Ben Martin

Product Design Director, UX Design Systems

Intuit Mailchimp

Jun 2022 - Current (3 years 11 months)

Leading a multi-disciplinary design systems capability as part of Mailchimp’s design organization. My team empowers product teams with the components, patterns, standards, and tools they need to deliver an awesome, best-in-class experience to our customers. In this role I am ultimately responsible for: • Design systems and tooling: Creating and maintaining components and tools for consistent customer experiences across Mailchimp's products. • Community-driven design systems: Shifting ownership of the design system to the design, engineering, and product community at large. • Design systems as a service: Offering customer-focused support to squads that need assistance with using and updating our design system. Selected highlights: • Oversa

Senior Manager, Content Design

Intuit Mailchimp

Jan 2022 - Jun 2022 (6 months)

All the stuff below but more of it, and with a bigger team.

Manager, Content Design

Intuit Mailchimp

Jul 2020 - Jan 2022 (1 year 7 months)

Led a team of content designers across various product design, systems design, and information architecture projects. Selected highlights: • Scoped, planned, and oversaw content design projects that supported or enabled the work of multiple teams across the business. Projects included identifying and building out customer-focused use cases for Mailchimp’s chatbot, creating and implementing a global taxonomy, an IA strategy to identify potential user journeys between QuickBooks and Mailchimp, and determining new organizing principles for customers' audience data. • Managed Mailchimp’s content design consulting program: worked with teams across the business to understand their content strategy and content design needs, before scoping and sta

Content Director

slice

Nov 2019 - Apr 2020 (6 months)

Led top-of-funnel organic brand marketing for Slice, an online ordering platform for local pizzerias. Role overview: • Managed a content and social team that created and distributed content across multiple B2C and B2B channels. • Devised and directed all content and social strategy, as well as coordinating PR efforts. • Oversaw the work of one full-time report and a number of freelancers. Work highlights: • Doubled traffic and new users to Slice blog content with a consumer-focused content and social strategy, positioning Slice as the authority on all things pizza. • Oversaw social media strategy and execution that grew total follower count by 15% and improved organic reach by 70%. • Drove Slice’s content and social media strategy in resp

Director, Content & Community

Clubhouse Software

Sep 2018 - Sep 2019 (1 year 1 month)

Led content, community, and brand marketing for Clubhouse — now known as Shortcut — a project management platform for software development teams. Role overview: • Led all content, community, and event marketing efforts. • Oversaw a team of 12 freelance content creators. • Acted as product manager for the marketing site, leading strategy and prioritization for all new features and content. • Stewarded the Clubhouse tone of voice across all touchpoints, including the project management product itself. Work highlights: • Successfully launched the new Clubhouse brand, across all owned and third-party channels, leading a squad of engineers, designers, and marketers, as well as coordinating with agencies and contractors. • Doubled site traffic

Director of Content Design and Strategy

Beyond-ED

Apr 2017 - Sep 2018 (1 year 6 months)

Led content design and content strategy at Beyond, a product design, marketing, and innovation agency. My clients included Google, Samsung, Snap, Viacom, and Dow Jones. Role overview: • Managed and directed a multi-disciplinary team of designers, strategists, and creatives. • Performed as content and/or strategy lead for client projects across product design, product marketing, brand marketing, and learning programs. • Led agency expertise across content design, content marketing, product marketing, content marketing, brand messaging, and instructional design. Project and client highlights: • Launched a leading educational product for Snapchat’s advertising business unit called Snapchat Explore. • Led UX content strategy for the redesign

Senior Content Strategist

Beyond-ED

Sep 2012 - Apr 2017 (4 years 8 months)

Led end-to-end content strategy and content design across all types of client projects, across product design and marketing. Role overview: • Managed and mentored a team of content designers, strategists, copywriters, and contractors. • Led content design and content strategy for multiple client projects, across product design and marketing. • Worked hand-in-hand with researchers, product designers, visual designers, and engineers to ensure that audiences' content needs were met throughout every single stage of the user journey. • Worked with client strategists and producers to understand client needs, assisting with the scoping and planning of these projects. Project and client highlights: • Successfully repositioned DoubleClick - the w

Global Community Manager, Consumer

AVG INC

Oct 2011 - Aug 2012 (11 months)

Managed community and social media management for AVG, one of the world's leading online security brands. Role overview: • Generated global online engagement within a community of over 1M followers. • Designed and implemented the global community and social media strategy for core products including AVG Anti-Virus, AVG Internet Security, and AVG Premium Security. • Fostered and nurtured relationships with "AVG VIPS" — power users and brand advocates of our core products. Work highlights: • Became the first online security brand to reach 1M likes and 100K followers on Twitter, making it the largest anti-virus community on the internet at that time. • Team recognized with “Best Use of Social Media” award at the 2011 Computer Weekly Awards

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Online PR & Communities Manager

Motion Content Group

Jun 2010 - Oct 2011 (1 year 5 months)

Created and executed online marketing campaigns at Content & Motion, an online PR and social media agency. My clients included TomTom, Continental Tires, and Toluna. Role overview: • Led and managed multiple social media and online PR campaigns. • Devised and delivered tailor-made client training programs on social media. Project and client highlights: • Achieved 900% community growth across Facebook and Twitter for TomTom, as well as 200% growth in brand conversation and share of voice. • Created and delivered a social media playbook for Majestic Wine, providing a framework to manage national brand efforts, as well as hyper-local efforts at over 200 locations. • Secured national and online press coverage for Continental Tyres' sponsorsh

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Digital Account Manager

Oliver and Graimes

Sep 2009 - May 2010 (9 months)

Managed digital projects at Oliver & Graimes, a design agency. My clients at O&G included Kuoni, Telehouse, Ingeus, and Elite Hotels. Role overview: • Day-to-day account and project management of a variety of digital projects, ranging from website design and development (including CMS development), online display advertising, email marketing, search marketing, social media, and mobile applications. • Led internal and external thought-leadership on emerging platforms such as social media. Project and client highlights • Delivered a full-CMS and front-end site build for a boutique travel brand within an extremely limited budget of £6,000 • Scoped and built numerous campaign emails for Telehouse, Elite Hotels, and Ingeus. • Created and deliv

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Marketing Designer

Teddy Francis & Continental Move Group

Jul 2008 - Aug 2009 (1 year 2 months)

Full stack designer for two small businesses: Teddy Francis, a bespoke B2B furniture manufacturer, and Continental Move Group, a removals and relocation company. Responsible for logo, brochure, stationery, website, and email design.

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Junior Press Assistant

LD Communications

Apr 2007 - Jun 2008 (1 year 3 months)

Assisted on publicity campaigns for globally-recognized artists and live event brands such as The Rolling Stones, Genesis, David Gilmour, Pink Floyd, Download Festival, Live Earth, and Concert for Diana.

Online Community Manager

Live Nation Entertainment

Feb 2006 - Jun 2009 (3 years 5 months)

Freelance online community manager for a number of Live Nation festival brands including Download Festival, Wireless Festival, and Hard Rock Calling.

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