and Oracle ecosystems.
  • Oildex
    VP Global Marketing
    Oildex
    Jul 2014 - Jun 2017 (3 years)
    Served as VP Global Marketing (CMO-equivalent) at Oildex, a leading fintech and data-automation platform for the energy industry, later acquired by Enverus. Reported directly to the CEO and led global brand, demand generation, product marketing, communications, and customer engagement across SaaS products that modernized financial and field operations for oil & gas enterprises.

    Drove category differentiation and enterprise growth during a critical industry digital-transformation phase, strengthening market leadership and positioning Oildex for its successful acquisition.
  • Textbroker International
    VP Global Marketing
    Textbroker International
    Jun 2013 - Jul 2014 (1 year 2 months)
    Textbroker is an Internet based content marketing company offering the services of more than 100,000 freelance authors operating in 10 languages

    I was contracted to build a global marketing team, focusing on moving marketing from a cost-center to a revenue-generator. To this end, I built a team of senior marketing leadership in Europe and the US; I managed all global marketing operations and staff supporting a global sales team covering ten countries.
  • TapInfluence
    Vice President Of Global Marketing
    TapInfluence
    Jul 2012 - Jun 2013 (1 year)
    I developed brand architecture and positioning during the rebranding of BlogFrog to TapInfluence. I developed company content strategy; I then deployed social media influencers to distribute that content at scale, increase search engine ranking for TapInfluence, and increase owned, earned, and paid media reach. I met and exceeded all sales expectations, and I was responsible for 50% of Textbroker’s overall revenue quarter-over-quarter. I also generated more than 90K in leads via my digital campaigns. During my time with TapInfluence, we secured a Forrester Groundswell award, an Internationalist award, and were awarded eContent 100.
  • Acrolinx
    VP Global Marketing
    Acrolinx
    Apr 2010 - Jul 2012 (2 years 4 months)
    • Planned and executed all global marketing activities from campaign creation to sale.
    • Conceived, initiated, monitored, and delivered all phases of integrated marketing campaigns; lead market strategy, digital marketing and demand generation.
    • Provided thought leadership through blogging, published articles and speaking engagements.


    Specialties include:
    Demand Generation, Digital and Content Strategy, Social Media, Inside Sales Management, Sales Tools and Enablement, Analyst and Public Relations, Localization
  • American Marketing Association Colorado
    VP Special Events
    American Marketing Association Colorado
    Feb 2009 - Jan 2010 (1 year)
    Volunteer position- Work with the Board, Executive Comittee, and Chapter Membership to oversee planning, organization, coordination and promotion of events for the American Marketing Association. Montitor budget, timelines and comittee assignments. Prepare and implement yearly marketing plan that delivers innovative and progressive actionable marketing strategies and tools.
  • SDL International
    Senior Marketing Executive
    SDL International
    Feb 2008 - Apr 2010 (2 years 3 months)
    2009 MVP award and Stevie Award Finalist

    Managed all aspects of the Localization Services Division including strategic planning, business development, P&L management and global brand management; led global marketing initiatives and promoted brand management for the SDL Services brand including the launch of a global field event model.
  • Rally Software Development
    Marketing Contractor
    Rally Software Development
    Jun 2007 - Feb 2008 (9 months)
    Directed the strategic business development of the Agile University brand with a goal of elevating and enhancing sales through the training division; managed website, events, registration system and marketing communications.
  • e
    Director of Marketing and Events
    eRealEstatecom
    Nov 2006 - Jun 2007 (8 months)
    Collaborated with the VP of Marketing to develop and implement a strong and successful online marketing strategy for the company.
  • W
    Director of Marketing
    Wireless Company
    Jun 2001 - Oct 2005 (4 years 5 months)
    Delivered expertise in marketing strategy, analysis and penetration as a Principal in this start-up wholesaler, acquiring major accounts (e.g., The Environmental Protection Agency) by developing the company brand and initial business development strategy.
  • Madison House
    Marketing Manager
    Madison House
    Jan 1999 - Jan 2000 (1 year 1 month)
    All things marketing for music management group for bands including The String Cheese Incident and Karl Denson's Tiny Universe.
Education verified_user 0% verified
  • Emory University
    Emory University
    Emory University
  • University of Colorado Boulder
    University of Colorado Boulder
    University of Colorado Boulder
  • C
    Customer Centric Sales Certificate, sales
    Customer Centric Selling
    Jan 2011
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • A
      Technologies Link Financial Physical Supply Chains
      American Oil and Gas Reporter Aug
    • F
      Agile marketing lessons learned from Off-road racing
      Forbes Apr
    • O
      Choose technology that serves your needs
      Oil and Gas Financial Journal Apr
      Selecting the right platforms and partners helps overcome specific challenges. In today's oil and gas market, companies are operating under the extraordinary pressure of dwindling commodity prices. Fortunately, the time is ripe for companies to invest in digital, mobile, and advanced analytics to cut costs, maximize production, and find new areas of growth. Investments in digital transformation should be made to help companies overcome specific challenges within the oil and gas sector.
    • O
      Digital and Tech in Oil and Gas: Mobile Enables New Efficiencies
      Oil Gas Monitor Nov
    • F
      Want to maximize profits? Prioritize empowering your employees
      Forbes Jun
    • B
      Extending your content reach through social media
      BusinessCommunity Nov
      The value of quality content continues to increase exponentially as new best practices and technologies emerge to extend its reach and impact. These new advancements highlight how strategic content programs are delivering measurable benefits across the enterprise, from support and sales to marketing and human resources. The latest seismic shift to both challenge and empower the content industry is the explosive adoption of social media networks as a content distribution channel. As savvy organizations work to engage with target audiences through this new medium, one fact has clearly emerged – quality content is vital to social media campaigns that are meaningful, impactful and provide lasting value.
    • B
      What you need to know to run a successful influencer marketing program
      BusinessCommunity Apr
      Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. Yet running a successful influencer program involves more than asking influential people to give a positive review of your brand or product. To be successful, you need to know these ten best practices:
      Read more at http://www.business2community.com/marketing/what-you-need-to-know-to-run-a-successful-influencer-marketing-program-0479894#vSAbWfM1TCVYWEWE.99
    • C
      Content is King, What Does That Mean For You?
      Communication World Magazine Apr
      Far too often, the measure of good content is based on hindsight. We think it is good when people come to our site, like us on Facebook, or re-tweet the content. But, does that really measure the quality of the content? While there is no perfect formula for making your content king, there are some common themes that can help.
    • A
      11 Things You Should Know About Influencer Marketing
      Apr
      Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. Yet, running a successful influencer program involves more than just asking influential people to give you a positive review of your brand or product. To be successful, you need to know these eleven best practices.
    This is a community-created genome.