Natalia Pluyer

UGC Creator Manager for CASH APP Project

Ready Set

Jun 2025 - Jul 2025 (2 months)

Developed and managed the end-to-end execution of a one-time UGC marketing campaign for Cash App, contracted by Ready Set Agency. Scope included creator sourcing, negotiation, briefing, UGC production management, and final content delivery, ensuring brand alignment and timely execution throughout the project.

Fractional Influencer & Creator Partnerships Lead

Ready Set

May 2025 - Current (1 year 4 months)

Led the development and expansion of Ready Set’s Influencer Marketing Services division, helping build the offering from strategic framework to execution. • Spearheaded the launch and structuring of influencer marketing services within the agency • Contributed to securing and managing $500K+ in new client revenue across tech-focused U.S. brands • Directed large-scale influencer campaigns with budgets exceeding $500K • Owned end-to-end strategy: creator sourcing, negotiations, performance frameworks, whitelisting, paid amplification & reporting • Led cross-functional coordination between brand, creative, paid media, and analytics teams • Managed high-volume influencer activations across TikTok, Instagram, and UGC ecosystems Oversaw performan

Influencer Marketing Manager

Kitsch

Apr 2025 - Current (1 year 5 months)

Responsible for leading the influencer marketing strategy to drive creator acquisition, engagement, and retention for Kitsch across global markets, including North America, Asia, Europe, and Australia. Development and execution of integrated influencer campaigns across Instagram, TikTok, YouTube, and UGC platforms to boost brand awareness and drive product sales. Management of end-to-end creator relationships, ensuring alignment with brand voice and values while maximizing campaign impact. Strategic expansion of Kitsch’s influencer presence into key international markets, tailoring outreach and partnerships to regional audiences. Analysis and reporting of campaign performance through key metrics (engagement, link clicks, conversions, ROI) t

Influencer Marketing Manager & Digital Marketing Strategist

Phunware

Nov 2024 - Aug 2025 (10 months)

Development and leadership of the influencer marketing and UGC strategy to drive creator acquisition, engagement, and retention in the Phunware ecosystem. Development of the Influencer Marketing area with the vision of expanding the team and strengthening the brand's presence on digital platforms. Report directly to the CMO. Development and execution of campaigns with influencers and content creators on social media and UGC platforms. Management of relationships with creators to ensure alignment with the brand identity and maximize the impact of each campaign. Analysis of key metrics (engagement, conversions, ROI) to optimize strategies and improve campaign performance. Coordination with multidisciplinary teams to develop initiatives for lo

T

Fractional Influencer Marketing Manager

TALIA Agency

Jan 2024 - Current (2 years 8 months)

I provide fractional influencer marketing leadership and creator partnerships strategy for high-growth eCommerce and DTC brands, supporting teams as a senior contractor without the overhead of a full-time hire. Through Talia Consulting, I help brands build scalable creator engines that drive measurable revenue, performance creative, and long-term community growth. Scope of work includes: Leading end-to-end influencer marketing programs across gifting, paid collaborations, and long-term partnerships Managing $250K+/month influencer marketing budgets across multi-market campaigns Overseeing $30K+/month in UGC whitelisting and paid usage for performance advertising Building UGC systems optimized for paid social (Meta + TikTok) including briefi

A

Account Executives Supervisor & Digital Strategist

Oct 2023 - Jun 2024 (9 months)

Oversaw the creation and execution of integrated marketing campaigns, combining digital strategies with influencer collaborations to maximize reach and conversion. Coordinated creative and digital teams to ensure the implementation of effective strategies in social media, digital advertising, and brand positioning. Analyzed performance metrics and optimized campaigns based on data and market trends. Developed business proposals and growth strategies for clients in various industries, ensuring effective alignment with their business objectives. Show less

O

Influencer & UGC Marketing Manager

OCHOYMEDIO

Oct 2023 - May 2024 (8 months)

Designed and executed digital marketing and influencer marketing strategies focused on the US and Dominican Republic markets, ensuring the positioning of brands on key digital platforms. Implemented content strategies and collaborations with influencers and content creators to increase brand visibility and conversion. Developed UGC strategies to strengthen brand credibility and improve their presence on social media. Expanded the agency's digital capabilities, contributing to the diversification of services and growth of the team to more than 10 collaborators. Analyzed campaign performance and optimized strategies based on data and market trends. Oversaw the execution of paid campaigns on Meta and TikTok Ads, ensuring their alignment with m

O

Digital Associate Manager

OCHOYMEDIO

Apr 2023 - Nov 2023 (8 months)

Digital Marketing Strategist & Digital Team Manager

Influencer & UGC Marketing Director

Emporia

Mar 2021 - Nov 2023 (2 years 9 months)

Developed influencer marketing and UGC content strategies to boost brand conversion and engagement. Oversaw the production and optimization of user-generated content (UGC) and influencers to increase the credibility and reach of campaigns. Managed the relationship with Influencers, ensuring their alignment with brands and maximizing the impact of their posts. Implemented UGC and Influencers campaigns to improve the authenticity and effectiveness of brand strategies. Led a team of 20 people, providing mentoring and ensuring the fulfillment of strategic objectives. Show less

Influencer Marketing Specialist

TATAM DIGITAL

Jan 2019 - Mar 2021 (2 years 3 months)

Designed and executed influencer marketing campaigns for clients such as Babbel, Athletic Greens, Blinkist, and Scentbird. Managed relationships with Influencers / Creators, from selection and negotiation to performance analysis. Led marketing teams and optimized data-driven strategies.

About

Detail

Timeline

Résumé